It's easy for marketers and businesses to run ads on Facebook. Facebook has 2.7 billion monthly active users, so you can reach any type of audience you want.

But if you want better results, you need a Facebook ad delivery strategy to get more leads.

Without a goal, it is difficult to determine whether an advertising strategy is effective. What's more, you won't be able to update and improve your policies.

Most people who run ads on Facebook want to:

Now, it's not enough to choose one of these goals, your goals need to be as clear as possible. Your goals should be specific, assessable, pursuible, practical, and time-bound.

Once you've defined your goals, you can start creating ads that achieve them: copy, picture, behavior call, and so on.

No matter how good the information you provide, you can't get everyone interested, and showing ads to people you're not interested in is a waste of your advertising budget.

To ensure that your ads turn your audience into customers as much as possible, you need to create a document with the details of your ideal customer. The buyer's portrait should contain detailed information about the ideal audience, for example.

Buyer's portrait should contain as much detail as possible because it affects your ad copy, title, creative, and targeting options.

You can also use Facebook Audience Insights to gather more information about your target audience. If you're promoting different types of products, you can also create more buyer portraits.

Once you have these details, you should use Facebook's targeting optionsoso so that you can reach people who are more interested in the information you provide.

If you want to set budget limits, there are two ways to set up an ad budget:

Daily budget,Total advertising budget.

You can also set a timeline for the start and end of your ads, which ensures that your budget won't overspend.

If your budget is low, you should use a daily budget because it gives you more control over your ad spending, and the total budget for using ads may burn down quickly.

If you want to allocate your budget more efficiently, you can enable budget optimization. Facebook allocates your money to better-performing ads so you can get better ad results.

When setting a budget, you need to take your goals into account, but to achieve them, you can't help but experiment and optimize. For ads that work well, you can add a budget while stopping underperforming ads, and so on. 

Promotional posts can be useful if you want to increase the reach of specific information, such as when you've just launched a new product or a new feature, and want to promote it.

You can promote your post to the right audience to make sure people understand your updates. For better results, you should promote posts that already have a high level of natural engagement, which can help you reach more people and improve your effectiveness.

One of the benefits of promoting posts is that it's easier and faster to set up than traditional ads. All you have to do is find out what you're promoting and select Boost Post, as shown in the screenshot above.

In most cases, people just visit your site and leave, and don't do what you expect. In fact, 98% of first-time visitors left the site without conversion.

However, Facebook remarketing ads can bring these visitors back and drive conversions. Also, you can target users based on their behavior on the site.

For example, you want to know if the user has visited the product specifications page, or if they have abandoned the shopping cart. Facebook offers a number of options for remarketing ads to track users.

To do this, you need to install Facebook pixel on your site to track the behavior of Facebook users. 

Directing Facebook users to your landing page can be challenging before you get a potential customer. Some users may enjoy buying on Facebook so much that they are reluctant to quit. With Facebook lead ads, you can get potential customers directly on Facebook.

Users can submit detailed details that are pre-filled in their Facebook accounts, which makes it easier to get potential customers.

To use this option, you'll need to select Lead Generation as the goal your ad campaign will achieve.

Once you've completed the ad and lead form design process, you can gather the information you need from potential customers. You can choose to download the CSV file for details from your Facebook page.

When you post an ad, you may find that your ad performance has improved. But over time, you may also notice that the effect slowly begins to decline.

Showing users too many ads can lead to ad fatigue, while users are less responsive to ads. Users may be disgusted with your brand and leave negative feedback, which is the opposite of what you're trying to achieve.

Therefore, it's appropriate to show Facebook users about 1 to 3 ads, which helps you maintain a high relevance score.

For example, studies have found that as ad browsing increases, click-through rates (CFRs) decrease and cost-per-click (CPC) increases.

Facebook will show ads to the right people to avoid this. If your goal is to reach different people on a daily level, you can put a cap on the number of ad pushes.

Facebook says this is not for all situations and recommends that you consider the frequency of ad pushes based on the following factors:

You should experiment with your ads from time to time to get better results. 

If you want better results, you need to test A/B. You should try to make changes to your ad elements and see how they affect conversion rates.

The Facebook ad elements you need to test include:

Test only one element at a time and let the test run for a period of time. This will result in changes that you make.

When testing, you should use ad variations in different ads so that you can decide when your ad test will take place as you like. If you test two ads at the same time in one ad set, Facebook will prematurely select the ads that work well and stop running other ads.

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