As the world's largest social platform, Facebook has a strong user social paste. In addition to Facebook based on chat between acquaintances, send status, such as: pictures, text, video, but also the main gathering place for marketing. For many cross-border companies, the main channel of diversion is facebook.

First of all, we should recommend the company's official or personal Facebook account to our customers or prospective customers, using Facebook to establish social connections with customers.Here we share how to use Facebook to guide the site, how to maximize the number of Facebook's accurate active fans, and how to increase the weight of Facebook's accounts.

1. Put Facebook on the site as one of your contacts

At the top of the site or in a prominent position, to guide users to focus, as one way to establish communication channels with customers, customers will click on the site icon to reach your Facebook social platform for further social interaction.

Don't stand on their own point of view to doubt whether the user will pay attention to the end, foreigners in the product is very serious, so he will be through multiple channels to understand your product's various forms of presentation and dynamics.

2. Place your social signature on the message

If edm is your usual marketing method, or your contact with customers is done through email reply, it is recommended to e-mail your social icon, do not look down on this small action, will also increase the customer's attention to your social.

If you're hosting an event in Facbeook at this time, you can just add a link to the event in your message, similar to call to action! For example: Want to receive a gift from us? Like us on Facebook! And then a lot of mass postings.

3. Stream by promoting Facebook offline

This idea is the same as WeChat fuses, when communicating with customers online, you can print a Facebook account on your business card, you can add Facebook friends, or in the market or venue to carry out a dedicated Facebook channel promotion.

4. Take advantage of the time it takes for Facebook to post a feed

We want to see when users typically browse Facebook, and which time of day is the most viewed. You can use facbeook insight to see which posts are viewed mostly at which time.

In addition to the built-in Facebook insight tool, we can also use other tools, such as Hotsuite, Sprout Social and simplemeasured, which can help you view a lot of useful data, such as when the time period is most active, by which keywords to find and so on.

 5. Preset post update time

Now that Facebook has 2 billion active users, you can't imagine what this concept is, so if you want to stay active, we're going to have to preset more dynamic release times in advance.

There are two important points to note when updating dynamics:

1) The use of emoji can increase the number of comments by 30%, the number of posts shared will also increase by 35%, can also increase the number of likes by more than 50%.

2) Pay attention to the question-and-answer interaction, can improve the number of comments.

6. Use Facebook's plug-in to automatically sign in and share

Many websites now use Facebook to automatically log in directly for the user's sign-in experience, and then share links to the site directly through Facebook, which increases the intensity of communication.

7. Use Facebook ads to serve

Facebook ads are the most commonly used way to channel international sites, because there is a huge number of users, then advertising on Facebook is also very important, of course, not as expensive as we think, so difficult, as long as the number of times, naturally professional, but also specifically for Facebook advertising services, such as the success of easy social media marketing services in Facebook promotion has been the main project.

Then plan your ad delivery plan reasonably.

(1) Must be accurate to your expected user base (country, age, gender) If you have tracking using Google Analytics tools, you can match this data in optimizing your Facebook ads, i.e. re-targeting

(2) The image of the advertisement should use some material that can participate (and can arouse participation).

(3) The description part of the advertisement should also include participatory or some simple, easy-to-understand text

8. Plan events through Facebook

Facebook's contest can attract a lot of accurate potential users, and planning a successful event can also bring high levels of engagement to your Facbeook page, which can increase your Facebook quality score.

9. Used pictures and videos to promote scene marketing

Often play Facebook can find pictures and videos of the reach rate is much higher than the simple text arrival rate!

Because this is an era of reading pictures, more intuitive, no one can patiently read the text. Then pictures and videos can increase participation by 200%. It is especially recommended that you use shortened links, such as bitly.com can also be customized, better.

10. Do you want to create or join a group?

We know that Facebook's group has three permissions:Open, closed, private,Different permissions correspond to different functions! Which one to use, here's to share with you:

a) Open group

Anyone can see this group (you can see posts, but you can't post them) and generally set up open groups to build trust, exposure, especially if you want to promote your brand, then you can use this feature.

b) Close group

Anyone in the group can see the message, Close's group generally does not want to be widely public, for example, I only accept the views of the people in the group, want to listen to their attention. Or the group within the company, are not want to be made public, then you can use the close group. At the same time with this function is also able to answer or solve some of the group members' problems.

c) Secret group

Belongs to a completely private group, only the internal talent can communicate, the outside person can not apply, also can not search this group, then you may ask, which one is generally used? Close group will be a little more, of course, this uniform standard, the average person is using open group or close group.

(Follow ID: chenggongyi88)

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