In-depth interpretation of the . . Uber's inspiration for the digital advertising industry
First, the era of the chief marketing officer
"We need to go high, and the way we promote it needs to change," Marston said. We need to go beyond simple, direct feedback and try more. "
Marston's claims upend the traditional propaganda model. He points to a combination of ad blocking, fraud and Byron Sharp, author of How Brands Groe's How Brands Grows, which points out that the way in which strong brand loyalty, which has always been deeply rooted, is not supported by data.
Online marketing, in particular, has little effect. "If you're honest, you're going to find that everything we do is 'screen junk', and the industry is still growing," Marston said. So if you want to be a chief marketing officer, you're going to have a lot of revenue for a while to come. "
Second, Uber told us
But beyond that, there's another way to be a big brand. Uber is the company that shows us new ways. Marston presents three revelations about Uber's digital advertising industry:
BY: Stone Curr, Tsinghua-MIT 2014 GMBA, former senior social marketing manager of Omei Interactive. Lean In MBA Founder, President of Tsinghua MBA Women's Leadership Club, Bean Petal Columnist, Think Tank Think Tank Think Tank Columnist, online businessman. Weibo, Shi Xiaokang, Microsite: currshi.
Source: Foreign website articles
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