Ruicheng China Media (1640. HK): Strong growth in digital advertising services, creating a new engine of growth
01, the number of forcesword advertising service
According to the prospecto, Ruicheng's revenue has maintained rapid growth in recent years. From the revenue structure, as the main revenue source of the TELEVISION advertising business followed the trend of the entire industry, there has been a decline, and digital advertising and outdoor advertising business perfect, for ruicheng's growth into a new impetus.
02, the advertising industry's structural opportunities
After a long period of high-speed growth, China's advertising market is turning to a stable stage of development.On the one hand, advertisers will be more cautious about running ads as the macro economy enters a period of bottoming out. On the other hand, the domestic population dividend peaked, especially the Internet traffic dividend subsided, access to new traffic is becoming more and more difficult, advertising effect is not as good as the dividend period.
03, drive into the fast lane of development
According to research by third-party agencies, China's advertising capacity will reach about 1110.4 billion yuan by 2023, based on advertisers' spending. However, it can be noted that the compound growth rate for 2019-2023 has slowed to a single-digit growth rate of 8.2%, while digital advertising has maintained a rapid growth rate of 13.8%.
Looking to the future, with the macroeconomic slowdown, advertisers demand pressure, the advertising industry ushered in challenges and opportunities coexisting situation. In the process of industry adjustment, the effect advertisement will become the trend, only seize the new development opportunity to grow against the trend.
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