With the development of digital advertising, advertising resources are no longer scarce, for optimizers, in the face of hundreds of marketing platforms, such as star-like advertising resources, how to screen the quality resources suitable for their own brands, target audiences with real needs, and with many "invisible competitors" competition to stand out, to grab the best display position and opportunity, become optimizers long-term face of difficult issues.
In order to cope with this advertising optimization problem, 360 smart business at the end of 2017 launched excellent advertising, through the selection of high-quality advertising resources, accurate crowd targeting, reduce the budget threshold, so that more enterprises can have the opportunity to run 360 high-quality advertising resources, such as 360 navigation home screen, 360 mobile first-look screen matrix, 360 security guard start-up assistant, etc. are favored by advertisers star resources.
After nearly 3 years of product innovation, 360 premium advertising from the advertising resources portfolio to the delivery of the way are constantly evolving. This paper will fully interpret the current product form, characteristics and advantages of 360 excellent advertising, to help the majority of optimizers better understand 360 excellent advertising.
What is a 360 premium ad?
360 excellent advertising is based on 360 cross-screen double-end full-line product gold advertising resources, in the form of PMP for procedural delivery of the purchase method, with high-quality resources, high-quality people, priority buying characteristics.
360 excellent advertising is committed to solving the high price of gold resources, full purchase exposure waste, a thousand people on one side of the general promotion of poor popularity of the three major problems, to achieve efficient delivery of selected traffic.
Because the average display size of 360 premium advertising resources is larger, material production requirements are higher, and support a variety of rich media forms, so compared to conventional digital advertising, 360 premium advertising can effectively help enterprise brand influence to enhance, and truly achieve both product effectiveness.
What are the advantages of 360 premium advertising?
- Gold resources: 360 excellent advertising through the 360 full product line of gold resources, covering 360 navigation, 360 search, 360 security guards, 360 mobile phone assistants and other optimal locations, PC end of the average daily 1 billion, mobile side of the daily average of 100 million exposure opportunities.
- Precise orientation: 360-point platform has 1 million plus user tags, support 8 redirect mode, in a strong hold, 360 premium ads can target the target audience for accurate delivery, to help enterprises with the most efficient way to apply high-quality traffic.
- Strong visual impact:360 premium advertising resources cover eye-catching display locations, display size is larger, the average display size of the main resources is about 7 times the general display ads. In addition, the production of material requirements are higher, and support rich media material delivery, with a strong visual impact.
- Cost-effective: 360 premium advertising using PMP buying method, flexible and controllable, so that enterprises can use the lower budget to obtain a prime location display, and the average delivery cost performance is excellent.
360 excellent advertising applicable to the industry
360 excellent advertising is suitable for advertisers throughout the industry, among them, in the game, education, e-commerce, finance, automotive, consumer goods and other industries are favored.360 excellent advertising resource types and introductions
1, open-screen matrix resources
Covers pc-side 360 navigation, 360 search, 360 browser new tabs, as well as mobile 360 mobile phone guard, 360 mobile phone assistant, 360 browser, 360 film and television products such as open-screen advertising resources. Through large picture (PC-side half-screen, mobile full-screen), rich media form, to achieve super visual stimulation.
Screensaver resources include 360 security browser - picture screensaver, 360 security guard - health assistant screensaver and other resources, relying on 360 browser 440 million monthly live users and 360 security guard 550 million monthly live users, 360 premium advertising screensaver resources have an average of 300 million daily traffic.At the same time, the unique PC-side full-screen advertising style, may be the largest display space on the line, with beautiful creative materials, as well as video-based materials fancy delivery, so that screensaver resources in the ability to attract eyes far more than other display advertising resources, can effectively enhance corporate brand awareness and influence.
Skin Resources includes 360 Browser-Hotspot Information, 360 Security Guard-Daily Fun, as well as Window Skin Resources for Related Products such as Master Lu, 2345, Oriental Headlines, etc. On the one hand, based on the form of information spring window, to protect the skin advertising user touch ability, at the same time, support the style of alien design, so that the screen is in the center of the colorful skin advertising ability to a higher level, brand marketing ability is self-evident.4, other types of resources
Includes 360 Security Guard-Power-On Assistant, 360 Browser-Bright Screen Assistant, Live, and Scene Assistant resources to match advertisers verse between industries. With specific scene matching, advertisers can find the right target audience and increase ad conversion rates.In addition, 360 Navigation will be available in the Cube Rubik's Cube section in 2020, providing users with a full-scene service on a web page by accessing the information and life services of the partners. At present, cube has access to 360 premium advertising, and innovative launch of good fast explosion (video cube) and brand area (rolling perspective window cube) two high-quality resources, will be advertisers to seize the rapid growth period of cuba traffic dividends, to obtain rich marketing revenue.
360 premium ads - fast form delivery
In addition to worrying about the screening of quality resources, optimizers face tremendous workload pressures in their daily promotions. A large number of resources need to set up a multi-promotion plan, promotion group, upload ideas separately, and account construction, creative upload is only the beginning, open the launch, every day to keep an eye on the account, optimize the effect, will bring heavy workload to the optimizer. This is the root cause of the popularity of smart delivery in recent years.In order to improve the advertiser's efficiency of 360 excellent advertising, recently, 360 excellent products ads online fast form delivery function, will help optimize the promotion efficiency of the teacher to bring qualitative improvement.- Fast Form Delivery - Functional Advantage
1、Priority purchase:P mp privatized traffic pool, the volume priority is higher.2、Algorithm empowerment: Combined with oCPM capabilities, algorithmic models are used to help advertisers optimize delivery.3、Increased human effectiveness: One-time delivery settings can deliver all resource bits of the same type, greatly reducing operating costs.- Quick Form Delivery - Operation Process
1, promotion plan level selection of "excellent advertising."2, in the oCPX plan to check the "oCPM plan" (need to contact 360 operators to open oCPM permissions), set the data source, conversion type, target conversion costs, you can set the recommended click bid and suggest people.3, promote the group level to choose a shortcut form delivery, and select the resource type (currently only support screensaver resources, the follow-up will gradually open to other resources).4, set up advertising ideas.
360 premium ads - fast form delivery - action demonstration
Fast form delivery function on-line, so that in the past need to create a number of promotion plans, promotion group delivery, only one operation can be achieved, effectively reduce the optimization of the account set-up, creative upload and other aspects of repeated operations, will be more energy into account optimization.In addition, 360 oCPM is now online, through the algorithm model, oCPM will help advertisers to optimize the intelligence of advertising, improve delivery, reduce advertising costs, reduce the workload of optimizers.Want to learn more about 360 best ad serving tips?Scan the QR code below now and add 360 Smart Jun WeChatJoin the 360 marketing community,Exchange experiences with thousands of marketing elites!
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