Facebook's ad delivery strategy and effectiveness factors
Facebook advertising is an important part of Facebook's operations. With reasonable ad delivery, we can accurately reach a wider audience, bringing traffic to our websites/stores, while increasing the reach and activity of our commercial Home pages. Facebook ads pay for display (CPM, Cost Per Impression), regardless of the end result of the ad, as long as there is a corresponding display will be paid.Whether the ad is run correctly or not has a great impact, a good advertisement and a bad advertisement, the difference is often not 60-80 relationship, but0-100 relationship.
About the A/B test of advertising, the use of Facebook for advertising and operation, need to be on audience selection, advertising creativity, advertising documentation and other aspects of the test, especially in the audience selection, we need to accurately understand the user's region, age, gender, occupation, hobbies, etc., through a single factor of variables, to accurately understand the user's choice and preferences for creative materials.
For example, one of our apparel products needs to test whether gender has an impact on the product. We'll set up a campaign with three ad groups under the campaign: ad group A for women,Ad group BFor men,Ad group CFor men and women. Keep the other criteria set the same, and finally draw from the three sets of ad results which gender is best for the ad. On the same principle, we test age, region, occupation, hobbies, family, and more to find the best user population.
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For many of Facebook's basic users, as well as Amazon operators who want to improve their in-station operations by systematically learning off-site operations, our Shenzhen Topology is currently launching a special "Facebook Operations Training Course for Amazon." We are due on 6 and 7 MayHold 003 issuesThere are special offers for registration before May DayFor more information, please broom attention.
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