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Just past March can be said to be a miserable January, many legends have left us, fashion gurus Givenchy, Li Wei, and Hawking. And in the advertising circle, this month is also extraordinary, the major brands have started their own brand-new year of marketing activities. Take a look at what the brands have done over the past two weeks:

For example, what's new in the advertising world these times:

Net red McDonald's Sichuan spicy sauce, finally back

country

OPPO cross-border fashion field, built

R15 custom T-shirts

Starbucks has created a pet-friendly family

Stores.

For example, the successful marketing scenarios you should know:

Airbnb has launched a new marketing campaign for these brigades

You can't find it online

Jiyin officially carried out brand upgrade, "young" "cool"

It is no longer a product focus

The new version of the Haier Brothers has caused controversy

The classic IP is no longer what you remember

For example, the dry goods you should know:

Zunni is destined to be an advertiser's paradise,

Become a classic advertising brand

Jeep - Not all jeeps are called Jeep

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.

This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

【Cover Story】

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.

Editor's Undercover

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!

Let's have some snacks! 】

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!

"Any door"

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.

To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!

How can I get a positive issue?

1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;

2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;

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Push case sets to your mailbox every Wednesday, every month4 servingsBrand case+An egg，It's all mailbox pick-up，Content is mainly brand case collection over the years，Contains.PDF brand communication strategy combing, advertising video, ad graphics, event marketing, etc，The content of the arrangement has strategic thinking.In addition, ITCHINA hosts offline case sharing sessions, member priority registration and membership offers.