Dynamic: Easy-to-see advertising image audience search fast, accurate, stable
However, while mobile traffic is exploding, marketing channels are choosing to become advertising companies/ Advertiser's problem. In July 2016, there were 145 APPS with more than 10 million users and 271 apps with more than 5 million users, according to EasyView. Mobile information dissemination fragmentation, so that marketing plans need to rely on more in-depth data analysis, user access to information, media scene fragmentation intensified, making mobile marketing more difficult. How to achieve accurate delivery and effective reach in a large number of APPS? Has become the core problem of mobile marketing, media selection difficulties, poor data accuracy, audience focus is not ideal, limited delivery effect, etc. are the current mobile marketing market highlights.
For the current mobile marketing market problems and advertising companies/ Advertiser's confusion, Analysys launched a mobile audience real-time analysis platform - advertising image, for the marketing industry pain points, three-step easy to do pre-investment analysis.
In terms of data acquisition, advertising image panoramic multi-dimensional data acquisition system to ensure the accuracy of data, in terms of technology processing, advertising image through the leading big data machine learning algorithm, from the behavior to infer the user's demographic attributes, real-time analysis, flexible and efficient, in behavior analysis, advertising image has a strong label system, based on the view16 years of analyst experience and algorithm model, professional depth, authority and objectivity.
"Ad Image" provides a clear picture of what your ad audience's usage habits are on the mobile side and what demographics are behind them. Through data analysis, you can use user tagging, tagging can later show the audience portrait through the ad image to the advertising ad company / advertiser.
Compared with traditional market research, Easy View independent research and developmentSDK technology, through the user behavior monitoring of big data, discard similar products using historical research samples of data statistics, screening of the population label for real-time calculation of big data, in order to ensure the accuracy and integrity of the data at the same time, calculated the target audience's basic data, attribute distribution, device distribution, behavior preference distribution, to help more accurately define the target audience's application scenario, thus ensuring more accurate trend analysis, and delivery forecast.
Currently, mobile is attractedAbout 70% of your ad spend, which requires knowing which APP has the most ad audience and the highest penetration. Based on the user's behavior characteristics, Easy View seeks an accurate audience for the advertising and media industries, and develops a plan for running ads or news to maximize the value of advertising.
Big data real-time computing power of advertising images is very prominent, online real-time analysis (OLAP) computing power is second to none in the country, and users can respond to Ad hoc Query in seconds. Because many customers very much hope to query the statistical results of big data in real time, you can customize the query user behavior data, but real-time query 1 billion users of tens of billions of behavior data is very difficult, for this reason, advertising like the use of multi-stage query submission mode, offline estimation combined with real-time computing to meet customer needs.
Zhu Jiang, general manager of Easy View Products, said:"Advertising image" is an easy-to-view big data products, traditional Internet monitoring products are generally statistical, sampling methods to obtain data, this sample pool way to collect a relatively small amount of data. Analysys products are analyzed with a large amount of data, so the accuracy of the conclusions is higher. By the end of the second quarter of this year, Analysys had more than 1 billion mobile devices and 200 million monthly active users, providing a strong guarantee for analytical accuracy and holisticity.
Processing billions of levels of data efficiently and quickly tests a company's technical capabilities. In China, monthly activity has reached200 million APP will not exceed 10, the daily amount of data received by the Easy View database and the activity of the top 5 APP size is similar, which provides a high demand for data access and processing capacity, so Easy View data processing power is very powerful. Easy View uses the industry's first hybrid cloud architecture, processing more than 10 billion data per day (one behavior per user on the mobile side is a record). Analysys analysts have deep experience and superior analytical ability in the analysis of Internet industry data, and have constructed many unique data analysis models, which are highly competitive in the market.
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