In what state are people best inspired? Find creative inspiration for your ads!
Wen/DW monthly talk number English network finishing
Once upon a time, my friend M classmate asked me: When do you think people are better inspired? I replied:People are better off in two moments. First, people in the emotional changes, by the shock of the world, inspiration is better, the so-called turbulent times. Second, people in a peaceful life, happy state of mind, inspiration is also better, the so-called peace of time.M agreed.
On the whole, the light can be met at first glance, so it is valuable. But since I write every week, I have to come up with a question at least once a week. In order to continue to produce inspiration, I have been studying when to have better ideas, to avoid the exhaustion of ideas.
Fortunately, for most of the past year, I've been in a second state, living a peaceful and beautiful life, so energy has been producing some peaceful articles. However, last week began to change, I received a heavy counting task, but just transitioned into state two. In the face of my data calculations, I was so emotionally changed every day that I was shocked by script bugs that I was lucky enough to be able to come up with some topics and continue to write articles.
This raises the question of how inspiration is generated.
My Ph.D. colleague recently introduced me to a book called Machine Learning: First Encounter with Machine Learning. The book points out that creative thinking does not originate from conscious thinking activities, but mainly from people's unconscious thinking activities. When you think of a question, it automatically goes into an ocean of unconscious thought, and you don't realize it again until the brain thinks it's been thought enough and learns the answer to it.
So, the point of the light at first glance is that there is enough time for the brain to perform unconscious activity. In other words, don't do too many urgent and fragmented tasks.
I think the above point of view makes a lot of sense. I think the most innovative moment of my mind was the two months I learned to drive. Students who have studied cars know how time-wasting it is to learn cars. I'm going to drive to school by car for an hour, then have a long, long break, and then take an hour's bus home. I seldom see anything more time-wasting than learning a car. But that is at that time, because I have unlimited time for unconscious thinking wandering, so I come up with new ideas every week can not be finished, often can be left to use slowly later.
The problem is that life is rarely as relaxed and laid-back as it is when you're in a classmate's car. We go to work and school every day, otherwise how do we make a living? So finding inspiration at the same time at work is even more challenging.
For this, I think we can only try to maintain the continuity of the work items, so that the speed of the work items and your thinking speed to maintain coordination.By looking at the state of my job search and research, I find that it's also a busy time, but I can't figure anything out when I'm looking for a job, and I can keep coming up with new ideas when I'm doing research hard. The reason is that my life is very quiet and focused when I do research, and I spend a long, long time thinking about my research projects on my own every day. But when I'm looking for a job, what I'm going to do is fragmented and time-stressed, and I'm always dealing with all sorts of unexpected events and changes, which greatly affects my mental consistency. Although I have more time and more sleep when I'm looking for a job, I still can't think of anything.
Unfortunately, people don't seem to understand that relaxed free thinking is the source of inspiration.For example, people are always trying to find the way forward for a project through brainstorming sessions. From school to work, I've been involved in countless brainstormings, and year-old onlookers and desperate hosts have tried to find a way out of the project through the opinions of the crowd. But because the brainstorming session itself is too stressful and informative, it's hard to come up with really effective recommendations. Continuous information bombardment may not be as effective as relaxing for a walk. After a little attempt, I gave up this practice of collecting firewood, but used the brainstorming time to slowly take the subway home, but often there are new developments.
In addition to ensuring continuity of work, what can be done to generate inspiration?
I think the other point is to have a clear attitude towards things. In the last lesson of ancient Chinese history, Mr. Yu said to us, "You look at these historical views, you may think that one by one is very extreme, each has a lot of loopholes." So why do we attach importance to and appreciate these views of history? This is becauseOne-sided depth is also better than complete mediocrity. These one-sided views are more instructive than an all-encompassing but unsealable point of view. "
This lesson was three years ago. But I was deeply impressed by Mr. Yu's remarks, and they are still fresh in my memory. A good point of view is essentially like an ice cone, sharp and fragile. But the most important thing about a point of view is to touch people's hearts and inspire people, not to be all-encompassing, and to feel unassailable. So even if there are weaknesses, it's better than not sharp. So to have good inspiration, first of all, to have an attitude. Otherwise even they do not feel touched, how to let others feel touched?
But everything beyond, to have inspiration, the focus is still to think more about the problem. After the conversation at the beginning of the article, M students lamented: "Unfortunately, people do not seem to care whether there is inspiration, walking on the road will not think." "I was shocked and asked, "If people don't want to ask questions when they're walking down the road, what are they thinking?" M classmate said: "Just don't want anything, you look into the eyes of passers-by, you can see the brain is a blank." "This conversation took place while we were walking on the Tsinghua campus for a variety of reasons. I thought Tsinghua students must still think about some issues, not a blank, so it is not interesting to look into the eyes of passers-by, do not know what people are thinking or do not want to do when walking on the road.
Later, I learned that the main purpose of people walking is not to think about problems, but to increase cardiopulmonary function, which is really shocking. But inspiration is something that's fun, not only to help you increase your opinions, but also to help people around you think. And exercise cardiopulmonary function and thinking problems do not conflict, if often can produce some "one-sided depth", how good.
Vision is extraordinary, creative everywhere, appreciate a few small pictures of life.
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