Huawei this advertisement, I would like to never buy apples for the rest of my life! (Shandong Shoe 201016 issue)
01
The ad shows a firefighter father talking to his daughter on a video after a mission, in which she sees his father's face dirty and gets up and flushes his phone against the tap, saying:“Dad, your face is dirty, I'll wipe your face."。
Finally revealed: she doesn't know a lot of things, except love you.
Huawei's propaganda films abroad are even more eye-watering.
Even if you can't understand English, you can clearly feel Huawei's not easy these years, think of those broken feet!
He's making $138 billion a year,
Tax the state $40 billion!
It's less than a hundred thousand second-hand cars!
02
There is a Chinese private entrepreneur, he often said to employees: "Every time we win a war, we will let our father and fellow villagers a bowl of rice, may also donate a little more money to the Hope Project, so that more children read more books." "
His name is Ren Zhengfei, China's most internationally respected entrepreneur, and his company, Huawei, is the most respected and feared Chinese company by foreigners.
Last year, Ren Zhengfei, the 72-year-old founder of Huawei, lined up alone at Shanghai's Hongqiao Airport in the middle of the night for a photo of a taxi, brushing up a circle of friends, and many netizens paid tribute to the elderly man.
(The photo shows Ren Zhengfei pushing the suitcase in one hand and making a phone call with the other, standing in the queue waiting for a taxi, looking at himself)
This is not the first time Ren Zhengfei was photographed late at night to catch a plane, as early as 2012 there were netizens broke the news in the airport ferry car occasionally met Ren Zhengfei.
Plain clothes, an old suitcase, amiable, modest and polite
Why don't you go to the VIP aisle to enjoy the car, but also "fall" to the airport and other rental?
In fact, everyone who knows Huawei knows itRen Zhengfei is usually this kind of "military" style. He often hangs on his lips with three words: first, customer-centric;
He also banned his boss from receiving hospitality from his subordinates, and even driving to the airport to pick him up was scolded by him:"Customers are your food and clothing parents, you should put your time and effort on the customer!"
Ren Zhengfei does not have a dedicated driver or car because he doesn't want Huawei to be a big team.
03
There is a saying circulating on the Internet: If China doesn't have Alibaba, Tencent and JD.com will replace it with e-commerce. If China doesn't have Huawei, no company can replace it!
So where exactly is Huawei better than the other connected companies?
First of all, the major domestic Internet companies are behind the foreign holding,Such as: Alibaba behind Japan's SoftBank, Baidu behind the United States Defengjie, Tencent behind South Africa's MIH.Huawei, on the other hand, is a 100 per cent Private Enterprise in China.
On employees:Ali 30,000, Baidu 50,000, Tencent about 30,000, the total number of employees 110,000;
On taxation:Ali pays 10.9 billion dollars in taxes, Baidu pays 2.2 billion, Tencent pays more than 7 billion dollars in taxes, and taxes total 20 billion yuan;
On profit:Ali 23.4 billion, Tencent 24.2 billion, Baidu 10.5 billion, total profits of 58 billion (of which 70% were taken away by foreign capital);
What's funny is that many people still think Huawei is just a mobile phone, but they don't know that it is already the world's largest telecommunications equipment manufacturer, serving 150 countries in the world, more than 2 billion people, even in 4G technology-leading Europe, Huawei has more than half of the market share.
In the last fifteen years since 2000,Huawei's cumulative revenue is $2.3 trillion, more than 70% of which comes from overseas, and it makes $1.38 trillion from foreigners!
In March 2016, Huawei received the country's highest honor"China Quality Award".
According to the Ministry of Industry and Information Technology data, in 2013 the record of more than 700 domestic mobile phone manufacturers, is still in the market sales of fewer than 20 brands, the entire industry suffered a cold winter, even the indesurable Apple began to decline. At this time Huawei can also rise, quality as the life of the enterprise, Huawei won this award, well-deserved!
Huawei has 190 billion yuan in research and development spending in the last decade, entered the world's top 10 non-military enterprises research and development funds. The most direct result of Huawei's focus on research and development is that it already has 30,000 patents, 40% of which are from international standards organizations or European and American countries. Not only has other domestic manufacturers dumped 108,000 miles, in market share, sales have exceeded the inexhable Apple, more importantly, Apple began to pay Huawei hundreds of millions of dollars a year in patent fees.
Huawei uses its results today to prove to us that only by calming down to do research and development enterprises have a long-term future! As Ren Zhengfei said:"Never fool Chinese consumers"
04
At the same time, Huawei is also a company that does not list money, a company that never involves real estate.Because in Ren Zhengfei's view, people who engage in finance can make a lot of money by digital games alone, but those who really roll up their sleeves and work hard can only earn meager wages, which is the most unreasonable thing in the world.
So he decided not to let Huawei go public, and chose to give 98.6% of the shares to employees, as the founder of Ren Zhengfei owns only 1.4% of the company's shares, this distribution to protect huawei earned every penny is everyone's.
With such an identity, status, he can choose an assistant, bodyguards before and after hugging, vip channel, luxury car transfer. However, the legendary telecommunications tycoon sees himself as an ordinary man, 72 years old, still waiting in line for rent and taking the subway alone.
The bigger the career, the calmer the mentality
Ren Zhengfei sees himself as a front-line employee, dedicated to serving the enterprise, with the lack of gratitude and common sense of Chinese entrepreneurs, which has nothing to do with his origins and experiences.
Born in 1944 in the mountain village of Guizhou, Ren Zhengfei has experienced war and poverty since he was a young boy. Facing the family of 7 brothers and sisters, as the boss of Ren Zhengfei, from an early years to learn to carry responsibility with their parents, he really realized the suffering of the people at the bottom of China.
After graduating from university, Ren Zhengfei became a construction soldier, and later served as deputy general manager of an electronics subsidiary under Nan oil group, one of shenzhen's best enterprises at the time.
"When I was 44 years old, I was cheated out of 2 million yuan in business, fired from the state-owned Nan oil group, refused to stay in office, and saddled with 2 million debt repayments. My wife divorced me again, and I took my father, mother, brother and sister to live in a shack in Shenzhen and start Huawei.
Ren Zhengfei, in the midst of a mid-life crisis, has no time to feel sad and is forced to embark on the path of entrepreneurs. In 1987, he raised RMB21,000 to set up Huawei, and won the first bucket of gold by representing a Hong Kong company's program-controlled switch.
At that time, Huawei was not only a production workshop, a storage room, but also a kitchen, bedroom, more than a dozen beds lined up against the wall, the bed is not enough, with foam board with mattresses instead.
Mattress culture:Everyone eats and lives in it, whether it's the leader or the employee, sleeps a little tired, wakes up and goes on, known as the "mattress culture."
To this day, Ren Zhengfei's office still has a shabby cot, a tradition that continues when he started his own business. And Huawei's hard-working employees in Europe will make their way to the floor, and foreign competitors will be appalled.
"Behind the Great Is Suffering" (Roman Roland)
05
Ren Zhengfei is Huawei's "spiritual godfather", work resolute bigotry, no-flirtation, life is approachable, no shelf. Very low-key, do not accept any media interviews, do not attend and participate in any official and social activities.
Today, Ren Zhengfei is worth 10 billion yuan, the 2015 Forbes China Rich List ranked 350, the world's richest list ranked 1741. Perhaps because he experienced a poor life from an early life, he did not waste food, dress not pay attention to, a long time to drive is a 100,000 yuan second-hand Peugeot car.
Later, the second-hand Peugeot was unmoved, and Ren Zhengfei replaced his car with a BMW 730Li, which cost about $1 million.
Do-it-it-or-go, talk about the wrong country,We hope that China's manufacturing industry development road, more Huawei, Geely and other enterprises, more Ren Zhengfei, Li Shufu and other entrepreneurs, really let Chinese products to the world!
Source: Business Intelligence
Add 100 x 500 Shandong shoewear series group and 10,000 people super address book
Please reward A13361091963
Please click on the link in the lower left corner to read the original text
Go to "Discovery" - "Take a look" browse "Friends are watching"