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A lot of new people often ask me, now do Taobao still have a future? Isn't it too late? Why did I open a shop for more than a month, no traffic, no deal?

First of all to do Taobao is never too late, the key is to find a way to find their entry point. In addition, selection, planning, pricing, operation, after-sales and so on are all learning.

How to open an online shop, Taobao shop how to open, how to open Taobao shop, how to open an online shop ah process is how, how to open the netShop NoWith hoarding, how to open an online shop with mobile phones

Many new to open Taobao store, do not know what to do next, watching the big sellers sell good products, sales of more than ten thousand, and then look for the same model, or their own look like the product, directly on the shelf shop sales. And then keep the shop and wait for the business...

After a period of time, the shop did not move at all, began to ask questions everywhere, and then was deceived by the operation, and finally not only no traffic, no sales, the shop was killed.

A regular and reliable operation, he is demanding: look at your shop, look at your products and so on, meet, they will give you to do, after all, they are also to make money. You a 0 reputation store, products have no advantage, a lot of things to do in the early stage, on behalf of the operation they are making quick money, charge you tens of thousands of operating expenses, profits into more than 10%. Count down, 100,000 a year is no less. Those thousands of generational operations, you don't have to think about, you can know his reliability. So nods or suggest that they learn to open a shop, learn some operational knowledge, practical point. Unless there are some big companies, big companies will go to the hosting company.

Many people are blindly follow the wind into Taobao, but they are not prepared for anything, and do not understand anything, and finally just casually give up, is simply a waste of their own time and energy.

So no new to Taobao is really no way out? How do you live?

I have also said before that the selection of new sellers is very important, whether the store can successfully select 70%. Is to find that kind of less competitive products, rely on selection to survive.Choose a cold-call industry and avoid powerful rivals。

In Taobao is not how cattle you are, but how weak your opponent is. Taobao is a product all the peers are put together platform, we compete together traffic, so the competition is very fierce. Some of the snubbed Blue Sea industries are opportunities for new sellers.

So how do you find the cold blue sea industry?

1, with the help of Taobao tools, looking for cold blue sea products.

Business staff - market analysis, enter product keywords, see the degree of competition in the market.

Formula: Product competitiveness : 7 days search popularity / number of online items

I give two examples above

To."Bird Repellent Home"For example, the competitiveness of this keyword is 3347/8700, which is 0.38

To."Three-leaf little white shoes"This keyword, for example, is competitive: 3931/1040, 3.77

In general, if the competitiveness reference value is 0.5, or less than this value, it is generally not recommended.

So obviously,Bird repellent artifacts at homeThis product is not quite right to do, howeverThree-leaf little white shoesFrom the data point of view, the degree of competition is very consistent.Another look at the mall click accounted for about 42%, it represents the category of competition is easy. The proportion represents more Tmall, Tmall more, the market and competition is greater. Generally we recommend that it is best to do less than 50%.

Through these data can be roughly understand the market situation, we also need to Taobao platform to do more detailed analysis, how many opponents, how big the market is, to understand a little more, so as not to blindly enter a competitive field.

Once you've found a product that meets the above requirements, look at your competitors.

To.“Three leavesLittle white shoes”Take, for example.

Mainly to see how much peer sales, too much is not easy to enter the home page, less traffic. Too little, no sex, no profit. Up to more than 1000, there are several hundred, there are dozens of can also enter the home page, such products can still be done.

Then we'll go to the supplier and see how much the actual profit is.

Through the search to find that most of the product's purchase price before 50-100 for more, then we choose the cost of about 70 products, sales of about 130, profit is still good, determine a good product to continue to go forward.

2. Do product planning, give customers the reason to buy

A lot of nourers would have done is to issue products, did not re-do product vision, such as (main map, details page) directly on the shelf manufacturer's data, resulting in serious homogenization, no new ideas, buyers Taobao on the same so many choose who's good? Also can not get Taobao new products weighted support, new products Taobao will give you traffic show, see how customers on your products, and then decide whether to give you more traffic, now you do not even have this opportunity.

Therefore, we have to re-plan, do product optimization, do product differentiation。 Find the selling point of the product to do baby again, come back to the shelf, the end of the upside down, casually put on the shelf products and then modify at will, this is a big taboo.

1. Title: Often hear first-level words, second-level words, three-level words (long tail words) but do not know how to distinguish? Under what circumstances?

   For example, down jacket women's first-class words, down jacket women's middle-length "second-class words", down jacket women's middle-length hooded large wool collars (third-level words)

   First-level words, such words competitiveness is super large, baby competition is also large, although the data is considerable but relatively no two or three words conversion rate accurate;

   Second-level words, relatively accurate than first-level words, conversion and search traffic overall trend is also larger than a class of words, such words are generally our team to create bursts will be the main word (here to combine the crowd together to do)

   Three-level words, generally that is, we often say long tail words, that is, there is a certain number of search but the number of competition is very low, can easily bring traffic words, in the case of low baby weight, such as just on the new model, in the inability to compete with other competitors in the case of the choice of words; (Especially suitable for small and medium-sized sellers in the early stages of no new use)

2. Baby pictures: Details page and main picture, etc. must do their own! Do not copy other high-selling baby pictures, do not directly use packet upload, only do their own, in order to dig out the differentiation of selling points, highlighting the advantages of baby, but also to maximize the weighting of new products, access to Taobao search engine support.

3. Do a good job of promoting: The advantage of a promotion is that it leads to a lot of flow and promotes conversions during the campaign. In addition to discounts, you can also start with coupons, associated marketing, and so on. Coupon use threshold can be set a little higher, such as to meet the price of more than one baby but less than two pieces of the price of the conditions;

4. New product sales break zero after paying attention to the buyer show or ask everyone's work, so that buyers can feel more real baby advantage.

3. After-sales service: Including product word-of-mouth, customer service response speed, as well as product delivery, return and exchange speed, etc., will affect the customer's purchase, in addition to doing a good job of customer evaluation, product evaluation is also the key to whether customers can retain customers after entering the store to improve conversion.

4. Do a good job of content marketing: Use the official template to publish different forms of content, text, pictures, videos, audio organized mix transmission has a certain advertising significance of the content, while joining the store activities of micro-naughty fan interaction, the distribution of some benefits to attract customers to participate, so that the popularity of fast, and can attract a large number of potential fan interaction.

5. Later traffic bottlenecks can be promoted by through trainTo increase traffic, break through the store level, get more traffic.

If the through train wants to open well, it must first score, the composition of the quality score is divided into three pieces:　　

1, creative quality; 2, relevance; 3, buyer experience　

1, creative quality: as the name implies is the quality of the creative map, this is to be said, is the creative map, the purpose of the creative map is to attract buyers to click!

2, relevance: this design to many aspects, including keywords and baby categories, attributes and text and other information in line with the degree. My experience is that the creative title contains the key words of choice, basically full!　　

3, buyer experience: This my personal understanding, is the product sales and conversion, as well as the buyer to the rating and evaluation

Well, share these first today, the general idea is so, but the details are very important to do, details determine success or failure! Want to learn more Taobao experience play, etc. can pay attention to my public number"Hua Chai Net School", watch the public class.You can also add mineWechat:1971889810 Consultation.

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