Many friends find out why some stores are not ranked high, but sell so well, sales so high? Is it brushed? Careful observation after the customer transactions are true, do not know how their Taobao stores to promote, then what is going on? Tell us the secrets today.

In fact, the secret is very simple, those selling good big sellers have a magic weapon -- "launch activities." But what about the activities they put in?

All right! Today, I'm going to show you how to know what competitors are doing.

1, Taobao station activity detection

First analyze the activities in Taobao station. Everyone knows that familiar with Taobao station activities are:It's a good deal, daily specials, discount seconds kill, VIP concessions, gold coins, collection of treasure, with reduced prices and so on.

I believe that each activity platform, there has been a glorious history, such as the gathering of good value for money just out, can let the sales of low shops instantly up, and gold coins can make some Tmall shops from the business light instantly become red, the daily special is the saviour of many small C shops, because it is not good to gather on the cost-effective, so the daily special price is currently playing a lot of role. There are many more examples that we won't give in detail.

Less nonsense, let's start going straight into the technical theme.

First of all, how to analyze the activities of competitors in the launch site: are open the activity platform home page, page by page analysis. Look for each page. There may be times when you turn to 100 pages and haven't found activity yet.

So today teaches you a very simple way to quickly find out the details of activities in the station.

1, first open Taobao home page, click on advanced search.

2, then enter the seller's nickname and click on the getaway button. At this point you'll see the number of pieces shown below, which is the total number of shares you've put together.

3, then click on the query to see the detailed data.

2, Taobao off-site activity detection

To sum up, the current Taobao station outside the promotion is: Taobao customers, U station activities, off-site promotion platform (such as zhe800), sns promotion (beautiful, mushroom street), forum promotion, self-media promotion (qq dynamic, micro-blog), paid advertising bit promotion, paid search promotion, independent website promotion and so on.

The above are based on the web page promotion, in fact, there are many more direct promotion programs, such as QQ point-to-point promotion, QQ group promotion, mass mail, mail promotion, etc. , I do not explain in detail, we have any additional please leave a message below.

1），How to detect Taobao promotion?

The first step in detecting off-site activities is to know first whether the product has been put on Taobao promotion. Go straight to the technical topic.

1, open Taobao guest home page, http://www.alimama.com/, log in to the Taobao Alliance Web site director version of the account, if not, please register first. Remember, it's the station master version, not the seller's version.

If you won't register, click here: http://jingyan.baidu.com/article/215817f7eccfbe1eda1423cf.html

2, into the station director version, click on the alliance products, you can directly enter the product link detection, convenient and fast. You will see very detailed data on the test results, including his promotional commission, number of promotions, expense commission, income ratio, and so on. Detailed data, enough to let you how to operate, at a glance? Analyze more of the competitors who do well and learn to use them.

Then came the question. How do we know how they're promoted? What exactly did Taobao promote? Who are Taobao customers?

These need us to slowly give you a cut, first see a "view plan", generally this will be detailed QQ number or QQ group number. Then this time you can join as a taobaoer. Do you have a chance to get more resources? Can you know for sure about their Taobao promotion system? You should know what to do, right? This is about Taobao customers some testing, generally speaking, here. Here are some experiences with other promotional platforms.

2），How do I detect other off-site promotions?

In addition to Taobao customers can be accessed through official inquiries, there is a tool to see, that is, the data Rubik's Cube. This is not much explanation, as long as you order their own category, you can see.

How do I detect third-party active platforms without using tools?

I also considered this question. Also found in some of the query third-party activity platform skills, is through the official U-station query, because U-station can contain some of the known off-site activity platform.

3), how to know which U-station activities the seller is on: here's how:

1, open the U station home page: http://uz.taobao.com/ (Now changed to Taobao, the effect is not as good as before.) )

2, directly enter keywords or brand words, such as "Handu clothing", you will see the relevant Handu clothing to promote the program. But this can only be said to be a general detection, accuracy is not 100% accurate. So for some eager users can be briefly quenched.

These are some simple methods for off-site activity detection. Here is a brief analysis of some complex off-site activities (currently can not find the detection law, only for analysis, let everyone understand).

Now that you've solved your long-time mystery, haven't you? Solved why they general stores, sales are so good. Why is it sold so well without ranking? For those ranking and through train are rarely put on, certainly participated in a certain activity, but we have not found his way to promote it. By now, you should be able to master these activity detection techniques and try to analyze the competitors who sell the land well.

Perhaps a lot of friends asked, these testing station outside the source of activities want to be dissatisfied, then I give you here simply. At present, it is absolutely impossible to find out all the outer chains. I said it directly. At present, only the data Rubik's Cube can see accurate off-site sources, followed by quantum statistics and Jianghuze can see their own, other tools are not 100% accurate, please do not be too superstitious tools.