Facebook's latest ad rules flow out, don't step on these mine zones!
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Hello everyone, I am the big beauty sister of Silk Luzan College, successfully go out to sea with you all the way forward.
Social media is so hot right now, have you ever seen material rejected when you run ads on Facebook? Account blocked? What about the problem? Today we talk about the mine zones that must be avoided in Facebook ads!
First, APP fraud
If you want to promote app on Facebook, the information must be true, reliable, and it is strictly forbidden to exaggerate propaganda!
Be very careful about the use of before and after the numbers!
Don't use numbers to do functional effects that you can't achieve, such as "a 60% reduction in error rates and a triple increase in productivity."
Second, false description
When running Facebook ads, we should really reflect the performance and effectiveness of the product, and strictly prohibit the use of exaggerated and false descriptions. Because.Facebook has banned advertisers from misleading users, and words such as "know-how," "miracle," "unmasking," and "secrets" are implicitly fraudulent offers or business practices.
It should be noted that medical advertisements do not allow false therapeutic effects, let serum and false "back-and-forth" photos, to show impossible results.
Third, with a hint of exposure advertising images
Any image of an ad displayed on Facebook is not allowed to contain a picture that is suggestive or provocative.Blurring and masking of the model's body parts is also not allowed. Things like lip-biting, suggestive hips, selfies, etc. are not allowed.
FourContent that is racist and bloody and violent
No.The use of horrific, bloody or sensational images, and the use or indirect indication of race, ethnicity, religion, age, gender, sexual orientation, health, etc., is strictly prohibited and discriminatory.
V. Other policies on advertising
Copyright issues:
Content that does not infringe or violate the rights of any third party, including copyrights, trademarks, privacy, public images, or other personal rights or title.
2. Restrict the content:
(1) Liquor advertising must comply with certain provisions, including the target area liquor advertising law age limit.
(2) Ads promoting qualified diets and herbal supplements can only target users over the age of 18.
(3) Weapons, tobacco products and related appliances, as well as health products that Facebook unilaterally deems unsafe, shall not be promoted.
Do you understand all these rules clearly?
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