Shopify Operations and Facebook Ad Delivery Basic Symnod (1)
Whether you are in Amazon, ebay, Fast Express, Wish and other e-commerce platforms to crawl through the cross-border sellers, or just entered the cross-border e-commerce field of small white, I believe you have heard of Shopify this platform, some people because of its January income millions of profits, some people just stay in the groping stage, more people are want to understand the independent station this platform.
With increased uncertainty abroad, especially the various unexpected events that followed the new coronavirus, shopify has surged with its unique advantages, and as independent station share prices soar and deep collaboration with Facebook has allowed countless sellers to see Shopify's unlimited business opportunities.
So this article will focus on Shopify and give you a detailed introduction to Shopify. I hope that in this way we can get a fuller picture of Shopify and take a little less detours.
P1
The origin and development of SHOPIIFY.
Shopify's founder, Tobias L?tke, was a snowboarder who first tried to sell and deliver snowboard equipment to skiers around the world through an e-commerce platform, but quickly realized during the sales process that the e-commerce platform at the time could not offer a personalized shopping experience to customers, so in 2004 he created an online store called Snowdevil, the canadian company's original name for Shopify.
Shopify's history:
2009: Shopify has generated $100 million in sales since the launch of the company's shopping cart system.
2011: Shopify funds round B, the same year Shopify supports 15,000 stores in 80 countries.
2012: Shopify grows to 40,000 stores in 90 countries and territories.
2014: Shopify's market value is estimated at $1 billion by the end of the year.
2018: Shopify merchants collectively generated more than $1.5 billion in sales on Black Friday alone.
2019: Shopify announces the launch of its own distribution network and competes with Amazon FBA.
2020: Shopify announces it will join the Libra Association, led by Facebook, to create a Libra digital currency to help it build a new payment network.
P2
Why Shopify?
Safer.
Shopify is a saaS (Software as a Service) model-built platform, which means Shopify's technical team can monitor the network 24 hours a day, 7 days a week to prevent any hacker attacks, while Shopify's full-site ssl security protocol ensures the security of transmitted data at no additional cost. Shopify Payment Security is also PCI DSS certified to better secure credit card holders' data.
Get it right.
Shopify is built for the site technology white, completely do not need any html, CSS and other code foundation also do not have too much cumbersome operation process, early you just need to register an account in Shopify, upload products, with store templates and then carry out a simple logistics collection settings can be store promotion.
Multi-mode.
Shopify officials offer more than 60 beautiful, professional templates, and the mobile side is all adaptive and perfectly compatible with a wide range of mobile devices.
Shopify offers you a beautiful and professional template theme that can make your stand-alone station look more professional. Professional templates allow your website to gain more trust so that visitors stay to browse more pages and get more visits longer than orders.
Multifunctional.
Shopify App is very versatile and powerful, which is why it is popular with many sellers. For example, apps can help you in these areas: product release, product inventory management, mail marketing, SNS marketing, remarketing, advanced analysis reports, SEO, order management and so on, Shopify App Store has more than 1000 different applications for you to choose from, a large part of these apps can help you provide efficiency and automation.
P3
How to open a shop in Shopify.
First you need to register an account in Shopify, then select a free or paid topic template you like, then introduce store information, upload products, add product descriptions, set prices, set shipping charges, set collection methods and so on, and support independent domain name binding. Shopify also integrates countless free and paid apps to better expand your website sales capabilities and enhance the user's shopping experience.
Common links:
Shopify Official Website: https://www.shopify.com/
Various paid topics: https://themes.shopify.com.
Plug-in app: https://apps.shopify.com.
(Detailed registration process we will cover in the next article)
P5
Shopify's cost of opening a store.
1) Shopify monthly rental fee.
Shopify currently opens mainly three paid plans ($29.99/$69.99/$109.99) Most sellers will choose Basic Shopify-29 USD/month, the basic functionality is sufficient for our upfront use, and can be changed at any time if there is a need for an upgrade plan; the monthly rental fee is deducted from your credit card at the end of each month.
2) Transaction costs.
In addition to the monthly package fee, Shopify will charge us 0.5%-2% of the transaction fee (non-Shopify payment), for example, we choose the Basic Shopify program, a monthly sales of 1000 USD, then the transaction fee is: 1000 x 2% . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3) Shopify's app fee.
While Shopify offers you more than 1,400 apps to extend the functionality of your online store, many are not free and you are charged a monthly fee. Obviously this may keep your costs going up. For example, integrating the marketing software Cross Sell and social account login software Social Login into the Shopify Store will require an additional 9.9 plus 1.49 plus 11.39USD per month. Follow-up articles will recommend some excellent Shopify apps for everyone.
4) Shopify theme fee.
Shopify's official theme store offers eight free themes, but the remaining 64 are paid themes, which are currently basically at least 140USD starting at 180USD, up to 180USD, one-time payment, lifetime use, and the same fee deducted from your credit card.
5) Shopify store promotion fees.
Unlike Amazon, ebay, express selling through and other e-commerce platforms, Shopify itself is 0 traffic, which requires us not only through store content optimization, SEO keyword optimization to obtain natural traffic, but also to carry out some paid promotion, shopify sellers mainly through Facebook ads, Google ads, red people marketing, marketing and other ways to promote stores. So when we calculate the cost, we also have to take this part of the cost into account.
6) Third parties pay channel transaction fees.
In the case of Paypal, which is the most expensive way for domestic Shopify sellers to receive money, paypal charges transaction fees, also known as Paypal rates, based on our monthly sales, with different monthly sales and different rates.
For example, if we sell 3000 USD per month, then Paypal charges 3000 x 4.4% plus 0.3 USD to USD 132.3, and if it is more than 3000 USD, such as 3000.01USD, then the fee will be 3000 x 3.9% and 0.3 x 117.3USD. In addition, the withdrawal fee Paypal will be charged at 35USD each.
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