Magic weapon! Can turn audience viewing emotions into real ad value
Based on the support of big data innovation technology, Sohu in the industry can "measure" the value of brand advertising big data precision marketing platform - product calculation, not only the active choice of advertising returned to users, so that users in the voluntary viewing process, revealing real emotions, but also through user questionnaire research collection and collation, so that brand owners really see the value of advertising.
"In order to enable users to 'actively choose', the product count introduces two innovative forms of advertising, 'alternative' and 'skipped'.The former lets users choose one of the four ads they're interested in playing, and the latter ends with a 'skip ad' if they're not interested, five seconds after the ad plays. And, after these two ads are played or skipped, there are no more ads, directly into the positive film," said Wei Qianyi, general manager of Sohu Data Center.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look