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In the face of increasing competition, cross-border e-commerce companies are beginning to seek other ways to channel the flow. As the world's largest social platform, Facebook has a strong user volume, no doubt become the first choice, so how to use Facebook for marketing promotion? Do you have any of these thoughts?

According to Facebook's January 30 earnings report, Facebook's global average monthly activity (MAU) in the fourth quarter of 2018 was 23.20Of the 242 million users in North America and 381 million in Europe, Facebook users visit the site or app an average of eight times a day, and users spend an average of 35 minutes a day on Facebook. And 44 percent of 57 percent of consumers said Facebook was the most influential.Facebook's user stickiness and user volume can be the best platform for marketing.

Facebook's marketing goals：1.Help businesses quickly build brand awareness 2. SocializeDirectly promote sales opportunities 3. HelpCultivate customer loyalty.

First of all, IOur existing customers are our fans and need to be activated and maintained with our heart。 The second is to think about what kind of fans existing brands and products need to give themBuild a platform for communicationlet them interact and serve them. Third, activate these fans when planning an eventFans help brands spreadand turn the weak and strong relationships around them into new fans.

First of all, do a good job of planning, no planning not marketing. Before doing the activity to do from beginning to end to do a closed loop, all the links to think clearly, such as in the endWhat fans need to be guided to do through this event。 Other than that.Activity rules must be easy to understand and easy to disseminate。

      When planning Facebook content, you need to make sure that only 20% of the content is "hard selling" of advertising, and the remaining 80% should be fun, valuable or other non-marketing content that combines current events.The role of 80% non-marketing content is to attract users to become your potential customers, and for the other 20% of marketing content cover, marketing information too much easy to cause fan antipathy, not conducive to late account maintenance.

Excerans from some sections of the article are taken from the network