How do I put on Facebook ads? Ultra-detailed teaching, 5 minutes learn to cast FB ads!
Facebook advertising in Taiwan has been an indispensable digital marketing tool, we all want to learn, there are online courses on the market there are physical courses, but the price is not low, and even many people buy online courses only after they find...
"Why is his backstage interface completely different from mine!" How to learn this way! "
The core point of FB advertising operation is still.Audience, copy, material.These take time to practice for a long time to become more and more familiar, but the general setting is not, simple set part, perhaps only need to see once or twice after the introduction, and then touch their own several times to understand, so I think, this part should be not need to spend money to learn, find a clear introduction and can be asked the object can be.
From now on, you can no longer be afraid to run FB ads!
FB ads are divided into three levels, in order."Campaign Ad Portfolio Ads"(Google ads are the same logic), each stage is set differently, but closely related, if a hierarchy of the setting error, it may lead to the overall ad performance is not effective;Let's figure out the settings of these levels in sequence!
The marketing campaign interface for FB ads.
Area A: It can be understood as: Choose to run this ad.Want to achieve the purpose.What is it, if this side of the wrong choice, will lead to the ad completely not to achieve the desired effect!
For example: this side of the choice of traffic, is that you want to cast ads for my site to bring traffic, if you choose "interaction", is to want the audience to interact with your ads a little more (by like, share, message).
Zone B:All subsequent named blocks are happy, good to distinguish.
1. Set up a group test.: If your budget is sufficient, a Test A/B is recommended to help you find the best-performing material, audience... wait, you want to test the item.
A/B Test: This side of the A/B Test is set in the system, you can also watch data operations when you run, turn off the bad-performing ads, leaving good-performing ads, which is in the A/B Test.
Note: Remember the principle son of A/B Test:There can only be one factor change!This is to pinpoint the differences and achieve the real goal.
Budget ingly optimized.: After checking, the ad budget is set here, so that the system automatically helps you allocate your ad budget to the best-performing ads.
Note: If checked, after the run, if you still want to add a new ad mix or ad, you may encounter the "pass the audit, but completely do not throw out the problem", because the system will automatically judge.You won't be better off than your current ads.and then don't allocate the budget to it, which will lead to a failure to cast.
FB ad portfolio interface.
Zone A: Just type the name you like and distinguish, and if I set a budget in my ad mix, I'll mark the budget here.
Area B: I have selected Traffic in marketing activities, this side can choose the destination you want to direct the flow, select the "website" is to import traffic into the site.
Area C: Where to set up coupons.
Zone D: Audience estimates, according to the audience set different, give different estimates, although not very accurate (and even the possibility of BUG), but also has a reference value.
A区：Custom audience has the most powerful function in FB advertising system, and will write related articles later;Make good use of it.Exclude.Features, such as:You think that recently purchased products, because of product characteristics, in the short term will not buy back, then you can upload the "recentpurchase list", to exclude, reduce the waste of the budget.
Area:If the content of the ads has a strong regional, this feature is a must! For example, small local events may not attract crowds throughout the region.
Age, gender:Can be based on the characteristics of the industry to choose their own, or do not set first, according to the data after delivery to decide whether to adjust.
Language:Choose from the language you want to reach your audience.
Zone C: Facebook will help you tag you when users use FB every day, for example, if you join the Marketer Society or click on "Marketing-Related Powder" and FB will automatically label you as "Marketing". But this label is very broad, to be accurate, you must first understand, apply the marketing funnel principle.
Zone D: Only when you have special needs, filter out a specific audience for "Fan Pages, Apps, Events," such as: Friends who say your fans are professionally liked, fans who exclude your fan page... and so on.
Total funding:Set how much money, FB will help you run how much,Only may be less.(When there's a problem with the ad settings)but could not have been over.
Daily budget:Set a one-day amount, if the results are ordinary, or even a little worse, or maintain the set amount, if the results are better, may be slightly more than the budget.
Continuous advertising from start date: Continued advertising, no end date set (this option does not appear if the budget area selects the total budget)
Set start and end dates:Exactly according to the time you set.
Note: When setting a time, first confirm that your account's time zone setting is in the correct time zone.
Zone C: System presets, most of which do not need to be changed if you click Traffic.
Link page views:Find people who will be on your site or reading your ads.
Link clicks:CTR will be slightly higher than Link Page Views, but not much different.
Continuous advertising:Continue to serve ads 24/7.
Advertising according to schedule:You can specify the day of the week and whether ads are served every hour.
Attention:General product recommendations can turn off ads for midnight hours.(Can be changed according to product characteristics)
The standard type is the ordinary average delivery;
Build ads:Build a new ad from scratch.
Use existing posts: You can use the existing posts on the powder to post ads.
Area B: You can set the FB powder identity, IG account identity.
Note: If you have more than one pink identity on your hand, you should carefully confirm your identity.
Zone C: Pickthed footage in the form.
Highlights:You can arrange the rendering mode you want, but only on the phone board, personal use is still good, recommend edify you can try.
A区：Select material, if there are many single-image footage, you can also piece together into a light film to try, perhaps there will be good results.
Format size:The standard format for a single image was: 1200 x 628px, and has now been changed to 1080 x 1080px, but 1200 x 628 can still be released normally.
Figure ratio:The FB system automatically checks the graph ratio, exceeding the specified ratio will reduce the number of exposures, or even be undeliverable. Use before delivery.The graphic proportional check system.Test.
Note: Checking the system is a good reference standard, but not 100 percent correct (sometimes even if the check is correct, there are warnings that are over-represented when you start putting them in.) )
When you recommend advertising,Make more sets of material.to avoid delays in delivery when delivery is blocked.
Area A: Copywriting Area.
Area B: Specify the URL that the ad will link to.
Zone C: The title area below the picture.
Zone D: The right button displays the text, and there are many picks to choose from.
Area E: Originally to let you enter the URL, but you can type some words to stimulate the purchase, but be sure to add www. , otherwise it won't go through smoothly.
F zone: the bottom text, in different devices or locations may not be displayed, my habit is to put some promotional text (e.g. countdown X days, the last kill 79 percent... and so on).
Zone G: Lets you preview what your ad will look like on your phone;
If you have a website that wants to import people from FB into the site,Facebook pixels.It's your must! Less pixels, the results will certainly have a difference, so in any case, we must bury the pixels well.
FB advertising system basic operating instructions is probably such, the demonstration only demonstrated "traffic", choose other marketing activities will have many different changes, and then slowly fumble it!
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