For foreign trade people, the world's major social networking sites are a very good promotion platform. Top of the list are social media such as Facebook, Twitter, Linkedin, Pinterest and Instagram. Social media has its own unique user base and different usage preferences, and if you want to do well on your social network, you must learn to understand these social media and choose social media that better matches your direction of promotion.

Facebook is the king of users, with more than 1.65 billion monthly active users, and is an extremely diverse platform with active users of almost every age group. The study found that half of the 1.65 billion users liked branded pages or even interacted on Facebook, much to the benefit of small and medium-sized businesses and increased heat.

Facebook's benefits to business:

1. Users are more likely to be found when searching for corporate products or services;

2. Be more connected with customers and prospects;

3. Create an exchange community for the enterprise itself;

4. Can more directly promote the resources created by enterprises.

How do I get traffic from Facebook to my site?

Facebook is an interactive community where people like to look for people or things they're interested in, so how to write a personalized profile that shines a light on your eyes is something you have to look at. 

Facebook's graffiti wall is much like China's microblogging, allowing you to write about the mood. Another is the common photo clip, usually we make the site to promote the picture and the site logo can come in handy.

Facebook is a dating platform where you learn to build your own circle of friendships and find people who are interested in your site.

You must keep your Facebook messages, including blog posts, up to date from time to time in order to continue to attract traffic.

How to get more people's attention on your Facebook page, or make the most impression. Can't wait, must be active. More to participate in other people's blog sharing, more to participate in all kinds of circles. 

Facebook's apps are flexible, arrange the apps you need, and take advantage of rss submission.

Facebook's many apps pick and choose what you do best and need most on the home page, such as linked posts and blogs.

Facebook offers its site's internal ad network, also known as ppc, a paid feature that looks at its usage.

Twitter, like Weibo, has a word limit, and merchants can only use 250-character "tweets" to interact with their audiences. Although Twitter has a word limit, it is a great platform for the education market. According to the survey, 67 percent of users were more likely to choose the brands they followed on Twitter

The largest user base on Twitter is men and women between the ages of 18 and 29.

Twitter's main business uses include interacting with fans, answering questions, resolving complaints, and streaming the site, and while the 250 characters are short, many brands consider Twitter to be one of the fastest and easiest ways to interact with consumers.

Its role is like an online customer service representative, anytime, anywhere efficient solution to customer questions. As a result, Twitter is seen as the best way to build strong interactions with consumers to stream and increase conversion rates.

LinkedIn was originally a communication platform designed to help professionals connect with each other in the workplace, but it has developed into a huge social channel.

Professionals can not only connect with each other but also share industry insights, job seekers can also be interviewed for job interviews, or companies will look for potential candidates. Most of LinkedIn's 300 million users include those aged 30-64 who complete higher education.

5 LinkedIn to develop customers using this method:

1. Three-degree relationship 

2. Increase visibility 

3. Increase opportunities for more contacts

4. Increase the Google PR value of your profile page 

5. Do search engine optimization

We all know that YouTube is the world's second largest search engine, a multicultural gathering place. It's worth noting that most users prefer to watch ads on YouTube while they are passionate about original YouTube videos.

According to the report, a large proportion of the more popular YouTube videos each year are ad content. Ads on YouTube come in a variety of forms, most popularly, six-second skipped on-screen ads. Unlike domestic video sites, which force users to watch ads for up to two minutes, YouTube ads can be skipped in just six seconds, a mechanism that not only respects users, but also benefits advertisers.

Instagram is a purely visual mobile platform. More than 80 percent of users either d'or search for items they plan to buy on Instagram.

How do I make a purchase on Instagram? Instagram introduced the Shopable Posts feature at the end of 2016, which was officially launched in 2018. Users also made their purchases through this feature on Instagram.

Marketing tips to share:

Instagram is a visual platform where people see pictures of products first, followed by text messages.

The best way to do this is to live-to-life photography. A picture of someone using or wearing something can't be more convincing. To convey to consumers that there is a significant improvement in their quality of life after the use of a particular product.

Users familiar with Pinterest know that Pinterest has its own set of language symbols. That means Pinterest has its own unique way of selling. People used to see something they liked and had to work on it, and there was a possibility that they couldn't find it, but Pinterest solved the problem.

Buyable Pinterest posts. Pinterest's post with a blue price tag means the item is able to buy. Pinterest's account can be linked to the corporate website using its purchaseable feature.

Marketing tips to share:

Because users forward or save, these posts can exist for a long time after they are uploaded. A product information may be uploaded two years later are still circulating;

Pinterest has a feature that other social platforms don't have. Merchants can target consumers using keywords that consumers may search for.

At last.

At the heart of social media is how to operate well, cultivate fan viscosity, and produce content that is the decisive factor in the success or failure of social media. What content can attract fans and impress foreign consumers? Content for the king's principle is the same, foreign social media attaches importance to the user's feelings, preferences, combined with their own industry and product characteristics, do not publish too much useless brush screen content, for them to cause interference, less is more, fine is good, let users participate in interaction, remember you, you have a good feeling, willing to buy your products, is the only assessment standard.

Source: Import and Export Manager, Orange Gang Foreign Trade Business School

Editor: Hanson Media Partners: 010-88379140

Disclaimer: The material used in this article is derived from the network, if copyright issues are involved, please contact us in a timely manner.

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