Don't pick up commercial ads, but annually into 40 million, decryption of how Li Zixuan became YouTube super net red?
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Don't pick up commercials, but it's 40 million a year
How hot is Li Zixuan abroad?
Let's start with a set of data:At the end of April, YouTube had 10 million followers and 1.35 billion views, with a total viewing time of about 91.85 million hours and 108 videos.
You know, CNN, the living fossil on The YouTube platform, currently has about 8 million followers. Mr. Li didn't join YouTube until 2018, but in just three years he's done the anti-super for the elder.
And at present, CNN's daily broadcast volume can only reach the level of 100,000, 200,000, what about Li Zixuan? Known as the burst production machine, each update, less million, more than ten million, hanging CNN is not suspense at all.
Therefore, Li Zixuan's influence abroad is already comparable to a cultural media organization!
In fact, for most of the network red, if reached such a height as Li Zixuan, their first thought must be to receive commercial advertising, so as to make a big profit. But Li Zixuan is not the same, after the burst of red, still only focus on the output of their own content, commercial advertising closed, hard is to live into the industry a clear stream.
Maybe someone will say to her: money does not earn, is not silly.
It is true that in most people's fixed thinking, a mature network red, will inevitably go to commercial advertising to rely on.
But the leech is different.
One is because she's really thinking about it for every fan.Imagine if the whole video content is hard and wide, do you still have the desire to watch it? Li Zixuan is naturally deeply aware of this reason.
So much so that some fans showed that he would jump over other platform ads, but he would read the ads because he had to let her make the money.
In this explanation, this kind of platform ads are pay-per-click traffic, by the seller and the platform side cooperation, so random distribution, and Li Zixuan personal nature of advertising is not directly related.
The second is that Li Zixuan is not bad money.According to the data, by virtue of the advertising alliance's revenue alone, Li Zixuan's monthly income can reach between 2.8 million and 5.64 million, it can be said that the annual appropriate annual income of 40 million!
There is no doubt that today's Li Zixuan, whether at home or abroad, is a veritable super big net red.
Why can only lizizi become super net red?
In recent years, many internet red bloggers have adopted a "wide spread network" mode of operation.
But the question is, why do these bloggers, such as Li Zixuan and Grandpa Amu, catch fire, and most of them are basically disease-free?
First of all, the most important thing for Li Zixuan is to choose the right language common to the world - food.
By the end of 2019, YouTube's monthly live has reached 2 billion, but YouTube's real Chinese users are about 100 million. Fewer people have a domestic background and understand Chinese pop culture. Even if you have English subtitles, foreign users can't understand what you're saying, so basically there's no communication power.
And Li Zixuan, that's very different. As the saying goes: food has no borders. Just as you like Japanese sushi, Korean kimchi, Italian pizza, and Russian caviar, people all over the world love our traditional Chinese cuisine, and Lee is such a food spreader. Coupled with his unique video style, it's more refined than others, and naturally more capable of attracting fans' attention.
Secondly, the use of high walls, wide grain, slowly called Wang's strategy, now the brand value is very high.
How do you think the brand value of Li Zixuan came about? This is the benefits of others long-term polishing of video content, so that their account fans are very sticky, naturally, the business value of the benefits are reflected.
For example, now in Tmall's flagship store, a single chili sauce, turnover reached 3 million, if you count the explosion of other stores, it is not 3 million this small number. And that's the value that Mr. Li's personal brand brings.
In addition, on YouTube abroad, according to the platform's estimated advertising value, Li Zixuan single video cooperation costs have reached 670,000. This is also the return of Li Zixuan's long-term adherence to high-quality brands.
Finally, Li Zixuan chose the right platform.
YouTube today is undoubtedly the darling of many advertisers. Like Amazon sellers in China, most people choose to run ads on YouTube, which has 3.5 billion video users. That is to say, even if Li Zixuan does not pick up personal commercial ads, by virtue of YouTube's platform advertising share, you can also earn a full pot.
Therefore, whether from the starting point, or the strategic pattern, Li Zixuan can do the current height, is inevitable.
Will there be the next lizi?
Some people will ask: Will there be the next lizi?
What I want to say is: there is only one Li Zixuan, she is irretrievable.
In July, a Vietnamese blogger plagiarized Mr. Lee as a living example. Whether it's composition, background music, dress, even the puppy in front of the camera, has become the object of imitation. However, this did not make her overnight red, on the contrary, ushered in the fans of her behavior endless abuse.
Of course, it's not just the Vietnamese blogger, there are many people who are imitating her on the big platforms, but they're all just eastwards.
The above phenomenon shows that this society is really too impetuous! So much so that many people see the surface of a night of red, there is no imagination of the red back of the need to pay a decade of work.
In the video, you'll feel like a god, doing anything. But do you really think she's a natural god who was born to master everything?
As a child, Li Zixuan, 4 years old father died, 6 years old with grandparents living in the countryside, is in the next 8 years, followed by grandpa, learned to make bamboo, steamer, wood cutting, farming and other agricultural work. It is also the accumulation of these 8 years, so that she can make a big show in today's creation.
For example, now Taobao a sister - Via. As early as 10 years ago, Veya opened her first Taobao store and began to contact e-commerce for the first time. It was only in 2016 that she switched to e-commerce as a girl, and after four years of groping, Fang has achieved what it is today.
Can you say that they all be famous overnight?
So, any success is not accidental, but prepared. If you are greedy, eager to success, in the end the reality will eventually give you a hard blow!
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