Search engine optimization and social media marketing, often two separate departments, very few two departments will merge with each other, in order for the two departments to be able to integrate organically, we may first need to understand the following issues:

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The difference between SEO and social media marketing and the combination of each other!

1. The difference between SEO and social media marketing:

Generally speaking, we think SEO is more suitable for B2B, while social media is more suitable for B2C, SEO's main job content is to get the target traffic, and social media is more focused on brand building and fan interaction.

SEO: Focus on answering the content of the target user and giving feedback to the other person with a good user experience.

Social media activity: It's about mobilizing the emotions of the fans, it's reasonable to guide and vent the emotions of the fans.

In SEO work, more emphasis is placed on strategy and planning, while social media marketing is more focused on what is going on.

SEO is a long-term investment to achieve the desired goals, and if the approach is right, it is a long-term magic weapon for obtaining high-quality traffic, and the impact of social media is often short-term.

2, how social media traffic affects SEO keyword ranking

When it comes to the impact of paid social media, many businesses are holding back, and most of them are subconsciously free to use, but paid promotions bring relatively precise social media fans and drive rapid growth in traffic to targeted sites.

This may have nothing to do with search engines, but it keeps your content and brand image in front of your target users, and you'll have a potential impression of that content.

These potential users will then use search engines for content and brand words of interest, with a steady stream of high-quality traffic.

3. So how do you combine SEO with social media marketing?

(1) Establish relationships with industry-related experts

Experts in the same industry are often active on social media, and you need to build relationships with them through social media, which doesn't directly affect your search engine rankings, but you can get more high-quality chains through relationships on your personal blog, or pay for links to friendships.

(2) Use social media to promote your content

Even if you have the perfect content marketing strategy for other channels online, you can also use social media to post your premium content for more backlinks.

To do this, you need to paint the target user, then cast it as it is, and write the relevant content for it specifically and independently.

(3) Brand marketing to get accurate fans

We all know that the fans of Weibo, can be directed to the target account of the fans to promote and marketing, which greatly reduces the time cost of getting accurate fans, the only thing to pay attention to is how to identify the authenticity of each other's fans.

When you market to each other's fans, be sure to identify differences so that the other person can quickly understand your brand.

Summary: SEO and social media marketing in certain circumstances, can be a good combination of positive attempts, you will find that the joint promotion effect is still good.

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