Q4 Which major traffic platforms are hot investments in which industries? Ad serving intelligence insights
Just after the fourth quarter of 2019, what are the trends in ad delivery across traffic platforms? What is the platform's focus on the industry? Which head app advertisers are strong? Which industries do major advertising media majors invest in?
This article is selectedTencent Advertising, Giant Engine, Baidu Stream, Baidu Baidu Ivy, Sogou Xingyao and Ali HuichuanSix mainstream mobile advertising platforms, respectively, from the advertising overview, advertising text, app advertising amount leaderboard Top10, advertising media intelligence and other aspects, decrypt Q4 mainstream traffic platform delivery trends.
Based on the advertising intelligence tracked by App Growing in the second half of the year, the proportion of ads in the five major industries of Q3 and Q4 head is distributed as follows.Q4 gaming and education industry decreased significantly, it is assumed that the two major industries in the Q3 during the summer period, Q4 shrink the intensity of delivery.Clothing shoes, entertainment and skin care and beauty industries accounted for an increase in the Q4 period.
TOP10 hand tour style is numerous, the secondary category "basket master", the legendary category "Blue to The Prestige Edition" and the card category "Junior Three Nations 2" ranked in the top three in the game list.
In.Tencent advertising Q4 ads, the largest proportion of application promotion purposes, reached 49.7%, the number of promotional ads accounted for 30.8%, e-commerce promotion ads accounted for 19.76%, andCultural entertainment, clothing and shoes, finance, education and training and gamesThe industry for top5 ads for the platform.
Red Pack, Mobile, Clean, Free, Out of MemoryHigh-frequency vocabulary for the platform's advertising. Further inquiries into advertising documents found that during Q4 many software in the platform to promote various types of red envelopes, such as paperware"Brush the news collar red envelope! Walk with a red envelope! Sleep away can also receive red envelopes!”，“Watch the video, lead the red envelope, free red envelope wait for you to receive!"And so on."
In Tencent's advertising platform ad delivery amount (estimated) Top10,"Dodo," "Fast Hands" and "Seven Cats Free Fiction"Still dominates applications in Q4Top threeMost of the apps on the list are short video, reading information, and social apps.Legendary games "retro legend", secondary card card category "Kaiyuan Goddess", sports category "final football" performance is also relatively strong.
Baidu's information flow platform more than 90% of advertising to promote the purpose of the campaignand, as for itEducation and training, investment joining, home furnishings, clothing shoe bags and skin care and beautyThe number of ads for the platform for the industryTop5industry.
"Free," "Join," "Manufacturer," "WallBoard"Such as for its advertising text high-frequency vocabulary, it can be seen that China Merchants joined the type of advertising, especially home improvement industry in Baidu information flow advertising platform to launch more force.
In Baidu's streaming ad serving amount (estimated) Top10,"Dododo", "Baidu mobile phone assistant", "Shell looking for a room"In the top three.而该平台头部游戏偏重度风格,大型仙侠类游戏《斗罗大陆》依旧强势抢量,稳居游戏 App 广告投放金额(估算)榜首,《侠客风云传online》与《天龙八部荣耀版》也紧随其后位列第二,第三。
Q4 period, Baidu Baiqing Fuji platform landing page for the campaign to promote the largest proportion of advertising, up to 97.41%, application promotion and e-commerce promotion accounted for less.Games, education and training, skin care and beauty, medical and health careAnd.Digital home appliancesThe number of ads for the platformTop5 industry, the game industry accounted for the largest proportion of advertising, 24.64 percent.
Games, Downloads, Mobiles, ChessAnd other words for the Q4 platform advertising high-frequency vocabulary, presumably chess player tour in Baidu Baiqing Fuji to run more ads.
In the advertising amount (estimated) Top10, "Lotodo", "To Zhuang Emerald", "Residential" ranked in the top three, the list of applications for life travel-related, shopping, tools.War strategy category "King of chaos", fairy category "Rage Fairy", legendary category "retro hero version:Heavy games such as Hero Hit are at the forefront of the game app.
The platform has the highest percentage of ads promoted by the campaign, with 92.68 percent of the ads.Education and training, investment joining, finance, integrated e-commerceAnd.Software applicationsThe number of ads for the platform for the industryTop5 industryThe education and training sector still has the highest proportion, at 22.16 per cent.
"Joining", "High quality and low price", "Protection"And other words for the platform advertising text high-frequency vocabulary, further inquiries found that China Merchants to join the industry advertising in the Sogou Xingyao advertising platform is more common, popular text is "Kitchen electrical appliances to join, 2019 to join, 0 yuan to join, join the car to send rebates!”，“Kaiyuan non-woven wholesale high quality and low price"And so on."
"The Only Thing," "Sogou Film and Television," "Today's Headlines"Ranked in sogou Xingyao platform non-game app advertising amount listThe first three。"Blue to Honor Edition", "Siege War" in the war strategy category, and "Sea King Fishing" in the chess category topped the list of games.
During Q4, the platform had more advertisements for the purpose of promotion and application promotionGames, skin care and beauty, education and training, integrated e-commerce and financefor the platformNumber of ads Top5industry.
"Dead Bodies," "Fiction," "Legend," "Hand Tour," "Opening"Such as for its advertising text high-frequency vocabulary, we can see reading applications and legendary hand-travel in the platform to launch a strong force.
In alihuichuan platform advertising amount (estimated) Top10,"Dodo," "Seven Cats Free Fiction," "The Home"In the top three.The shooting category "Survival of the Jedi", the war strategy category "Game of Thrones" and the magic category "Perfect World" topped the game charts for the season.
Based on the mobile advertising information tracked during Q4, the number of advertisements in various industries of each advertising media was further calculated, and the proportion of advertisements in the top ten advertising media key industries of Q4 was sorted out as follows.Clothing shoes, education and training, cultural entertainment, skin care and beauty, games for the major media focus on the industry.
The above is app Growing released "2019 Q4 traffic platform delivery insights", more traffic platform advertising intelligence, please visit the official website.
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