In this year's Queen of the Internet report, Google's advertising business model has under changed significantly, adding geographic location and time technology to push ads in time for users in different regions, and the launch of the new model has increased Google's market capitalization to $679 billion in less than a year, more than 30 times the value of the stock market.

 In the 2017 Queen of the Internet report, geographically linked ads were cited in higher positions, mainly because companies such as Google, Uber and Snap used the technology to deliver ads accurately to their customer base, facilitating users and achieving great commercial success.

Among them, Google's new advertising profit formula: the correct "advertising" - the right place - time, user type input (text) - Google big business.

Snap's ads also cite geographic models, with Snap's main image-based implants and the company's market capitalisation soaring to $25 billion.

Uber's earnings growth point is to recommend the merchants around the taxi, users according to their own needs, access to accurate information.

It can be said that the Queen reported that these companies, through geographic information technology and according to the user scenario, re-accurate advertising, to promote the enterprise's efficiency growth core business.

Google launches geo-linked advertising services

According to Japan's Forbes JAPAN reported on September 27th that Google would launch a more effective online advertising operation because of Facebook's strict evaluation of ad video performance and the high demand for E-network advertising.

Because of the popularity of the Internet and smartphones, consumers use a variety of devices, so it is difficult to use the previous methods to measure the effectiveness of advertising. Especially in the current situation, it is difficult to measure the relationship between the network and television advertising, digital advertising on the impact of brick-and-mortar stores.

Google unveiled several new tools at Advertising Week in New York on September 26. Brad Bender, Google's advertising director, said, "This new feature provides more detailed track of the effectiveness of online display ads." "

One of the new features is Brand Improvement, which visualizes the impact of YouTube ads on brand awareness and buying movements compared to TV ads. Google experiments show that YouTube ads are nearly twice as likely to be retrieved as TV ads.

In addition, Google has added a service to measure the impact of online advertising on brick-and-mortar traffic. The service can learn what 30% of Internet users who use their mobile phones to browse related software and website information buy in-store within 24 hours.

Next, Google will introduce a new feature, the Location Plug-in. Start showing information such as store roadmaps and business hours on ADS and Google Maps, and start tracking the number of stores coming. This allows more than 2 million partner companies to measure the actual number of visitors to Google's display network.

The Home Depot, which has introduced the strategy, uses ads with location plug-ins to produce effects that are eight times the previous cost.

More importantly, the company imported "secondary marketing features" into Google Display Network and DoubleClick Bid, an automated advertising bidding system In Manager. Secondary marketing function is based on the netizen's browsing and software use record, re-evaluate the mechanism of the goods. Through the wider popularization of secondary marketing, can make the poster with a variety of equipment to effectively promote the brand.

In this year's Queen of the Internet report, Google's advertising business model has under changed significantly, adding geographic location and time technology to push ads in time for users in different regions, and the launch of the new model has increased Google's market capitalization to $679 billion in less than a year, more than 30 times the value of the stock market.

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