Dry goods . . Will your Facebook video ads succeed?
Do you use video ads in the run? Do you know how to get videos to power your Facebook ads? Video advertising, as one of Facebook's most effective forms of advertising to increase user engagement, should not be underestimated.
Imagine the countless articles, pictures and ads people see on Facebook every day, and it's impossible to read the whole content or even interact. As a result, people quickly process the information presented in front of them and then decide whether to learn more about what is being passed on.
The same is true of video ads. If video ads want to succeed, they need to do two things: 1. Grab the viewer's attention in 2-3 seconds; Play time should not be too long, it is best to control within 20 seconds.
Successful video ads must quickly capture the attention of viewers within seconds, sparking curiosity and making them look forward to what's next in the video. Of course, you also need to deliver your message quickly and accurately.
When you create video ads, it's important to note that many Facebook users turn off video autoplay, and they need to click on your ad to play it.
How can I get them to click play? Smartly set up your video preview to stimulate their curiosity. Facebook randomly recommends images taken from the video as a preview of the video, which you can upload yourself if you're not satisfied. It's a good idea to choose a picture that matchs the video aspect ratio.
You can create the following Facebook Custom Audiences based on how interactive you are:
Play for three seconds
Play for ten seconds
What's more, you can create the most effective Custom Audience by combining the different levels of interaction of different video ads. At the same time, you can create similar audiences based on this.
According to the network environment, operator tariff standards are different, for those mobile network environment is poor, high cost areas, video advertising should be reasonable use of Wifi positioning. If this is not taken into account, even when the video starts playing, the user will pause playback because the network is slow, playing poorly, or worried about wasting traffic, which will directly affect the user's viewing experience and participation. What's more, it will directly increase your show/click costs. Therefore, video ads are available on the mobile side, preferably only in wifi environments.
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