This article is original,4A ginseng (ID: neican123) is licensed for publication

There is a foreign drama called "Advertising Maniac" is very hot, I believe there are already a lot of fans at home. The show tells the story of advertisers, back in their own advertising industry, and now advertising is in its fourth season: the era of social advertising. Social advertising, of course, is based on the Internet.

So Internet advertising experienced portal brand advertising, search precision advertising, video patch advertising, social network advertising development process, each stage has been born a great Internet company, each type of advertising represents the rapid changes in business market trends and consumer habits, and until today, the past decade is considered "crazy money laundering" of the social networks really found their own dominance of the world's Brics empire.

Throughout the world, the current social advertising field is the most cattle is Facebook, followed by Twitter, linkedin and so on, in the domestic social networking has three giants, WeChat and QQ space, Sina Weibo, Baidu paste bar, currently Q WeChat as the core Tencent social system in the user size and revenue scale are supreme boss, Sina Weibo in the catch-up seems to be the results of the general, Baidu paste bar tired in the slide. Of course, WeChat itself still positioned itself as a communications product, did not think of itself as a pure social network, which is also fun, Sina Weibo everywhere feel the pressure of WeChat, and WeChat and Weibo are not the same type of products.

Facebook's share of the social network's total ad spending market was 75% in 2014. The U.S. accounts for the largest share of global social network advertising spending (41 percent), totaling $6.2 billion in 2014, up 35 percent from a year earlier. The UK is the second largest market for social network advertising spending, accounting for 8.2 per cent of the global social network advertising spending market in 2014, slightly more than China. The U.S. spent the most on social network advertising per user in 2014, at $31.37, and is expected to grow 27 percent this year to $39.84.Although Facebook currently dominates the global social networking market, its lack of access to the Chinese market has allowed local social networks such as QQ Space and Tencent Weibo to become increasingly popular in the rapidly expanding Chinese digital advertising market.

Why do brand owners and manufacturers like to advertise on social media? It's not hard to understand. Social networks such as Weibo and WeChat have become destinations where millions of Internet users log in every day. In line with this, these social networking sites are increasingly targeted at advertising products such as age, gender, social connections, interests, and lifestyle. As major brands look to the fragmented media industry, there are not many digital companies that can deliver large-scale advertising to these vendors, and social networks offer interesting solutions to these vendors. And social networks have the characteristics of large-scale: a large user base and a large number of databases, and user participation is very high, user structure is more comprehensive. Like what:In 2016, 75% of Coca-Cola's ads turned to social media.

In 2016, even conservative forecasts, the social network advertising industry is expected to grow significantly. Of course, social media advertising is still in its infancy and growth stage. So far, these types of ads account for only about 10 to 15 percent of the major advertisers' advertising budgets. In other words, there is still a significant opportunity for a significant increase in the corresponding rate of social media advertising. Today, the value of social advertising is being re-written.

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