Dry goods . . How cross-border e-commerce does Facebook marketing
As the world's largest social networking service, Facebook's unique advantages are increasingly popular with cross-border e-commerce sellers, so what is Facebook's own advantages? How do you create links through the Facebook platform to attract customers to give sellers an advantage in resources? Small editor today will bring you a quick sale of the university Wu Wei teacher on "cross-border e-commerce how to do Facebook marketing" exclusive explanation, quickly with the small editor to see it!
Today's course sharing is divided into three main parts:
First, Facebook's settings and apps
1、Facebook profile page settings
Step 1: Sign up for an account
Sign in to www.facebook.com and apply for a free account (you can choose to use the Chinese page)
Step 2: Edit your profile
Click on the Profile link at the top left of the page, and then click Edit under the Info tab.
Step 3: Join the network
Click on the Settings link at the top right of the page, and then select Account Settings and Networks in order.
Step 4: Contact a friend
First, click on the Friends link at the top left of the page and select FindFriends. You can then import your contact list or add it one by one. Once you've found a friend, click Add as a Friend and a confirmation letter will be sent to your friend, and once your friend confirms your request, you'll officially become a friend on Facebook and you'll be able to start sharing information.
Step 5: Information sharing
Facebook provides a broad platform for people to share information, open your Facebook profile or your profile page, and then enter what you want to share with your friends in a small box above the page. What you enter is immediately posted to the Wall tab on your personal page and appears as NewsFeed on your friends page.
Step 6: Use the application
After all of these steps, you're sure you're already using Facebook and its various programs, including Albums, Events, Movies, and more. Click Applications at the top left of the bottom bar of your personal page, and then select an item you're interested in to start interacting with your friends.
Facebook provides users with varying degrees of privacy, whether it's a personal or corporate account, and you can set up every part of your content. This protects your personal data when you manage your business account.
2, Facebook's app
First, make full use of personal information
Second, in the graffiti wall and photo clip placed a variety of official website pictures and information
Third, build your own network
Fourth, keep Facebook's various messages, including blog post updates, constantly up to date
Fifth, active, more to participate in other people's blog sharing, more to participate in all kinds of circles
Sixth, arrange your profile
Seventh, determine which apps you need and pick what you do best and need most on the home page
Eighth, use Facebook's advertising alliance
Ninth, build your own circle
Second, Facebook's marketing promotion
1, Facebook marketing promotion of the 5 sectors
1)Facebook's official professional operations
Official professional operations are generally just some of the day's events, as well as related events. You can do business on a community-based basis, but you can't run a community on a business-based basis. Official if the operation of professional, not every day to send too many advertising posts, a day at most one with the official website related post, to avoid users unsubscribe.
There are many sources of fan base: external purchases, regular brushing, co-staring
3) Other payments such as Facebook's advertising platform
3)The official FB affiliate page operates
Take care of the operation of the affiliate page, increase fan activity, interact with fans regularly, and give small gifts. Daily or regular occasionally post a website-related ads, so that users are not disgusted, merchants can also get the necessary results, remember to kill chickens to take eggs.
4)Facebook's large quotations;
Example sharing: You can search for "FASHION" on Facebook to pick out the big ones associated with the target group. Click in to analyze the content of the post, the number of fans, interest in the group, forwarding rate, activity, active time and so on.For some good quality, we choose to contact each other. After payment, it is recommended not to invest too much POST in a single account at once, it is recommended to measure the total amount of goods per day, generally control 2 post.
Links to ads are encrypted with goo.gl short URLs, ad numbers are tagged, and then data analysis, traffic per post and forwarding rate, controls traffic costs. And so on, looking for more pages of better quality.
2, how to do a good job of Facebook's marketing promotion
1)Facebook's public pages and followers
Page: Is the page administrator to post messages, pictures, links, videos, but also to promote sales, customer relationship maintenance and expansion of the main place.
Fans: By clicking the Like button on the Page, a Facebook user who voluntarily subscribes to a message from that Page, also known as a subscribe to the Page.
2)Facebook Page Building Ideas
Facebook Page to develop apps to encourage fans to share content, and can clearly tell them the benefits of being a fan, so that fans like the Home page can add fun through game videos and so on, but also in online shopping to incorporate certain social elements, and give fans a certain discount, but also can invite fans to participate in product design, voting.
3, Facebook marketing success law
1) Promote customer participation
2) Use the influence of storytelling
3) Find a topic that resonates with people
4) Linked to Offline
Third, improve Facebook marketing effectiveness methods
1, to the world's top 500 enterprises to learn how to cultivate page
2, do not post during peak hours
3. Share original photos that can make behind-the-scenes stories about you and your team
4, to ask questions as a paper, trigger interaction
5, send those pictures can explain everything post, do not use text explanation.
Facebook should share some pictures that don't require a text explanation (see below):
Today the sharing brought by the editor-in-chief is over here, I hope that marketing about Facebook can help you dig more gold out of it!
(Editing by Ewan Shujun)
Source: Essien Original
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