Live with short video

In the version of iOS 7.0.17 uploaded by WeChat on October 3rd, the video number already supports sending 30 minutes of long video. At the same time, some users' video numbers have opened up small stores, and the "mentioned" new entrances are also being tested for grayscaness.

These three newly released features refer to the content, traffic and commercialization of the video number, which initially reveals the complete world view of WeChat video number.

The three most recent updates to the video number are likely to have a butterfly effect, namelyAdd 30 minutes of long video, "mentioned" features and open small shops。

WeChat video number is in the processGrayscaness tests the Live featurethat can't be rewarded, howeverCan like, can bring goods, can also be unlimited forwarded to group chats and circles of friends.

WeChat video number in the original "publish new news" function on the right side of the new "launch live" key, click on the "live" and "live announcement" two options. Click on the live option to go directly to the live page, while the live announcement option allows users to create a trailer and set the live time in advance.

The live streaming of video numbers can be shared with friends or WeChat groups without restriction, while windows are minimized and floating windows can be displayed on top of all applications.

Beijing Baidu Internet News Technology Co., Ltd. launched an app called "Baidu Look", its product positioning is to share life, explore the world of integrated video recommendations and video search platform.

It is worth mentioning that Baidu to see the content of the app in addition to the aggregation of Baidu's good-looking video, Baidu video, small video, Baidu live, Ai Qiyi and other video content,There is also Tencent's micro-vision, B station and other platforms video content。

In contrast to the search results offered by Baidu App, Baidu sees the app's focus on video as a result of the purity of its search content. When a user enters what they want to retrieve in Baidu's App Search input box,The search results are all related video content, with no text or text content。

Mobile Taobao after two years to usher in a major revision, the home page "guess you like" will become Taobao's first screen protagonist, adding a large number of short video content. At the same time, Taobao will also provide more traffic to short video content produced by merchants through a project called the Star-Filled Program.

On the other side, in order to respond to the "double eleven", jitter platform actively provide millions of scale talent cooperation, layered activities to promote the outbreak, advertising acceleration and other measures to support the "good content and good goods and good services" businesses, reach the target users, and users to interact with the communication and generate purchases.

In the context of short video and live broadcast, Taobao has transformed from e-commerce operations to e-commerce content operations, and Jiyin has shifted from content operations to content e-commerce operations.The convergence of the two product forms and operating models will also usher in positive competition in the e-commerce strategic "double eleven"。

From October 9th, according to the shake announcement,Items from third-party sources will no longer support access to the Jiyin Live Room shopping cart, small store platform source goods are not affected.

The announcement also showed that from September 6, third-party platform source commodity sharing needs to match the live stream through the huge star chart platform.

Previously, the relevant person in charge revealed that these policies are only for live shipping, in order to further protect consumer rights and interests, the platform will strengthen the control of live shipping. Short video can still carry Taobao, JD.com third-party linked goods.

Bytes beat

October 10 news, byte beat a number of commercial-related business adjustments are taking place: Jiyin has a new product leader, called Seven; search ads in today's headlines and Jitter online; e-commerce to increase self-employment, internal construction of closed loops; education business to explore high school AI classes, small classes and other new business.This series of adjustments corresponds to the three most important revenue channels at present: advertising, live e-commerce and education and other new business.

The line orientation feature is installed on the jumbo engine delivery platform, accurate targeting of installed user groups under advertiser APP, this feature can support targeted delivery to installed user groups, help advertisers improve lifting success rate, and thus achieve the goal of promoting life.

Description:When selecting a targeted installation, show ads to installed customers, get a direct link when serving, use the app package name when there is no direct link, if there is no direct link or app, the targeted installation option does not actually take effect, and only the android link takes effect;

Type of ad:Information flow ads;

Promotion purpose: lead collection, application promotion, catalog promotion (only support SDPA, do not support DPA), e-store promotion;

The delivery effectDescription：

Priority is given to obtaining direct links when serving, using the app package name when there is no direct link, and if there is no direct link or app, the targeted installation option does not actually take effect;

Directed installation is only effective for android and not for iOS;

Direct link to call up whitelist permissions open:You need to join the in-site app whitelist and provide a direct link to any app that can be adjusted under the advertiser's name (it is recommended that the direct link not be version-limited).

Search.

Sogou Search is jointly organized by Microsoft Research Asia and Microsoft News Products"MIND News Recommendation Contest"Medium technical pressure group male.

With its own years of deep cultivation and accumulation of technology in the field of search and recommendation algorithms, Sogou Search adopted a multi-angle information comprehensive modeling scheme in this competition, and a single model achieved good results by combining multiple sample reduction data sets. Defeat technical teams from Canada, France, South Korea and other countries around the world to win the first place in the international competition.

E-commerce

Google is turning its video site, YouTube, into a major shopping destination, making it a rival to Amazon and Alibaba.

Google's aim is toTurn a large number of videos on YouTube into a huge catalog where viewers can browse, click and buy directly。

In addition, YouTube is testing further integration with e-commerce company Shopify, which sells goods through YouTube.

Andy Ellwood, president of e-commerce start-up Basket, said: "YouTube is one of the least utilized assets and if they decide to invest, it's a huge boost for them. "

It's unclear how YouTube will benefit from these sales, but YouTube has started offering subscriptions to creators and withdrawing a 30 percent credit from those payments.

Corresponding to the high-speed giant blockage and scenic area "people from the crowd" scene, is the National Day period "house economy" is equally hot. Live shopping, flat-panel brush drama, Carrefour home service into the new favorite home.

Suning Tesco's 11th consumer data shows that during the 11th period,Suning Live's order volume increased by 1854% year-on-year, with sales up 2383 percent.

During the 11th period, suning all kinds of stores overall passenger flow increased significantly to 58%, due to home appliances, home improvement, mobile phones and other categories of high sales led to Suning Tesco online orders increased by 157% year-on-year. During the National Day holiday, Suning Carrefour's shop-to-store traffic and turnover reached a new high, with online-to-home orders up 170% year-on-year.Internet and store retail mode detonated the National Day consumer market, not only strongly enhance the vitality of the domestic economic cycle, but also is expected to bring new business opportunities in the retail sector.

Tourism.

Ctrip.com reported unaudited second-quarter results for the year to June 30, 2020, showing that Ctrip's net revenue for the second quarter was 3.2 billion yuan, down 64% year-on-year and 33% month-on-month‍It was RMB476 million, compared with a net loss attributable to shareholders of rmb403 million in the same period last year.

With the strong implementation of the first half of the epidemic prevention and control, the second quarter of the domestic tourism industry in some parts of the recovery trend, after mid-July, cross-provincial tourism in the provinces gradually recovered, leading to the recovery of summer tourism. According to Ctrip data, Ctrip domestic ticket bookings reached a year-on-year level in August‍It is growing, and short-haul trips such as hotels, attractions tickets and car hire have increased by more than 20% year-on-year.

Baidu search data show that the previous outbreak was the most affectedTourism, film, weddings and other industriesThe search fever has reached pre-epidemic levelseven well beyond last year's level. The enthusiasm of netizens to go out to participate in entertainment activities such as dinners, exhibitions and music festivals is also at an all-time high.

During the holidays,Search fever related to "domestic tour", "peripheral tour" and "self-drive tour" increased by 4149% year-on-year respectively、18%、36%。 And "travel abroad", "deep tour", "tour with the group tour" related content search heat decreased by 77%, 39%, 25% compared to the same period last year, in the choice of travel mode, netizens hope to choose a relatively cautious mode of travel, prevention and control of the recurring outbreak.

Report.