Directly use a short title to clear the problem, straightforward, do not need to explain

Cases:

Brain Platinum: This year's New Year does not accept gifts, gifts only receive brain platinum

Pepsi: Pepsi, a new generation of choices

Nestle Coffee: Nestle Coffee, It Tastes Great

In order to guide customers to see the body, the use of a series of methods, such as comparation, insinuation, puns, exaggeration and so on

Cases:

"Feeling like a first love"

"One person to eat, two people to make up"

Love you is like loving yourself - Wahaha pure water

Two or three titles, direct or indirect, can also be directly or indirectly combined, can make the reader immediately understand and arouse curiosity of a way

Cases:

Introduction: Sichuan specialty, taste first-class

Question: Tianfu Peanuts

Subtitle: The more you peel, the happier you are

Rhyme, Lang Lang mouth；

Example: Home has three oceans, warm in winter and cool in summer

Idioms.；

Example: Drops of fragrance, meaning is still not exhausted

Rhyme, a pun, suppose a question；

What will happen to the world if human beings lose their association?

Novel and clever metaphors;

The milk is fragrant and silky

The body of the advertisement, the description after the title of the advertisement, to introduce the product or service information to the advertising audience in a comprehensive way, is the advertising document center

1. Narrative advertising body: to make sense of things

 2. The body of the descriptive advertisement

3. Lyric body: to emotional people

4. Explain the body of the text advertisement: to say inform

5. Message ad body

6. Poetic advertising body

7. Humor advertising body

According to the details of the content of the body of the advertisement, it can also be divided into a comprehensive introduction and highlights

1. Straight-up function, highlighting the brand

2. Set the scene, narrator wonderful

3. By illustration, good at skill

1. Borrowing metaphors and symbols

2. Mosaic and puns

3. Top pin and back off

4. Pair to row ratio

5. Exaggeration and contrast

6. References and imitations

1. Easy humor and humorous beauty

An American beauty salon ad: Please don't talk to the woman who just walked out of the house, she may be your grandmother.

2. The mood beauty of the situation blends

Red wine, the perfect friend when you're alone, you can't stop the charm feast, red wine takes you to experience

The general advertising language is between 4-15 words, pay attention to the hammering of sentences, the word of the word and the harmony of the rhythm

(1) Four-word advertising language, generally with the help of idioms

Example: Believe in partners - seven wolves

"Cough" is not to be delayed - cough punch

Do what you want - Nike sneakers

(2) Five-word advertising language, often using the rhythm of five-word ancient poetry

Example: Dabao see you every day - Dabao cosmetics

Haier Made in China - Haier Electric

It tastes great - Nestle coffee

(3) Six-word advertising language, often using the format of the three-word book combined, or the rhythm of the word

Example: Wanjiale, Le Wanjia - Wanjiale electrical appliances

Love life, love Lafang - Lafang

Crystal bright, cool - Sprite drink

Anything is possible - Li Ning sportswear

(4) Seven-word advertising language, often using oral expression

Example: Haier, sincere to forever - Haier Group

Afraid of fire, drink Wang Laoji - Wang sister

My zone, listen to my - dynamic zone

Farmer Mountain Springs, a little sweet - Farmer Mountain Springs

(5) Eight-word advertising language, the common format is four words and four words, or three words and five words

Example: Vivi soy milk, happy open arms - soy milk

A strong fragrance, a wisp of warmth - black sesame paste

Blue Belt Beer, Long Day - Blue Belt Beer

Six gods have a master, a worry-free family - six gods flower dew

L'Oreal, you deserve to have - L'Oreal ads

(6) Cross advertising language, often using five words and five words

Cases:

Drink Huiyuan juice, take the road to health - Huiyuan juice

Dandruff go nowhere, hair is more outstanding - sea fly silk

Everything is possible, only love is priceless - Everything

(7) Twelve words of advertising language, mostly expressed as symmetrical six words and six words

Cases:

Raise the sails of life, enjoy the glory of life - life oral liquid

There is only one thing in the world, this life is related to you - stone jewelry

What will happen to the world if humans lose their associations - Lenovo Group

(8) Fourtean-word advertisement, similar to the ancient seven-word poem, seven-word and seven-word

Cases:

There must be a road before the car d'a mountain, there must be a Toyota - Toyota car

Xinfei advertising is doing well, not as good as Xinfei refrigerator - Xinfei electrical appliances