Nike's slogan, presumably familiar to everyone: Just Do It.

But on May 30th Nike posted a new video on Twitter with the slogan:

Don't Do It.

What's even more insible is that Adidas officials immediately retweeted Nike's tweet.

Nike, on the other hand, responded with a big love in Adidas's comments section.

This pair of competitors' operation is really a little confusing, so that some netizens commented below:

▲KITH：Now Kiss……

But in fact, the Nike video is about a very serious matter, worthy of all of us to see.

I helped you find this video:

The video is one minute long and has only ten short sentences, which I posted below:

For once, Don't Do It. 

This time, please don't do that. 

Don't pretend there's not a problem in America. 

Please do not pretend that there is no such problem in the United States. 

Don't turn your back on racism. 

Please don't turn aside racism. 

Don't accept innocent lives being taken from us. 

Please don't let innocent lives go away from us. 

Don't make any more excuses. 

Please don't make any more excuses.

Don't think this doesn't affect you. 

Please don't think this situation won't affect you. 

Don't sit back and be silent. 

Please don't stand by and be silent. 

Don't think you can't be part of the change. 

Please don't think you can't be part of the change. 

Let's all be part of the change. 

Let us all be part of the change.

The sentences are very simple, all prayer sentences.We should pay attention to it(just) for once，表示used to say that something unusual happens, especially when you wish it would happen more often，Rarely, this time, for example: Be honest for once. Be honest, even this time.

I believe it's time to understand that Nike is vocal about the black community in America represented by the dead Freud.

VoA reported this:

Nike has taken a stand against racism with a "Don't do it" campaign, a twist on its famous catch phrase, as protests against police brutality spread across the United States.

As protests against police brutality spread across the United States, Nike changed its famous brand slogan to show its anti-racism stance through its "Don't Do This" campaign.

This sentence is oneThe main guest structure（Nike has taken a stand）。 against racism是The inter-bin phrase is post-set，with a "Don't do it" campaign是The meso-guest phrase is used as a form adjunk。 a twist是Iso language，on its famous catch phrase是The inter-bin phrase is post-set。 as bootTime adverb clause。

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Through this sentence, you can learn the following language points:

First, catchphrase.The word reads /ˈkætʃfreɪz/, is a number of nouns, meaning a short well-known phrase made popular by entertainer or politician, so that people think of that person when they hear it, (because an actor or politician first uses it, and then people will think of that person when they hear it) famous words, buzzwords, buzzwords. This naturally refers to Nike's "Just Do It."

Second, two contrasting againsts.against is a preposition that will make everyone's writing very interesting, and here is the used to say that someone opposs or disagrees with something, against, for example: Every council vote voted against the proposal. Every city councillor voted against the proposal. To consider synonym substitution here, the author subtly draws an equal sign between racism and police brutality.

Third, the familiar word stand is out of context.这个词作名词，还可以表示a position or opinion that you state firmly and publicly stand on，(publicly stated) propositions and positionsExample: The Republicans' conservative stand on social and environmental issues The Republican Party's conservative stance on social and environmental issues

VOA also reported Adidas' endorsement of Nike's position:

In a rare sign of solidarity, competitor Adidas retweeted the video, with a message stating: "Together is how we move forward. Together is how we make change."

Nike's rival Adidas also showed rare signs of unity, retweeting the video with the message "We work together, we work together to change."

It is humanity's quest for equality and justice that can be matched by its competitors, and, of course, the prevailing political correctness in the United States. To tell you the truth, from my observation, asian groups in the United States and Europe and other Western countries are more vulnerable groups, the voice is very low, in the early stages of this year's outbreak revealed that many Chinese have suffered unfair treatment overseas.

So, in a sense, Nike's Don't Do It is more suitable for people who don't get solidarity, and for everyone, regardless of color, gender, or sexual orientation.

Every time, please don't stand by and be silent.

I would like to use the confession of the German priest Martin Nimora as a footnote to today's article:

At first, when the Nazis arrested the Communists, I was silent because I wasn't a communist.

When they arrested the Jews, I was silent because I wasn't Jewish.

When they caught the union members, I was silent because I wasn't a union member.

When they caught the Catholics, I was silent because I wasn't Catholic.

Finally, when they came to get me, no one stood up and spoke for me.

Foreign article source:5March 30DayVOA，On Racism, Nike Says, ‘Don’t Do It’

Just Don't Do It！