Everyone loan 8th anniversary TVC: Values are the best advertising brand!
The whole advertisement, all around the "true friend, tell the truth" theme, the life of their own "weird" scene interpretation of the perfect. Renren also fully combined with its own brand characteristics, to the public to pass on the "rational consumption, rational lending" brand concept, so that the brand has become more temperature and humanization.
And what are the benefits?
1, good word-of-mouth effect
Consumers won't do that"Think for yourself"brand with malice,Such advertising is generally "soft", can use the easiest way to psychologically break people's brand defense line, and then close the distance between consumers, which brands to shape good brand value is also a great help, through the accumulation of good reputation, quickly get more consumer recognition and support.
Life experience tells us that the "duck-filling" can not meet people's psychological needs, can only arouse the user's antipathy, and this kind of advertising from the user can meet the user's multi-level requirements, so that users have more independent choice rights, enhance the brand in the user's mind image.
2, the role of brand values
This way of advertising to spread brand values, can let users invisibly accept the brand's cultural communication, and brand to establish a long-term link effect, which is its difference with commercial advertising the greatest advantage.
Today's society has so many brands that it's not likely that the public will remember every brand, so what brands have to do is help their audiences achieve themselves, not the self-branding of the brand era. In other words, the brand has moved from the era of mass publicity to the era of being able to influence others in a subtle way, when the dissemination of brand values has played a very important role.
If a brand wants to be recognized by its users, it must have an identity with its values.Today, brands are becoming an open media platform that generates appeal and influence with values.
Once Coca-Cola did an activity, Coca-Cola planning team found that in Dubai there are many working groups from South Asia, in order to earn money to support their families, life is very hard, for them the real happiness is to have a little time and money in the busy time to keep in touch with their families. But it's so expensive to call in Dubai that these workers can't afford to pay for it, so Coca-Cola implanted chips in the cap and made an international coke booth where they could hold the cap for a minute.Coca-Cola has made its core brand philosophy very well communicated and expressed through this public welfare project, and it has also had a very good spontaneous communication effect on social networks.With the telephone booth as the idea, the success of the brand reputation throughout the world.
So, doBrand marketing must go deep into the spiritual level,No matter how the form of content changes, the spiritual level of things can never change.So in today's changing era, do brand marketing must have patience, willValues level of things from the heart to pass out, far more effective than simply advocating products!
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