Know the platform advertising intelligence: education and training, finance, tourism accommodation focused on the delivery industry
According to public data, as of the end of November 2018,I know thatThe number of users broke 220 million, up 102% year-on-year, with more than 30 million questions and more than 130 million answers on the platform.
Starting from the pure question-and-answer community, we know to gradually introduce a series of functions such as knowing Live, private classes, value, knowledge of ideas, and so on, its content and social sector gradually perfected and enriched, gathered a large number of professional, vertical industry practitioners and Internet people.
Aerey data show that the number of monthly live users in 20194500-5000fluctuating between users, the ratio of men to women is relatively balancedIn terms of age structure, the highest proportion of high-income people aged 31-35 was 29.21 per cent, followed by 25-30 years, with 28.66 per cent.
Know as a knowledge-based question-and-answer-based vertical community, ownedHigh viscosity, clear label accuracy and high pay potentialusers, after commercialization, affected byTo more and more advertisers, especially in the education and training category, travel, financial industry advertisers.
So as an advertising platform, do you know which industries or products are suitable for advertising? What are the characteristics of the material that knows the platform? What are the hot materials or papers in July?
App Growing is based on advertising intelligence tracked by the ad platform in July 2019Different industries delivery distribution, focus on the promotion of app inventory, creative analysisThree directions, interpret the ad delivery password you know.
Based on the tracking of the platform-aware advertising data, organizedThe Top8 industry, which learned about the number of ads placed on the platform in July, is shown below, among themEducation and training, finance, tourist accommodationIn key industries, advertising accounts for more than 10%.
Select the above TOP3 industry, that is, education and training, finance, tourism accommodation advertising materials analysis, summarized the relevant advertising documents and material characteristics as follows:
Education and training
In summary, know that the type of education advertising is more academic qualifications and vocational education, advertising the main way of the paperQuestion type, sigh question type，For example, a test, how to XXX, etc.
The top July education and training documents are as follows:
Popular creative images, voice training class to simple hand drawing-based, academic promotion is to show the reality of the school, career promotion style combined with the characteristics of the occupation design.
There is generally a way of financial advertising"Remind attention," "ask questions," "guide attempts," "emphasize the youth community"These 4 kinds. The overall approach is more targeted at the mainstream user groups of consumer pain points, in which the question type is close to the knowledge of native content.
The top documents in the financial sector in July were as follows:
The characteristics of the financial industry creatives are mainly fresh and simple picture style, focusing on the amount of amount, emphasizing the simple procedure process, the speed of lending.
3. Tourist accommodation category
Travel accommodation advertising documents are generally these kinds:Ask questions, emphasize cheap, save money, hot spots。 For example, there are advertisers in the "longing for life" hot airing, with the help of its hot creative text.
The top documents in the travel industry in July are as follows:
Know that the number of app-type app ads to be far more than the game-type, in which the app-type app, financial class, travel class, life service-type app to serve more ads.
Finishing.Knowing that the platform in July cumulative number of ads Top10 applications (non-games) as follows, "also", "Love", "Where to go" in July strong sales.
In the game app,The policy classThe game is played relatively more, followed byRole-playing, leisure classGame. Here's what you know about the platform's cumulative ad run in July, Top10:
1, users know the majority of people, income is considerable, education, finance, network services and other industries advertising performance is better
According to Aerey data, know 25-35 years of age and older users accounted for more than 58%, to a second-tier city-based, the overall education of users is also higher, strong economic capacity, is the backbone of various sectors of society, the ability to pay to buy strong, but when making purchase decisions more rational.
From the tracking of advertising, education, finance, tourism and online services several industries are also aware of the platform's focus on the industry.
2, in line with the knowledge of the body of advertising text more popular with users
From the point of view of advertising documents, in line with the description of the information flow of question and answer ads click rate is higher, more native. It is recommended to try more paper ideas in the form of knowledge points and questions and answers.
The above for this organized aware of the platform in July advertising trends overview.
The above related creatives are derived from App Growing Advertising Intelligence Analysis and are for analysis only and are owned by the original author.
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