Speaking of dry mother, no one knows in China; 8 yuan a bottle of hot sauce, sold 1.3 million bottles a day; 13,000 tons of chili peppers a year, 17,000 tons of soybeans; sales of 4.5 billion, 15 years of output has increased 74 times.

But how long have you not eaten Mom?

From the performance point of view, in recent years, although the old mother is still selling very hot, but sales have been slow, even in the first half of 2019 performance fell back.

JD.com, Taobao and other e-commerce data show that in recent years, "old dry mother" sales have experienced a cliff-like decline, far less than before.

What's going on here as a generational legend?

01

Back in 2015, Business magazine went to Guizhou, the location of the "old dry mother" to conduct an interview, heard the most words are: "old dry mother now do not use Guizhou peppers, all with Henan peppers, for one reason - Henan pepper cheap!" "

A local dealer also said: "Guizhou peppers are the best in the country peppers, the price is 12-13 yuan / catty, and Henan peppers as long as 7 yuan / catty."

Once the dry mother, pursue the ""No fund-raising, no listing, no loans"The principle, relying on the quality of the product, hard is to play their own piece of the day. But the reason why the old dry mother can become today's dry mother, relying not on marketing and smashing money, but excellent quality.

If, as the reporter interviewed, the old dry mother in order to save costs and replace raw materials, then it is no wonder that the old dry mother's sales will be much worse than before.

Many people buy hot sauce, has recognized the "old dry mother" brand, but if the quality is not up to standard, "old dry mother" sign can last for how long?

When you put your guard down on the world, it's the beginning of your descent. A one-time success doesn't mean forever. You never know what will happen tomorrow.

Against the water boat, do not enter or retreat, to this cruel world has always maintained a sense of crisis, is a business's enduring secret. 

02

What's the biggest fear of starting a business?

Is you have the ability, the courage in their familiar areas can make a career, but suddenly found around the giants, everything is not what they think.

Early anti-virus software industry is actually a formed market, and has been the old software companies Ruixing, Jiangmin, Jinshan, Kaspersky and other division.

In particular, Ruixing anti-virus, the lion cub was once the standard computer: in the Chinese market for 10 years, the highest has reached 80% of the market share.

When Zhou Hongxuan made up his mind to be a 360 security guard, only the function of killing rogue software.

So Zhou Hongxuan went to Jinshan and Kaspersky and discussed with them: "You let users try 360 for a few months, we will help you put an advertising space on 360." We are free security software, specializing in the killing of rogue software, advertising on our security software, to your profits are of great help. "

At this time 360 for Jinshan, Kaspersky does not pose a threat, they agreed.

During that time, users can use The Golden Mountain Drug Lord and Kaspersky for free in a short period of time by downloading 360.Wan Wan didn't expect that on July 17, 2008, Zhou Hongxuan launched a free 360 anti-virus.

In the two weeks since the 360-year-old's death, it has reached 26.8 million people, leaping past Kaspersky's 23 million to no.

Zhou Hongxuan once admitted: "Traditional software companies do not understand why Qihoo 360 is a security guard, so give Qihoo 360 years to grow." "

“Our competitors are completely ignorant of the Internet's traditional anti-virus manufacturers, we use the Internet's thinking and traditional anti-virus manufacturers to fight, is a completely down-dimensional attack.”

No one dislikes a comfortable life, but comfort and comfort have never been the norm in these fast-changing times.While other fee-paying software is still lying proud of its past successes, 360 has quietly risen and caught them off guard.

Therefore, Gu'an must think dangerous, when a person lost the sense of crisis, he lost the momentum of change, it is easy not to think ahead, stubborn self-styled, so that sooner or later are to be eliminated.

This truth, whether for the famous big enterprises or for the general public we are the same.

03

In addition to Zhou Hongxuan, who ushered in a new era of free antivirus software, Ren Zhengfei, founder of Huawei, a national brand, is also a member of the same party.

Ren Zhengfei was forced to start a business at the age of 43, but in less than 30 years, the company from a two-way dealer selling switches into the communications industry's number one,And behind this, it has to be said, is the "crisis science" that he has always believed in.

In 2001, Ren Zhengfei wrote an article entitled "Huawei's Winter", which is admirable when Huawei's 2000 sales reached 22 billion yuan and its profits topped the top 100 electronics companies in the country with 2.9 billion yuan.

He wrote in the article:Every day for ten years I have been thinking about failure, turning a blind eye to success, and there is no sense of honor, pride, but a sense of crisis.”

In recent years, Huawei's performance in the mobile phone market has been outstanding, many people are full of expectations for Huawei, think that one day Huawei will be able to beat Apple, Samsung.

But in an internal meeting, Mr Ren warned Huawei employees who would kill Apple and Kill Samsung in the future, saying they would be fined 100 yuan at a time.

Because in his eyes, Huawei is far from being able to challenge Apple and Samsung, similar words will only breed employee pride, but not conducive to Huawei's development.

This year, as the U.S. blocked Huawei's upgrade, Google, Intel and Qualcomm cut off cooperation with Huawei, and Ren Zhengfei remained clouded.

Because he was ready to deal with the crisis a decade ago, early began to organize teams to carry out independent research and development of chips and technology upgrades, so the U.S. blocking can not defeat Huawei, but provoked Huawei's fighting spirit, making it more cohesive.

It has to be said that it is precisely because of Ren Zhengfei's security, so that Huawei avoided the crisis, become today's communications giant.

04

Microsoft's Bill Gates also said: "Microsoft is only 18 months away from bankruptcy." "

Haier's Zhang Ruimin always said: "Every day the mood is like thin ice, such as near the abyss." "

Lenovo's Liu Chuanzhi also said: "As soon as you doze off, the opponent's chances come." "

Even these big entrepreneurs, still maintain a high degree of vigilance to the world, dare not have the slightest slack, for us, what reason to relax themselves?

Kodak, a company with a history of more than 100 years, said it fell.

Nokia, which once accounted for 70% of the market for mobile phones, said bankruptcy was bankrupt;

The once-famous rich bird also owed $4.2 billion some time ago, saying it was closed.

Until the 2018 Zhejiang Business Conference, Jack Ma said:

Companies must be reformed when things are best, when they are performing best, when they are profitable, when morale is at their best.

Be sure to climb to the roof when the sun is shining to repair the roof, do not rain, snow when you run to the roof to repair, you may fall to the roof.

Therefore, a successful enterprise should always maintain a sense of crisis in the future, the boss must have the determination to change, to have a strong belief.Just as 2009's antivirus software didn't kill the 2019 virus, the approach of 10 years ago is also hard to solve today's problems.

No successful enterprises, only the era of enterprises, especially in the rapid development of the Internet today, traditional enterprises want to base industry evergreen, we must find the way to survive, and the use of interconnected innovative marketing for traditional enterprise transformation is undoubtedly the best choice!

— END —

Change, make the future work.

We are, Hui Shang University.