If you're the one who pays, no matter what ads you do, you need to at least know what conversion rates are. If you're the boss, at least one person should know what conversion rates are.

The first conversion rate is a conversion from the number of shows and clicks, for examplefacebookSay, why do so many people sayfacebookThe advertising money didn't work? Think about it, is it because the people you're running ads aren't accurate enough, ads are clicked but they're not what the other person wants, and of course advertising costs are wasted like that.

Think about it, if your account's friends are less accurate customers are poor, also do not use accurate groups, that means you do not even use the free account familiar, that is to say you are rightfacebookThe rules haven't been figured out yet, have they? Maybe you have a lot of friends but are junk friends, this time you start running ads is not throwing money?

There are some ads set up, but advertising spending can not go out, that is, too few clicks. Why? Think about it because advertising is too creativelouIt's gone. There's no attraction at all, that is, there's no attraction from the title of the ad to the description that attracts the other person's attention.

Of coursefacebookCan help you match the friend object, when many friends do not have obvious attributes, how to do? RemembergoogleThe bidding is good, too.yahooThe ads are good, too.yandexAdvertising is also good, including Baidu ads are good, there are "system default bid and other settings", which is for people who do not understand the advertising account use, forfacebookThis way of serving ads is even less mature.

UsedfacebookThe people who advertise probably know thatfacebookThe system can find clear and accurate audience through the user behavior feedback of the post. That is to say, especially in the early stages of advertising, or for some operating white, it is necessary to test and analyze users. Does that mean that the first ad spend is basically used to test reliable data??? SofacebookThe user's label and attribute are the benchmark, which is very important for the precise targeting of the audience of the merchant's products, and is related to the promotion effect.

In the releaseFacebookBefore advertising, you need to make sureFacebookWhere your ads are running, and then consider the time of your target audience to make it possible for your audience to browseFacebookadvertising, and advertising budget arrangements also need to be separated, not every day the same budget arrangements.

In the settingsFacebookWhen targeting ads, there is a question that is not easy to grasp: should the target audience of the ads be the more specific the better or the more extensive the better? It depends largely on their advertising purpose.

For example, if you're promoting games, the primary audience should be younger or adult male groups. If you promote industrial production equipment, it doesn't seem easy to be so precise. If you're promoting baby and toddle products, the audience should be30Women around, if the promotion of high-end consumer groups, it should be usedfacebookThe data is filtered precisely.

The second conversion is that the ad was clicked by the user, but the amount of consultation is poor, the reason for this low conversion rate is that there is no advanced conversion marketing program, if this is not yet mature, perhaps the main reasonfacebookFree accounts are not yet skilled. Right.snsThe depth of the marketing strategy is not enough. Do you play with your free account first, wait until you post a better article, and then run ads. For example: when there are a lot of people like and comment, and then advertising investment is the ideal.

        It's also important to note thatfacebookAds are mostly push ads, push to the customer's eyes to get the customer's eye attention and click on the lead, so more need to guide and cultivate the customer's consumption. But remember, only when the customer searches for you and finds you to consult you, such a customer is the customer with the highest probability of closing and the shortest transaction cycle. This category of customer access, utilizationSMOSocial media optimization ranking technology is the most effective... Remember that? This technique is calledSMOSocial media optimization technology.