Facebook is one of the main channels of streaming for stand-alone stationsFacebook marketing tipsIt's imperative, how much do you know about these promotional techniques?

One.11 effective tips to help you improve your Facebook marketing strategy

1.Use the social channels you already have to publish on your site

Place your existing social channels in a prominent location on your site, and you'll tell your customers that you've opened social accounts in other social channels, so they can click directly on links to your other social platforms and interact more directly with you socially.

Don't worry about this low usage rate, foreigners are not fools, he spends money is sophisticated, is more serious, he will observe the performance of your products in other locations, such as they like to see"About us", how many Chinese people will pay attention to the "about us" option? When you're downloading software, how many people will be careful to observe the "consent clause"? But foreigner's thinking is not the same as ours, he is much more serious than we think!

2.Place your message signature on the message

If.edm is one of your marketing methods, or the customers you contact are basically contacted by e-mail, suggesting that you place your social icon in the message, which can also increase your social attention.

If you're here at the momentWhen facbeook hosts an event, you can add a link to the event in the message, similar to call to action! For example: Want to receive a gift from us? Like us on Facebook!

At the same time, you can send mail on a large scale to promote, you can use these two tools to send mailMailChimp和 AWeber

PS: Email you can consider sending it Monday to Wednesday morning, which will have a higher click-through rate!

3.Post your post at the most appropriate time

Posting at the right time will undoubtedly allow more people to see it, so you need to use your usual posting observation to see which time slot it will be better to post. Or you can use tools such asfacbeook insight to see which posts are popular at which time.

Except for the built-in onesFacebook, insight tools, my side to provide you with some other tools, namely Hotsuite, SproutSocial and simplemeasured these tools are more often used by me, can help you see a lot of useful data, such as what day of the week released the best, what time of day, what keywords are most popular, you can go to use!

4.Promote you offlinefacebook

Many users have their ownFacebook account, but is too few fans, do not know how to increase the number of fans, this is actually a lot of publicity.

Put it on your business cardFacebook short connection to increase exposure.

Put it on a wrapped gift

Put it on the product book

Facebook on the day of the active users reached 1 billion, every day to produce a huge amount of content, you think, if your post sent out after no more dynamic, is bound to be drowned in a huge number of dynamics, then you need to do is preset posts, to do timely updates.

6.Use.Facebook plug-in

Now many websites can see direct useFacebook logs in, and the product details include buttons for like or share, which are plug-ins from facbeook

These plug-ins are great for users to shop quickly, or to share your products directly on his social platform, which is great for proliferation!

7.Use.Facebook ads

Use.Facebook ads are sometimes really necessary, and they're not as expensive as you think, especially when you've been using custom audiences before. Advertising on facbeook can affect your follow numbers and business performance, which I have to say is necessary for continuous testing and investment, because you need to know the power of facebook's re-marketing!

When it comes to advertising, a lot of people's first feeling is to spend money, but also to spend money, in factAds on Facebook are not as expensive as you think, and ads on Facebook can have a direct impact on your followers and business performance. But I'd like to mention that when you advertise, you have to be clear about your goals, so you have to do the following:

A.Ads must be accurate to your target audience

B.Ads are imaged with attractive content

C.The description of the advertisement should also have participatory, easy-to-understand content. 

At presentFacebook's current ads fall into several categories:

  Facebook Page Engagement

Increase the postlike, share, comment, video presentation and the number of images arrived

  Facebook Page Likes

Increase youNumber of facebook followers

  Clicks to Website

Put itPeople who are interested on Facebook are introduced to your site

  Website Conversions

In.Set up some special call to action buttons on facebook, and you'll first get tracking pixels on Facebook to measure your performance

  App Installs

The app is installed on your phone

  App Engagement

Call on peopleThere is a higher level of engagement in the app

  Event Responses

It's just advertising an event

  Offer Claims

8.In.Events are held on Facebook

Hosting a competition, choosing a theme and presentation rules and measurement methods, and then designing a brand-specific label for the competition can attract a lot of user attention and participation, which can increase your page quality score.

9.Use.The hashtag

Socially, everyone wants to be the focus if you're in the spotlight That mood must be different, so using the hashtag appropriately can get fans closer to the page.

10.Use other pages for publicity

Again, it must not be putFacebook does an island to market! There are two points involved here

First:Facebook you want to combine with other platforms to market, such as above I said Facebook and email combined, Facebook and YouTube combined to promote the product, this is the peripheral combination of publicity

Second: Facebook's own re-marketing. What does that mean to market every step of the way, such as you do activities, the rules are done, but is it thrown over there, will someone go to see your activities, no! You have to be marketing your campaign.

So the above uses other pages for publicity, which you can understand as inCross-promotion within facebook, that is, with other groups, other pages, other red people to push each other

11.Multi-use pictures and videos

Do foreign trade, don't think it's goodFacebook marketing is on it, in fact, marketing complements each other. We're going to combine Facebook with other platforms, like what's said above, and we're going to LinkedIn, YouTube. On any social media site, images and videos are far more effective than mere text, with data showing that using images increases engagement by 120 percent, and you can also use shortened links.

Two.3 suggestions for the B2B industry to turn to Facebook marketing  

1.Take advantage of your vision

The latest trends on social media are photos and videos,Facebook is the leader in this trend. So you can use funny, engaging photos, GIF animations, or videos to engage you, or even add no text. Photos show merchants' products and services, and videos can immerse customers. Pictures and videos are more attractive than text descriptions because the human brain processes pictures 1,000 times faster than words.

2.Showcase the corporate culture

In addition to your professional image, you also want to showcase your corporate culture. A good oneFacebook's business profile gives the company authenticity, and if it meets customer expectations, it helps potential customers understand who they're working with.

3.Use.Facebook Live

B2B employees struggle for the company's success, and Facebook Live allows them to reduce stress and express the company's recognition of them. Live to show their distinctive personalities behind the scenes, at exhibitions, corporate events, parties and more. Facebook's live stream feels more authentic and gives customers a deeper understanding of the company's brand image.

Three.How to optimizeFacebook business page

1.Custom labels

Each.The Facebook Business page comes with basic "Out," "Events" and "Photos" options, but it can actually create more. We need to take some time to create labels that really apply to our brand. You can even create an e-commerce tag to showcase products and services more widely and attract buyers.

2.SEO optimization

Keywords used on websites and blogs can actually be usedUse on the Facebook page. Place them in "Out", use them to publish updates, and select relevant business categories and subcategories.

3.Use photos to show your strengths

Posting photos, especially behind-the-scenes photos, makes the product more vivid and marks the page/ Products, create rich subtitles, and can insert links to websites.

4.There's an expert in charts and photos

This applies to titles, profile photos, and even personal posts. Statistics show that there are more posts with pictures than posts without pictures179% interaction.

5.Use video to create playlists

This is a great way for video to be a more intuitive way to engage users and get attention. We can upload videos directlyFacebook and add it to the playlist, but not simply upload a YouTube link.

6.Create.call-to-action按钮

want to putFacebook visitors who turn into real paying customers can create a calling button at the top of the page. Similar to:Book now, contact us, register, shop nowand so on, using them to build potential contact lists. Either allow the user to contact, purchase a product, or make an appointment at the click of a button.

7.Periodically post important posts

If you post an interesting post on Friday, it's probably not the first thing you want a new prospect to see. You can use a fixed post to select a more appropriate first impression message and keep it at the top of your page. Take advantage of this to pin the most compelling, descriptive, or persuasive posts you have.

8.Create a custom URL

As long as you have at leastWith 25likes, you can create custom URLs. May include our business name, service, product, or any potential customer most likely to search the web. It can even contain an SEO keyword. However, this URL can only be set once.

9.Learn more

This is crucial. Be sure to be thereThe "About" section contains the full address, phone number, and website address. When viewed on a mobile device, this information can be clickable, allowing users to tap their screen to call you, click on your website or go to your store. This is a great way to make it easier and more convenient for your customers.