The world is turning roadside glass into a giant display, window advertising play slip, attracting audiences without worrying
Wen Wen's ginseng
When walking in a bustling city, do you pay attention to all kinds of shop windows on the street?Display window has become a lot of brands and businesses aimed at the new scene of outdoor advertising marketing, creative window advertising is able to attract the public's attention.
Just past Christmas, festive Christmas window ads have become an irreplaceable highlight of the year's annual retention program and winter. The theme and decoration of the Christmas window is not only the top priority that consumers expect at the end of the year, but also the most important festival item of the year for the major merchants, and the subtle Christmas window can bring unlimited economic benefits to the merchants while satisfying the consumer's infinite curiosity.
Inside and outside the window, are marketing hot spots
As a type of outdoor advertising, window advertising is almost every day consumers can access the marketing model.Based on the unique scene advantages, many shopping malls, brand stores with their own shop window for creative full of merchandise display, to attract the attention of consumers. The mediocrity of the window display does not mention the interest of passers-by at all, a quick glance will leave;But the novel and exquisite window can always grasp the eyes of consumers,I even want to walk into the store and have a look.
China's earliest window advertising appeared in 1917, Shanghai Xianshi department store window. The department store, which was first founded by The People's Republic of China, and Yong'an, Daxin and Xinxin, the "big four companies" in Shanghai at the time, competed to hire professionals at great cost, and the window displays and merchandise layouts they designed set off a window fever.
First shi department store
Nowadays, with the development of glass technology and sound, light and electricity, window advertising is becoming more and more beautiful. As Macy's in the United States this Christmas around the theme of "believe in miracles" to create a dream-like window world,Consumers can also interact with the display as they pass through the windowControl the sled through the joystick under the window, and every time the sled touches a gift, the window flashes beautiful lights.
France's spring department stores also go to great expense in window advertising. Nervous elephants, undercooked turkeys, beauty pageant reindeer, perfume-loving hens and stress-free, grumpy bears are the main characters in the window.Weekday motionless display suddenly "live" up, attracting a large number of ticket consumers onlookers.
In addition to department stores, window advertising is often the object of favor for many luxury brands. Like Hermes' Christmas window for 2019.Use green as a backdrop to complement Hermes' classic orange, with low-saturation colors to continue the brand's premium feel.And in hermes Shanghai shop window, the designer created a theme of "B-degree space sleepwalking" dream space, like a three-dimensional picture storybook, lively and interesting.
Jewelry brandTiffany&CoThis year's Christmas window continues its brand classic"Tiffany Blue"Plus.Year of the Rat in 2020Elements.to create a miniature world that "travels around the earth". Shuttle around the world to perform the mouse, its cute across the window is infinitely enlarged, many customers said: see it heart.
Beautiful window advertising usually attracts the most from consumersEven if some consumers can't afford certain luxury items for the time being, that doesn't stop them from actively paying attention to and appreciating the relevant windows.Other wordsWhether they can afford it or not, consumers will still exercise their right to watch and make it a form of entertainment, while gaining the most popular elements and trends of the day.
Commercial.New technology, a new way to open window ads
With offline brick-and-mortar stores blossoming and experiencing scenes in full bloom, the advertising value of the window is re-highlighted. Many brands have realized the charm of window advertising,Even if there are no brand stores, you will choose to use the relevant stores for product display and publicity.
Recently, Beijing Sanlitun's Sanlian Endeavor Bookstore in the window for e-reader products Kindle to create a series of window ads.This window exhibition is not just an ordinary product display, but a combination of a variety of classic cultural images outstandingKindle's unique brand tone.Between ancient and modern China and abroad, between the virtual reality, informative content, rich in connotation, but also for prop display, advertising display material design, production provides a more diversified thinking and expression.
MeanwhileAll kinds of fresh technology also make window advertising show a new vitality.
In 2016, shili, with the slogan "You're not yourself when you're hungry," launched the window ad shown in the video below.
This window ad, which looks like a bit of a "sand sculpture", is usedFace recognition technology。When a face is found wandering out of the window for too long, the original Chu Chu moving "Monroe" will turn back to the angry "William Duffy",Would shout to passers-by, "Look again, watch me play tricks on you"; "Do you think it's easy to stand like this in high heels?" "
Shili rack marketing has been walking this kind of door-to-door funny and funny style, this eye-catching window enhances the interactive experience with consumers, such window advertising is not liked or difficult.
In addition, mr. Ginseng looked up the data and found thatThe arrival of 5G has also accelerated the digital development of window advertising,Such as the creation of transparent screen display technology X-DOOH smart screen outdoor media, smart glass blue new. X-DOOHCombining a transparent LED display with a commercial glass window door,The display image is bright when on use, transparent at the rear, bright and transparent when not in use, and has proprietary wireless control and data system to monitor playback, analyze the gender and age of the people watching the ads, and so on. Zhibo Blue New is committed to buildingPhotoelectrelectrelectrelectrelectrelectrry glass windows, the business wants to display marketing information through images, videos and other ways on the smart glass window dynamic display, images can float on the transparent glass wall.
X-DOOH transparent screen
Zhibo blue new
With the continuous development of science and technology, the digitalization and intelligence of outdoor advertising will become the main force to attract the attention of consumers, for window advertisingIn the window, the most powerful tool to attract customers is also digital, large-size digital display panel combined with the window, to provide the brand with timely advertising content, its flexibility and effectiveness is unparalleled.
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