Facebook Custom Ad Audience: Really Deliver accurately.

THE FOLLOWING ARTICLE IS FROM SHOPLINE. , by THE author of SHOPLINE.

SHOPLINE Asia's leading stand-alone station platform, more than 200,000 brand sellers' preferred platform! The first year zero draw, write-free program, integration of multi-payment and logistics services, to help sellers with the lowest budget, build the most functional brand independent station.

Facebook, with its large active user base, has an unshakable position on foreign social platforms, and Facebook ads are its own."Ads for different users' interest behavior and other criteria"The characteristics of the brand to sea essential marketing channels, sellers only need to work out a precise delivery strategy, you can bring huge traffic and orders for the brand.

In recent years, as Facebook's advertising has become more popular among cross-border e-commerce companies, its advertising costs have also been rising, if any.Brand advertising strategy is not set in place, it is easy to cause the "pay to buy lessons" tragedy.。 And how can you avoid cluttered advertising planning and get the best revenue from ad delivery? Small editor here for the seller to organize a Facebook custom ad audience all-round strategy, to help sellers maximize the value of advertising!

What is an ad audience.

Ad audiences are defined in Facebook's ad term interpretation as "the user base that may see your ads" or as target sedits or TAs.

As a form of information dissemination, the key to the effect of advertising is whether it can be.In the right place of time, communicate the message to the right person.。 And the setting of advertising audience will directly affect whether brand advertising can be conveyed to the correct audience, but also to a large extent determines the effectiveness of advertising performance.

Facebook ad audience settings.

By 2020, Facebook has as many as 2.5 billion monthly active users worldwide, and the social media leader also collects details about their age, gender, region, education, interests, behavior, and so on, allowing sellers to create branded ad audiences on different terms when they serve through Facebook.

Customize your ad audience.

Custom ad audience is a more direct and active way of Facebook advertising, in this way, sellers do not need to be limited by unknown audience information, can be based on the existing customer's Facebook account, email address or phone to establish a specific target audience, develop a variety of ad formats, to more accurate target users to serve ads, improve the performance of ads.

Facebook's Custom Ad Audience Credit offers a variety of ways to create:

a. Import ingathets from stand-alone stations.

IN THE CASE OF SHOPLINE STAND-ALONE STATIONS, THE "CUSTOMER MANAGEMENT" FEATURE IN THE SHOPLINE BACKGROUND HELPS SELLERS QUICKLY EXPORT CUSTOMER LISTS.

Step1: Filter the list of customers to be exported, "Customer Management" "Customers", "Add Filters" "Export Customer List"

Step 2: Set the export list bar, "Export customer list" "Select customer profile field" "Export"

Step 3: Download the exported customer report, and when the page says "Exportyour Customer List", simply wait for the export to complete and click "Download" on the right to get the customer list.

Step 4: Upload a list of customers to Facebook.

After a seller has uploaded a list of customers, including emails and phone calls, Facebook can pair users based on their databases and create new custom ad audiences. But it's important to note that Facebook is mainly uploaded.E-mail address, phone number, or list of Facebook accounts.For user pairing, in general, 60% to 80% of the stand-alone customer list can be successfully paired with a Facebook account.

b. Custom ad audience for the site.

A d'e-audience on a site doesn't need to get a target user's email or phone, just embed "Facebook pixels" on a branded site (stand-alone) to create an ad audience list for all people who have visited the branded site (stand-alone site), and facebook pixel tracking can be accurate to the specific and time users are visited.

c. Interactive custom ad audience.

Interactive ad audiences are included as long as people who have interacted with your Facebook account content, whether it's watching your videos, opening your form ads, or any interaction with a full-screen interactive ad, or any interaction on a fan page, and finding a similar audience to them.

:: Settings Guide:

Step 1: Visit your Facebook account and select the "Enterprise Management Platform" "Advertising Manager" "Audience"

Step 2: Click "Create An Audience" "Custom Audience" "Choose an Audience Source"

For sellers with a large customer base, they can choose the source of the "customer list" directly.

If your customer list is in Excel format, you can upload directly "New CSV or TXT Documents" or use Copy and Paste, based on the type of information you already have, paste the information directly up (the list suggests at least 1000 people), and name your ad audience, which can be done in about 30 minutes.

For sellers with a weak customer base, it is more recommended to use a "Facebook" source.

The Interactive Custom Audience feature tracks user interactions up to 365 days forward.

Similar to your ad audience.

Facebook can also build a broader ad audience on its own through users' behaviors and commonalities, such as age, gender, interests, and so on. With this feature, once a custom ad audience has been set up, sellers can use their original custom customer base to find more new users with similar profiles on Facebook, and create a similar ad audience based on the brand's fan page and stand-alone conversion rate, making it easier and more accurate for them to deliver your ad's value while maximizing the value of your ad delivery.

:: Settings Guide:

Step 1: Enter the "Build an Ad Audience" "Ad Audience Like"

Step 2: Set Source, Region, and Audience Size

"Source" can be built based on the custom ad audience you've set up, or you can choose a fan page or a page with a "Facebook pixel";

Save your ad audience.

If you've already had experience with Facebook ad serving, when you want to copy your previously set ad audience to a new ad, it's often difficult to copy because your previous ad audience was set too well.

To reduce the inconvenience this can cause to ad serving, Facebook specifically offers a "Save Your Ads Audience" feature. This feature allows sellers to create one or more conditional ad audiences in Ad Audiences, and then use that ad audience to create new ads. Not only can you save the time to establish the ad audience repeatedly, but also make it more convenient to manage the setting conditions of the ad audience.

:: Settings Guide:

Step 1: Enter "Build an Ad Audience" "Saved Audience"

Step 2: Set "Audience Name", "Custom Audience Criteria" "Create Saved Audiences"

Once a seller has established a custom ad audience, they can apply your saved ad audience directly to the new ad.

Customize your ad audience's top 5 live strategies.

After learning about the setting skills of your custom ad audience, it's more important to put them into the practice of brand marketing. Facebook's Custom Ad Audience is a very powerful tool that can help sellers save a lot of marketing money and build more consistent and effective ad campaigns if they can take advantage of them.

Wake up "sleeping" customers.

To avoid customer churn due to the inavailability of your branded website, sellers can create a customer list through the Custom Audience feature, import all customer information that has bought branded items but has no recent record of purchases, and re-engage them with advertisements for new products. In addition, adding a brand name to an ad's image or title makes it easier to deepen consumers' impression and trust in the brand.

EDM Best Partner.

As we all know, EDM opening rates tend to be less than 100%, because even if you've subscribed to brand dynamics, there are still a lot of users who don't click on the brand messages, but that doesn't mean they don't like your product or service.

When you have important news to announce to all your customers, you just import user information that isn't open in your email subscribers, and Facebook's Custom Ad Audience feature helps you run a News Feed-style ad instead of EDM.

Pinpoint new groups of customers.

With Facebook's Custom Ad Audience feature, sellers don't need to take the time to study the age, region, interests, etc. of new customers, and everything can be found by Facebook! The most important thing in targeting similar new audiences is not the size of the audience, but the degree to which these new groups are similar to existing customers, and the more accurate the similarity, the more accurate they are. And when you're ready for a new lookalike audience, you can target these new audiences for ads.

Drainage, suction powder two-pronged.

Custom Audiences is the least expensive way to suck powder, and by customizing your ad audience, you can make all your list of customers a fan of the page. However, it is important to note that when running ads, in addition to using custom advertising audiences, but also remember to exclude the original fans of the brand page, to avoid spending money.

Tailor marketing content to your regular customers.

In general, it is easier to sell goods to older customers who have bought branded products than to sell them to new consumers, who are no strangers to your brand and merchandise. And through the custom ad audience function, you can according to the type of goods customers buy for them to develop a more appropriate advertising content.

Summary:

For.Sellers who already have certain customer profiles can import lists through custom advertising audiences.to add new items or specific items of interest to customers.And for.Sellers with fewer existing customers who want to tap into a new customer base can combine similar ad audience features.Expand your target audience to achieve more powerful ad performance.。 Custom ad audience has a variety of combination strategy, sellers can first try the above 5 suggested strategies, through more accurate ad delivery to improve the effectiveness of Facebook ads, with the accumulation of ad delivery experience to unlock more delivery strategies!

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Facebook Custom Ad Audience: Really Deliver accurately.

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