1 Google AdWords: Paid Search

Paid search platforms such as Google AdWords focus on targeting keywords and using text-based ads triggered by search queries. Here's how it works: Advertisers set bids for keywords, specific words, or phrases that Google users might use in search, which will allow their ads to appear with those search results. When a searcher clicks on an ad, the advertiser pays a certain amount of money (hence it is called a pay-per-click ad).

2 Launch ingons of a wide range of networks through Google AdWords

Google is the world's most popular and widely used search engine and is therefore considered an undisputed leader in online advertising. More than 3.5 billion search queries enter Google every day, providing its advertisers with an unparalleled potential audience for active search esands and services.

Google's advertising options are divided into two main networks: the Search Network and the Display Network. The search network lets users see your ads next to search results, other parts of Google (such as shopping or maps), or search partners' websites. With more visual ads from the Display Network, you can target your ads to specific environments, specific audiences, or locations, and incorporate visual elements such as high-resolution images and interactive maps.

3 Huge impact

Google's broad reach is one of the main strengths of the advertising platform. Its users make more than 40,000 search queries per second, with more than 1.2 trillion searches per year. As Google becomes more complex, its search volume will continue to grow, and advertisers may reach out to more potential customers. In short, no other search engine can compete with Google's potential audience.

4 Various ad formats

Although PPC ads in AdWords are text-based, there are still plenty of features to choose from that advertisers can use to make ads more attractive. Ad extensions, location targeting, site links, user reviews, Google Shopping and Google Maps ads, and a host of other features provide advertisers with incredible levels of control and customization.

In addition, through the Display Network, Google has introduced rich media ad formats that go beyond typical text-based advertising and incorporate compelling visual elements such as interactive maps and high-resolution images.

Regardless of your products, services, or audience, Google has a variety of ad formats to help you reach your target market, and is committed to developing new ad formats and features.

5 Facebook Ads: Paid Social

Facebook ads, on the other hand, are the gold standard for "paid social" (advertising on social networking platforms) because it has monthly active users on any social network in the world. Because of Facebook's broad global user base, Facebook advertising has become a key component of many corporate digital advertising strategies. Unlike paid search, paid social izes users to related businesses based on their demographics, interests, and behaviors.

6 Get focus and visuals with Facebook ads

Facebook is the world's leading social media platform, so we have reason to think it's also the world's leading social media advertising platform. Not only does Facebook ads have a broad, built-in audience, but they also provide a highly specific and accurate audience targeting to help your business engage new customers who share interests and consumer behavior with your existing loyal customer base. You can do this in a fascinating, visually appealing way.

7 Audience granularity

Like Google, Facebook has a large global audience with more than 2 billion monthly active users. Instead of exposing advertisers' messages to a stream of messages that are filled with a large audience, however, Facebook cleverly leverages the granularity of advertisers' targeting. This highly detailed positioning takes full advantage of the nature of social media, including not only demographic data on users, but also their interests, behaviors, and even life events.

8 An impactful visual platform

Unlike boring text-based PPC ads, Facebook ads are as visually stimulating as the platform itself. Facebook ads can be perfectly combined with images, videos, and other visual content. Like Google, Facebook is constantly working to improve the user experience and the experience of its advertisers.

9 High Return on Investment (ROI)

One aspect of Facebook's advertising often surprises newcomers, offering a potential return on investment and the extent to which it can leverage a limited advertising budget. Although the budget for Facebook's advertising campaigns varies according to factors such as scope and goals.

But the price of Facebook ads is staggering, especially given their potential impact. This competitive price makes Facebook advertising a great choice for companies with limited resources and with a large marketing budget, providing a surprising potential return on investment (ROI) for campaigns of any size.

10 Effective separation and binding

Google AdWords and Facebook ads are both very powerful advertising platforms that can meet the needs of virtually any business. As we have outlined, these two platforms have complementary advantages and are most effective when deployed as part of your business's integrated online marketing strategy. As long as you develop a strategy based on each platform's strengths, you can leverage the power of Facebook's paid social and Google paid search to achieve an efficient advertising strategy.