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The new tool will officially open to brands and advertisers this summer.

（19, 2019As a 3D visual medium, augmented reality is a powerful tool for brand advertising. Google has previously brought AR capabilities to a range of products and upgraded the developer platform ARCore so creators can build more immersive experiences. The company announced today that it will bring AR to YouTube starting this week and allow ads to add interactive 3D objects.

Many consumers seek the help of YouTubers when shopping for new products, and brands have always worked with them to reach the target audience. Brands and YouTubers can now further personalize and promote the experience with AR.

Google today officially released a feature called AR Beauty Try-On. Users will then be able to virtually try YouTuber's make-up products, preview effects, get suggestions, and more. "Thanks to machine learning and AR technology, we are able to offer realistic virtual product samples covering a full range of skin tones," the company said. "AR Beauty Try-On is currently supporting Google's marketing platform, GameBit, as an Alpha version.

Extended reading: APK files show that YouTube will launch an AR-based beauty test tool

It is worth mentioning that M. A. C Cosmetics was the first brand to collaborate with FaceBit on the AR Beauty Try-On project. Google further noted: "With this format, such as M. A. Brands like C will be able to cut into YouTube's community of creators, giving YouTube's 2 billion monthly active users an immersive brand experience and measuring results in real time. "

In addition, to improve the interactivity and immersion of ads, Google also announced that advertisers can now add AR or 3D interaction objects to ads. The company has released an immersive display format called Swirl, which focuses on mobile web pages.

This format currently only supports Google's one-stop advertising solutions Display and Video 360. Brands can create Swirl display ads using a new editor on Google's 3D platform. If the brand itself already has 3D objects, you can build Swirl ads using the 3D/Swirl component in Google Web Desiger. It's worth noting that perfume maker France's Gillan is already using Swirl ads to attract consumer attention.

Google said the new tool will be officially available to brands and advertisers this summer.

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