Before considering where to deploy a product realization, you need to have a clear understanding of each form of strength and weakness and matching with your own product to better increase the value of ecpm, thereby improving reallocation efficiency and gaining more advertising revenue.

First, open-screen advertising

Open screen I believe we are no stranger, users point open the app to see the first display page, can be static pictures, multi-frame animation or Flash, etc. , representing an app's face, often the media side will be more cautious to use the location, because the location has the characteristics of first,strong exposure, full-screen display, so by many brand advertisers love, generally CPT/CPM to sell, its ecpm is often the highest among many advertising spaces.

Strengths and weaknesses:

Advantage:1) Preempt the "golden 5 seconds" of the app to open, enhance brand memory, and advertising more authoritative; 2) user interference is small; 3) open-screen ads only show when the app starts, and in general, the same user will not frequently launch a single app, so compared with other forms of advertising, the same number of ads display, open-screen ads can reach more independent users.

Disadvantage:1) Higher fees (PDB or package buy-out); 2) If the platform does not support ad jumps, it may lose some of its target audience.

Suitable for the media

All types of apps apply.

Second, information flow advertising

The form of information flow advertising is accompanied by the user's use of behavior was born, is now basically native information flow, that is, with the app itself page content display form consistent, the ads into the overall page design, and other elements of the same page consistent, mainly including text and small diagrams (figures on the left or right), text and large pictures, text , three pictures, text and video and other forms of presentation, depending on the media itself product design.

If not carefully looked at, will let users think that the ad is also part of the app content of the form of advertising, native information flow if the advertising content and display materials to be effectively reviewed, is a very good protection of the user experience of the advertising location, ecpm value and specific location.

Strengths and weaknesses:

Advantage:1) Less interference to users, higher user experience and tolerance; 2) compared to other forms of advertising, streaming ads are more likely to stimulate audience initiative, promote their acceptance, sharing, increase the effectiveness of secondary communication; 3) more easily avoid ad blocking software, invisibly increase brand exposure and save advertising budget.

Disadvantage:With the normalization of information flow ads and the loss of user freshness, it is difficult to achieve the expected delivery effect.

Suitable for the media

News and social apps are the most commonly used media types for streaming ads. For example, today's headlines, NetEase News, Weibo, WeChat, strangers and so on.

Third, banner advertising

Also refers to banner advertising, rotation advertising, is also a more common form of advertising. Typically appears at the top or bottom of the APP interface, with static, GIF, text chains, or animated images of multiframe scrolls.

Advantage:1) small interference with the audience; 2) relatively simple production;

Disadvantage:1) easy to be ignored by the audience; 2) if the design is rough or targeted is not accurate enough, easy to affect the audience's online experience, resulting in bad brand impressions and wasted advertising costs.

Suitable for the media

General tool-only app (weather, games, translation, reading, etc.) is more common to use banner at the bottom, and media in e-commerce, music, or video classes are better suited to the form of top carnage.

Fourth, in-screen advertising

Also known as pop-up ads, generally in the app (games, video apps in the majority) pause, pass, jump, exit in the form of a half-screen or full-screen pop-up, display time cleverly avoid the user's normal experience of the app, users can choose to click or ignore. The main manifestations are static diagrams, GIFs, etc.

Strengths and weaknesses:

Advantage:1) Large size to support cool effects, so better visuals; 2) higher click-through rate than Banner.

Disadvantage:1) easy to cause errors, waste advertising budget; 2) if the design is rough or not accurate enough, easy to affect the audience online experience, resulting in a bad brand impression.

Suitable for the media

General game class, video class APP is the most commonly used media type of in-screen advertising.

V. Patch ads

Often watching the play to see the variety of partners should be no stranger, patch is a video media in the playback of the unique form of advertising, generally divided into pre-roll, mid-roll, post-roll, the length of time is divided into 5s, 15s, 30s, 60s or even longer. The front post is an ad that appears before the video is played, the middle post is an ad that appears halfway through the video playback, and the poster is an ad that appears after the video is played.

Strengths and weaknesses:

Advantage:1) Sound and shadow combination, advertising impact and memory, 2) high-quality media resources, high brand exposure quality.

Disadvantage:1) the production of materials is more complex (time-consuming and cost-consuming); 2) advertising may affect users to see the film, annoying; 3) user dispersion, fragmentation of the use of habits, making the brand large-scale exposure needs difficult to meet.

Suitable for the media

Ai Qiyi, excellent soil, popularity, storm video, Sohu video and so on.

Six, incentive advertising

Incentive video advertising is the new favorite of the advertising market in recent years, generally appear in the game, video presentation form rich and many users actively choose to play, ecpm relatively high, users will generally be asked to watch a video ad, so that after the end of the play to get gold coins, diamonds and other game rewards.

Edit.

Strengths and weaknesses:

Advantage:1) The advertising content is rich; 2) the user watches the whole, 3) can guide the user to watch the advertisement voluntarily, the user's experience is less affected.

Disadvantage:1) Users tend to watch for a certain purpose and may not be interested in advertising content;

Suitable for the media

Game classes and tool classes can be selected to resolve the user's media using pain points.

Seven, interactive advertising

It allows users to not just watch but participate in a form of advertising, such as very interesting turntables, gold eggs, gift boxes and other small game forms of advertising.

Edit.

Strengths and weaknesses:

Advantage:1) Improve user participation, can improve the efficiency of advertising conversion; 2) better protect the user experience; 3) the content requirements are not high.

Disadvantage:1) users easy aesthetic fatigue, so that they do not choose to click into the advertising page;

Suitable for the media

Generally H5 will be used more, in e-commerce and game media will also be seen.

Finally, the opening of advertising form to consider the user experience, product nature, realization potential and other factors, if a game product in the form of advertising cashing, the proposed location is screen, banner and incentive video free choice and combination, whether the display effect or conversion effect is better, you can choose a higher click-through rate and the appropriate location to open, improve the ecpm value of each ad space, and thus improve the overall realization efficiency, if the product has not been advertised before, It is recommended to open a position first slowly, after all, users also need a certain period of adaptation, can not worry too quickly.

Xinghong full media advertising platform, positioning service content for the media big data precision brand marketing, and strive to walk in the forefront of the development of Internet applications, advertising media industry, as a 5G wind on the "first mover", Shixing Hong with a mature, perfect process to provide customers with 5G era "precision network marketing", we not only integrate 95% of the advertising media platform on the market, but also have a strong team strength, perfect service process, from the creative planning to the comprehensive diagnosis of the And the subsequent phased data analysis, fine-grained cooperation process.

Spring flowers and autumn moons seek the beauty of nature,

Mountains and rivers seek natural beauty.

Enterprise development is seeking the beauty of advanced and powerful

Xinghong is seeking a virtuous circle of future and win-win cooperation.

Note: Some of the picture text from the network, intrusive deletion