The essence of business is traffic!
The outbreak of the Spring Festival in 2020 is a "holocaust" for the operators of brick-and-mortar stores.Shopping malls, pedestrian streets, restaurants, cinemas, these weekends and holidays are particularly deserted this year, and the best way to fight the virus is to stay at home and not go out.For brick-and-mortar store operators, traffic means everything, where there is traffic, where there is life. Offline temporarily "can't play", we have not thought about a problem, the business to "online" to come.The future form will only be more serious, because the cost of business to obtain traffic will only get higher and higher, if you can not get traffic at low cost, on behalf of your profit will only be lower and lower, and in the end will only be unprofitable.So either transform or "sit back and wait."Sell 70,000 clothes in an hour, stream more than 100 million a month, and uncover the commercial rules of short videosAccording to CCTV Financial Reports, an MCN agency, filming a short video with clothing, cleverly caught a hot spot at the time, "PlayIng Jubilee Strategy", the broadcast volume exceeded 10 million, for its shop to attract more than 250,000 people, successfully sold 70,000 pieces of clothing.This news out, let how many deep into the field of clothing business categories, many people still can not believe that a short video, can sell 70,000 clothes, but someone did.Dog abuse street shootingStreet shooting video, male and female partners, increase the plot of show love, create a sense of scarcity, a single dog in there to see with relish, triggering the user's spitting groove.This kind of street shooting style, suitable for talented models, they can sing, dance, can effectively increase the visibility of short video, to enhance the spread.So, in addition to selling goods, short video can also be how to cash out?
In fact, short video realization mainly has the following channels.If your video account has a large number of fans and high video traffic, then the platform is the platform to give the advertising score is very high. Take Ms. Li, who has 7.52 million followers on Youtube and has made more than 100 videos, each with more than 5-20 million streams.Some estimate that she had more than 6 million ads on Youtube last year.So as long as you have enough fans, just receiving ads can bring you a lot of money.E-commerce is also an important way to cash out video. In the case of Li Jiaxuan, a "lipstick brother", some media estimate that he will earn about 200 million yuan in 2019, more than the more than 2,000 listed companies in China.And Li Jiaxuan's main source of income is live video sales, video can see that he often measure lipstick, different brands, styles of lipstick he is like a number of Jane, a talk of gushing, his ability to bring goods is also visible to all. Many fans who watched his video exclaimed, "Heaven is not afraid, I am not afraid, I am afraid of Li Jiaxuan's OMG!" "。
In fact, video is also an information carrier, similar to text, pictures, but the advantage of video is to provide you with more three-dimensional, rich information.With video, things that used to be hard to sell online, now we have the opportunity to sell online, and that's the retail revolution that video brings.There are also a lot of people who make content pay to cash out by shooting videos to build a personal brand. If your content is high-quality, there is a certain fan base, you can let fans pay for your content, such as pay 1-2 pieces, you can watch the next issue of the video in advance, you can also like the novel, pay to read, you can also make membership, for paid members to provide the corresponding subscription services.The way the video is cashed out is nothing more than thatAdvertising revenue, e-commerce with goods, content paymentBesides, there areLive rewards, paid questions and answersand many other ways. But the most important thing is that you have to have the ability to continue to produce high-quality content, if you have their own style, distinctive, it is even better.With the development of the Internet, as well as the advent of the 5G era, the future of video will only become more and more hot, "net red", "bloggers" gradually professional and professional, the public's acceptance of this profession is also getting higher and higher. It's an age when talented people have a chance to catch fire and generate a lot of revenue, as long as you find the right way to get on top of it.As ordinary people, will not live, can not write, no good spoken, will not do video, how to achieve video sales?Could it be complicated?Let's study together
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