The winning terminal! How do you stand out from the crowd on the shelf?

Guide:

The decisive victory is at the terminal, which is the consensus. From research and development to production to distribution, manufacturers struggle, and finally to the end. It is not easy to have a certain network of terminals, terminals of product shelves display, promotion, sale of goods, etc. determine the brand life and death.

Terminals are so important. So that manufacturers at any cost, regardless of the cost of the sea of people tactics, shelf display or buy-out, vivid material layer after layer of coverage.... How can you improve shelf efficiency so that resources are not wasted?

Work hard and don't give competitors a chance to take advantage of it

The battle for shelf resources is a protracted battle, and competitors are constantly on the offensive to seize the shelves. In this case, it is only possible to maintain competitive advantage if you keep paying close attention to the goods and not giving competitors the opportunity to take advantage of them。

Take the initiative to gain control of the shelves

The battle for shelf resources is also a tug-of-war, with competing brands constantly investing resources in shelf competition. Shelf as an indispensable resource to achieve commodity sales, absolutely can not easily lose control of the shelf, the investment must be invested. Generally speaking, the input used to preempt the shelves is basically an effective and economical input. Have enough budget to support the display. If as far as possible to strive for a good display space and more display surfaces, to retailers and distributors to display subsidies or display competitions, to stimulate their enthusiasm to do a good job of display.

Constantly cultivate a good relationship

A good guest relationship lies in the continuous cultivation in the process of cooperation. When you need the support of the other side, it is impossible to develop a guest relationship. Usually pay attention to maintain a good customer relationship with retailers, to give retailers the support and help within their power, at a critical time to obtain the support of retailers.

Fully mobilize the enthusiasm of retailers to display

In order to mobilize the enthusiasm of retailers to assist in the display of goods, the development of commodity display assessment standards, retailers, distributors to meet the assessment standards, to give display incentives. This is done in order to continue to sell points to keep the display of goods vivid, if by giving retailers display incentives, than manufacturers directly do the display of goods more money, it is a good way。

Make your own display suggestions to retailers

Sales staff in each retail terminal should make reasonable use of shelf space, in order to maintain the overall display coordination of the store, to the store staff to put forward their own display proposals, and detailed what it can do and can bring benefits to the retail store, to be allowed, to immediately help the clerk to adjust the position, with their own serious and responsible work attitude and full of work passion to infect each other. If the other party disagrees, adjust the agreed portion first, and the un accomplished goal can be achieved gradually during a later visit.

The best-selling products are the hard way to protect the shelves

Whether retailers agree to give more exhibition space depends on how well the product sells. The better the product sells, the more profit it will make from each display space. Most retailers don't give up a lot of shelf space to slow-moving items. Only the best-selling goods, in order to obtain strong support from merchants, so as to better protect the shelf space. The best-selling goods and the expansion of the exhibition space are mutually promoting. The better the product sells, the more space it has for retailers to support it, helping to expand the display space. On the other hand, the expansion of exhibition space, also for the further sale of goods to provide a prerequisite.

The terminal display work is strictly evaluated

Only with a strict assessment system, the terminal display work will have rules to follow, the salesman will have the pressure and motivation to do a good job of terminal display work, so that the terminal display work can always maintain the best state.

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The winning terminal! How do you stand out from the crowd on the shelf?

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