For companies that want to go to sea, if they want to make a difference in the field of going out to sea, they must use the power of Facebook, and today, Xiaolan brings you a Facebook product update! Please laugh!

To create a secure and trusted platform environment, in July 2019, Facebook introduced dynamic daily spending caps (DDSLs) to all non-e-commerce advertisers in China for the first time under the SBG-LongTail and GBG-Scaled frameworks.

Starting October 17, Facebook will expand DDSL to all e-commerce advertisers under the same framework, and advertisers' accounts will be limited to the maximum amount available per dayFacebook adjusts the daily limit based on whether the ads it serves on its account comply with Facebook's advertising policies and the advertiser's overall situation.

In addition, Facebook has optimized the DDSL feature.Added DDSL adjustment notifications and help and appeal portals to the Advertiser's account.

The specific elements of this measure are as follows:

1、Facebook evaluates accounts in detailto determine whether the initial daily delivery limit set on your account is $450 or $550.

2. For newly opened advertising accounts, Facebook will review the accounts based on the advertising policy and the performance of the advertiser company when the account shows a significant change in the amount of money it serves.For approved accounts, Facebook increases the daily delivery amount.

3、For accounts that fail the review, Facebook maintains or decreases its daily delivery amount.Advertising accounts may also be at risk of being shut down.

In October, ads in Facebook search results and Instagram Explore were available in auto-display locations.

In auto-position,The results of Facebook search ads will only show a limited set of search terms in English or Spanish(For example, if a user searches for a Watch, they'll see relevant ads in search results)

To help advertisers understand the value of branded content on Facebook's platform and make it easier for customers to execute branded content campaigns,Facebook will publish new cross-platform branded content ad descriptions (art/organic brand content s/brand content ads) and share updates to products and featuresThe main initiatives are as follows:

1, make the Instagram brand content advertising product suite closer to the existing Facebook brand content advertising products.

2、Allow advertisers to run branded content campaigns on Facebook or Instagram.Make it easier for advertisers to run ads across both platforms.

3. Expand the coverage of BCM,Enable more content creators and advertisers to connect and understand each other.