The advertising business has been hit, with Google cutting more than 2,000 temporary and contract workers, and Baidu's refusal to comply with the 592 million-word Morketing weekly in two months.

Editing by Sylvia Ma.

Google has cut more than 2,000 temporary and contract workers as its advertising business has been hit by the outbreak.

Google has cut more than 2,000 temporary and contract workers as its advertising business has been hit hard by the new crown outbreak, foreign media reported.

"We are slowing down the pace of hiring and investment and not hiring as many new hires as planned at the beginning of the year," Google said in an email to contracting agencies last week. "

The move affects more than 2,000 people around the world, according to three people familiar with the matter, who have signed contracts or temporary work agreements with the contractors.

Google employs more than 130,000 contractors and temporary workers, compared with 123,000 full-time employees. Google's full-time employees have high salaries and generous benefits, but temporary workers and contractors tend to be paid less and less, even if they work with full-time employees without the same protection.

This gap became more pronounced during the New Crown outbreak. Google announced in April that its paid leave policy for its employees had been extended from eight to 14 weeks. Sundar Pichai, chief executive of Alphabet, Google's parent company, said on Tuesday that they could get $1,000 in compensation for equipment and desk tables and chairs.

Baidu rejected 592 million non-compliant ads in March and April.

On May 27, Baidu released the monthly report on comprehensive information security management in March and April, showing that in March and April, Baidu Content Security Center through all-round means to combat the clean-up of Baidu's entire product line of harmful information. Among them, Baidu used artificial intelligence technology to mine and combat harmful information a total of more than 8.38 billion, through manual inspection to combat harmful information more than 10.123 million.

In terms of online marketing, Baidu cracked down on 51 million medical variants in March and April (font substitutions/order changes for related search terms, etc.) in order to evade regulation, and 592 million non-compliant ads. Since 2020, Baidu has cracked down on 67 million medical variants and 781 million ads for refusing to comply.

At the same time, Baidu has launched a campaign to combat cross-border online gambling. First of all, Baidu search iterating the original wind control model and added a number of strategies to the relevant harmful information vertical crackdown. Secondly, Baidu interactive products for the lure of gambling, overseas gambling sites recruitment and other content to check and clean up. Among them, Baidu paste bar in the past month has accumulated to deal with gambling-related information 971,000, knowledge products to deal with harmful information gambling 93149, information flow products processing related accounts 37 and intercept articles 32, and Baidu mobile phone assistant under the shelf related risk APP a total of 63. In addition, Baidu Cloud Wind Control team also for gambling-related fraud-related illegal websites set up a special audit standards and strategies, since 2020 has accumulated the disposal of gambling-related fraud illegal links 15712.

MediaRadar: Overall cost of programmatic advertising down 9% since 2020

Overall, spending on programmatic ads fell 9 percent in April from the start of the year, according to MediaRadar, an advertising data analytics firm. Compared with March, travel brands spent 79% less on programmatic advertising in April and 40% less in the same period.

"We're not seeing a big turnaround right now." "These companies are struggling with the epidemic, they're slashing advertising budgets and it's hard to fill in the short term," said Todd Krizelman, CEO of MediaRadar. "

Before the outbreak, The tourism industry accounted for 10 percent of the total digital programming advertising spending, Krizelman added. Now there has been such a huge shift in spending that advertising technology companies such as Adara and Sojern, which are at the heart of the tourism industry, have had to lay off workers and end some of their operations in response to the crisis.

In April, the third-largest drop in programmatic advertising spending was in campaign marketing, with the industry spending on programmatic advertising falling by 8%.

The two main reasons for the reduced spending by car advertisers are the low number of trips and the cancellation of sporting events. However, MediaRadar predicts that the car brand will be the first major vertical market to increase spending as carmakers are already changing their advertising creative campaigns to emphasize safety, driving pleasure and big price incentives.

Krizelman says tourism, especially small-scale tourism companies, faces more difficult challenges.

"If the economy doesn't improve soon, many companies will face a liquidity crisis." He said.

Advertising technology companies are also facing a liquidity crisis as a cause of the outbreak. Many companies are still laying off workers, and intermediaries are trying to woo advertising media, but the media are also worried that advertisers may go bankrupt and end up empty-handed.

According to MediaRadar, there was still an increase in spending on programmatic advertising in some industries in April. Investment in the vertical sector of education and training rose 70 per cent, the technology sector by 63 per cent and the beauty industry, led by skincare advertisers, by 35 per cent. Among the brands that saw the biggest increases in programmatic advertising were Slack, Electronic Arts, GrubHub, Bank of America and Facebook.

"These brands see the outbreak as an opportunity and happen to benefit from it. They are moving forward. Krizelman said.

Since last year, users have doubled the amount of time they spend on streaming Tv. Streaming services naturally use these time to market. Krizelman said the 18 percent increase in streaming programming spending came mainly from platforms such as Hulu, Disney Plus, disney and Apple's Apple TV Plus. Netflix is still marketing, but not as aggressively as usual.

Overseas fans break in: Can Plum's Sister-in-One be copied?

Li's video channel has more than 10 million fans on YouTube and 1.3 billion, more than CNN's.

According to third-party website statistics, Li Ziyuan's annual advertising network revenue on YouTobe can reach 730,000 U.S. dollars, about 4 million yuan, with YouTube's single traffic channel share, advertising annual revenue may be as high as 50 million yuan.

Li Zixuan's success is not accidental, there are also capital and MCN institutions behind the intervention factors, there are already a large number of MCN institutions began to enter the creation of Chinese style, Li Zixuan's success can really be replicated? Unlike other net red cashing methods, Li Zixuan embarked on the road of branding, which is why a large number of institutions will be difficult to replicate in the future.

A selection of cases of the week.

QQ Music and Tea Cooperation To Open "Inspired Music Company"

Search for tea/inspiration in QQ Music to access Inspiration Music Company H5, where users can customize the Inspiration Album.

From May 27th to June 5th, users can participate in QQ music score ranking activities to obtain "PK value", the final TOP70 users must get Q tone x hi tea co-inspired gift box.

In addition, users can get "inspired skin" through the sharing page.

Nike Releases Public Service Commercials

Nike recently posted a public service ad, Never too far down, on YouTube, and has more than 100 million viewers.

According to the Fashion Network, "The 90-second clip was produced by Polish creative advertising agency Wieden and Kennedy, with NBA superstar LeBron James as the voice." The film revolves around the return of world-renowned athletes and is a much-anticipated story of golfer Tiger Woods, tennis player Rafael Nadal (Nadal) and Serena Williams, who are looking forward to coming back from adversity and returning to the game. "

JD.com's little white dog JOY and classic animated characters such as Monkey King and Black Cat Sheriff "Return to 618"

JD.com, in collaboration with Shanghai Fine Arts Film Studios, launched the micro-film "JOY STORY III: Return to 618" on May 26, with the little white dog JOY and black cat sheriff, Huluwa and other classic animated images of the United States to begin the adventure journey.

Tengel sings "Iron Budding Disco" for grain grain

Grain more invited B station UP owner Xin Xiaomeng and Tengel to sing and dance together, the interpretation of the alternative song "Steel Meng Heart Disco."

A marketing event of the week.

WeTool was suddenly blocked, How can WeChat private traffic play?

WeChat blocked WeTool's reasons for "malicious marketing" and "destroying weChat's ecological balance", these two hats as long as buckled on any of the products attached to WeChat ecological survival, is certainly "death."

It is understood that WeChat officials in response to the media reply is this: "external software in WeChat security daily strike scope, WeChat has been strengthening the fight, focus on governance." External software not only destroys the ecological balance and normal operation of WeChat platform, but also provides convenient conditions for malicious marketing behavior and causes harassment of normal users. "

WeChat officially characterizes it as "external", and WeTool said in a practical interview that the worst has happened, followed by dealing with subsequent user services.

Bilibili launches the social platform Meet Community.

According to readhub, the Meet Community was launched by Guangzhou Xinyan Technology Co., Ltd., and its product positioning is a social platform that integrates social and voice chat. The company's shareholders are Hu Tianyu and Shanghai Fantasy Information Technology Co., Ltd., of which Hu Tianyu is the producer of "The Meal Werewolf Killing."

The Hi-Tea program has more than 26 million registered users.

Over the past two years, the registered users of the Hi Tea Program have exceeded 26 million, the repurchase rate is more than 300%, and more than 80% of the online orders in the stores come from the small program.

Google has officially launched a new form of Discovery ADs.

Google is laying out Discovery ADs as a better online consumer reach.

After an extended testing period, which was supposed to end at the end of 2019, Google Discovery Ad launched on the Google Marketing Live platform in May and is open to advertisers around the world.

WeChat Public shuts down the iOS side of the virtual payment business.

Recently, WeChat officially issued "on the regulation of virtual payment behavior within the public number of the announcement." According to the announcement, based on iOS's management of developers, WeChat Public does not support the iOS-side virtual payment business.

NetEase strictly selected the "Star Chi Plan" to start.

On May 26, NetEase strictly selected the release of the "Star Chi Plan", which aims to recruit 1,000 high-quality red anchors and 100 MCN institutions for the whole network, such as Sound, Fast Hand, Weibo and Taobao. The plan focuses on the coverage of the whole network of anchors, live content broadcast volume, a single live sales burst, fan activity and other dimensions, and for the Red people anchor set up financial incentives and traffic support. McN institutions that recruit a large number of high-quality anchors will also be rewarded with dedicated resource bits.

Tencent plans to invest $200 million in Warner Music.

Tencent, the Chinese internet giant, is in talks to invest $200m in Warner Music Group, foreign media reported. The move comes after Warner Music plans an initial public offering next week.

JD.com and Fast Hand reached a strategic cooperation, intended to e-commerce with goods sinking market.

On May 27, JD.com and Fast Hand Technology signed a strategic cooperation agreement. JD.com will offer its superior categories of goods to fast-hand stores, which will be sold by fast-hand anchors. Fast-hand users can buy JD.com directly in the fast-hand shop, and can enjoy JD.com's high-quality distribution, after-sales and other services. The partnership will take place during the JD.com 618 and Fast Hand 616 Quality Shopping Festivals.

Shake sound and TikTok torank in the world's top mobile app revenue in April.

According to Sensor Tower, a mobile app data platform, TikTok, which will be available for more than $78 million in the Global App Store and Google Play in April 2020, is a 10-fold increase from April last year and the world's top mobile app revenue list. Of that, about 86.6 percent came from China, while the U.S. market ranked second, contributing 8.2 percent. The other two Chinese apps on the list are Tencent Video and Aichi Yi, ranked 5th and 7th respectively.

Google announces the 2021 web ranking algorithm.

On May 29th Google announced a new ranking algorithm designed to judge the quality of a web page based on the perception of user-to-web interaction.

Alibaba: Girls don't buy clothing and bags, dragging down the growth of China's e-commerce business.

Alibaba: The outbreak, especially the need for women to wear masks for long periods of time, has reduced demand for clothing, accessories and cosmetics, which has largely slowed the growth of China's e-commerce business. But the short-term challenge does not change the long-term investment value of Alibaba, and we should focus more on cloud computing and overseas e-commerce than watching the growth and competition of domestic e-commerce.

IKEA will open a new store in central Shanghai to try to transform itself into a "light shop".

IKEA's new store in Shanghai is due to open at the end of June. Located opposite Jing'an Temple at 1728 West Road in Nanjing, the store is the first IKEA store in the heart of the city. IKEA plans to increase consumer contacts by establishing small retail centers in the city centre.

WeChat announces "live results" and increases the number of subscribers on live programming by 220% month-on-month in April

On May 22, WeChat released a "Small Program Live Progress Briefing". The briefing shows that since February 2020, the number of small program live public testing, the number of open-air merchants has grown rapidly, a single live broadcast room was shared up to 200,000 times, some small program daily sales increased by 1100% month-on-month in December, 26 small programs with the help of live daily sales of more than million, 7 small programmonth sales broke billions.

Dong Mingzhu will take part in the live broadcast with 30,000 offline stores across the country.

Gree will hold a live event on June 1st, "Gree Health New Life", when Gree Electric Chairman Dong Mingzhu will bring 30,000 offline stores, all six platforms on the link line to open online services at the same time.

Tesla held a shareholder meeting on July 7th to vote on whether to run paid ads.

On Thursday, local time, Tesla filed a filing with the U.S. Securities and Exchange Commission (SEC) announcing that it will hold its 2020 annual general meeting at the Computer History Museum in Mountain View, California, at 2:30 p.m. Pacific Time on July 7, 2020. Tesla outlined seven key proposals to be voted on by the company's shareholders, including a vote on whether to use paid ads.

Global Express surpassed Amazon's in March with downloads of Google Play, the world's second-largest.

In March, Ali Express, Alibaba Group's consumer e-commerce giant, had 6.5 million downloads, making it the world's second-largest-downloaded shopping app. Statistics show that Android users contribute most of the world's fast-selling downloads, generating more than 5.4 million downloads.

Jay Chou's quick-start: Opening the first Chinese social media account.

Zhou Jielun in the fast hand opened the first Chinese social media account, the account is named Zhou classmate, certified Zhou Jielun, personality signature for "Chou Jielun's first Chinese social media account, the only network, only in the fast hand."

The Hero League map opens up advertising spaces.

Recently, Fist announced that the start of the summer season, will be in the "League of Heroes" professional league game map summoners canyon to add advertising space for sponsors. The move is intended to give sponsors more exposure to the brand. The advertisement is in the form of a sponsor logo banner.

Internet leisure zero food brand "Little Yellow Elephant" to complete the financing of 10 million seed rounds.

Internet leisure zero food brand "Little Yellow Elephant" has recently completed the financing of 10 million seed rounds, this round by individual investors to invest. This round of funds will be mainly used for product research and development, brand channel promotion, talent echelon construction, supply chain system construction and other aspects. The idea is to integrate the global supply chain to provide healthier food to Chinese consumers.

Alibaba plans to recruit 100,000 online hitpersons and content creators.

Alibaba's e-commerce platform, Global Express, brings Chinese-made goods to international customers. Alibaba is trying to set up a global network of online red people, and the company intends to recruit 100,000 content creators and online people around the world.

This time, Alibaba will test what it can do when China's already-hot live-streaming e-commerce company is placed in the context of a global market.

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The advertising business has been hit, with Google cutting more than 2,000 temporary and contract workers, and Baidu's refusal to comply with the 592 million-word Morketing weekly in two months.

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