Wen/NetEase Technology Binghan.

This week it suddenly found that people were interested in the length of advertising on the video site. In fact, Youtube 5 seconds to skip ads this feature is not a one-off, when you skip too many ads when Youtube will also force ads. But the small editor to emphasize that Youtube's advertising texture is absolutely pleasing to the eye, more than a dozen seconds is not unacceptable, on the contrary, you have a good soil or some other video sites, advertising content is simply low to the extreme. Some video sites feel like they've been contracted by game makers to play those rotten games. The most important every time you refresh the page, you have to look at these long bad ads again, and sometimes even have the impulse to smash the computer.

Of course, Google's advertising policy has to do with its evil creed. But even Dailymotion, the world's second-largest video site, has a skip-the-ad feature. Why is there so much difference at home and abroad? The idea is that sites such as Youtube are mainly based on original content, and Google doesn't have to pay copyright fees for it. (Of course you can find all the latest and most comprehensive Chinese blockbusters and Chinese TV dramas on it, but for some reason Google has no way to let pirated videos in China go.) And China's video sites are basically based on copyrighted movies, TV series and reality shows to attract viewers, so in order to balance the cost of copyright, these video sites do not broadcast ads to kill you, it is strange.

But the main thrust of this issue is not to whitewash these video sites, but to pick up what these Google C2C technology companies have brought us? The argument that Google is back is so loud is that these companies are going to shudder.

C2C by Google in China.

Some people say baidu, Youtu and other companies play the concept of Copyto China, that is, a new thing out of foreign countries, directly copied to China can be successful. However, this phenomenon later began to evolve into Crimeto China. Google's credo doesn't do evil, but China's Google apprentices are playing the opposite.

First of all, let's talk about Google's big apprentice Baidu. Baidu that year a more understanding of the Chinese, the reputation in the Chinese market. However, to make Baidu really start is the auction ranking. Google's search certainly has ads, but it's definitely not a bid ranking. And Google's ads are generous to the description of this is advertising, Baidu not only put promotional links on it but also in search results to hide some. Spend money on Google advertising to sort search results without affecting the order, and Baidu, call Baidu's promotion department and you'll know.

Take an example if the user in Baidu search for the word "face mask", unfortunately the first three is definitely the three promotion links. Tmall shop, Korean mask hot sales, Estee Lauder, Baidu also specially for each advertisement plus credibility rating, to show rest assured click. The top three are not enough, the last three also want the same ad again, this ad does a great job.

Source: NetEase Technologies reports.