Day40 Truth: Procter and Gamble honors production and the use of celebrities for advertising, both of which use advertising strategies that change the audience's attitude towards the product (see poster at the end of the article for the full title)
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"Public welfare - true problem framework training requirements"
For detailed questions, please look at the poster at the end of the text; Handwritten on A4 paper, one finished;
Write the idea of solving the problem, paragraph structure, take good subheading;
The number of words and the total number of words in each part should be marked out;
The roll surface is neat, don't change it;
Write with 0.5 pen, write with 0.5 pen;
Write a photo or scan the backstage of the public number;
Write before 21:00 every day, in 30 minutes;
"Warm Reminder 1"
The framework of the questions you have answered is very important.Everyone in the persistence at the same time need to practice their own topics to re-plate ha. The direction of the complex disk is:
Read the question. What question-review tips do you learn?
Frame construction. Learned how to arrange the subject of the discourse?
To be subheaded. Have you learned to draw up a subheading with a distinct point of view?
"Warm Reminder 2"
The title of each training session is sometimes too long and the title has a word limit, so the title shown in the title of the tweet is incomplete.The title is based on the poster. Can also add sister WeChat 18859208476, pull you into the public welfare group, every day at seven o'clock will be in advance to send posters in the group.The poster is placed at the end of the review of the daily tweet, which is the second half of the article.
Yesterday's Review: The 39th / 50th day of the real frame training
Second, yesterday's error warning
This time the title belongsXiamen University characteristics, advertising five-word tips by Xiamen Da Huang teacher out.This question type has always been this test: choose a certain aspect of advertising five-word tips (the examination room five-word tips content will give you), let you explain it. This question type is not difficult, as long as the first explanation and then add case evidence can be. Yesterday's topic is the simplest that has been practiced so far. No.Over, yesterday's frameThere are also two problems on the centralized subheading ha.
Question 1 👇The first sentence is also parted in the framework, as a subheading, and then interpreted.On the whole, look at these four five-word tips, you will find that the first sentence is the sum of the last three sentences. So the first sentence in the cut paragraph to carry over the good, the next 3 sentences and then one analysis.
Question 2 👇The five-word tip is not used as a subheading in the framework, as are about 20 small partners.Some people put the five-word tips in the beginning of the cut paragraph to write out, and then the subheading on another (although and five-word tips have a correspondence, and some get very good), but we test the five-word tips are given to us, so there is no need to write silently. So we need toWhen building the framework, each sentence five-word tips as a subheading, and then in turn to expand the analysis: first use of advertising knowledge for theoretical discussion, and then see if there can be a case or two to support the discussion, such an analysis is very convincing.
Part 1 is 👇 (shoot down later, don't slant)
Part 2 👇
Part 3 👇
Article 4 👇
Article 5 👇
Article 6 👇
Article 7 👇
The proposed title
Question 3 👇Font problem or to emphasize, some students will be because the word is too small I can not see clearly by the sister skipped did not look at their frame.The exam is also handwritten, review is also scanned after the computer review, the writing is not complete, too small, are very bad. Word requirements:
First, the word should not be too small, the size of each word should not have a huge difference;
Second, the word spacing should not be too narrow, at least two words apart, do not connect pen;
Third, line spacing should not be too crowded, at least keep at 0.75 times your word height;
Fourth, the first and last do not top the grid writing, to have a good overall layout;
Third, the better framework
This questionExcellent frameworkThere are the following three: they all have abandoned the first sentence, no forced points, the other point of the subheading is also a five-word tips as the title, and then began the theoretical discussion and case corroboration analysis;
Part 1 👇
Part 2 👇
Part 3 👇
Fourth, the most ideal framework analysis
FirstKeywords 1Five-word tips for advertising】Generally speaking, it is necessary to say who put forward this five-word tip;
SecondKeywords 2Advertising endorsements- To evaluate the overall first advertising endorsement five-word tips said what, highlight what the focus;
ThirdKeywords 3【Definitions and meanings】——What is the theoretical explanation and case support;
Fourth20 points of practical paper topics, the key to this question is theoretical interpretation and case evidence, 800-1000 words.
Cut into paragraph:Five-word tips by who put forward the five-word tips is what is the advertising endorsement , its universality and double-edgedness with a pass , the overall evaluation of this advertising endorsement five-word tips , transition to its analysis;200 words.
The main body of the discussion:Five-word tips for the next three sentencesTo interpret: theoretical interpretation and case support;200 words per point,It's 600 words.
The characters are connected, and the personality is two different;
Men and women into wings, baby charm;
Well-known trustworthy, dignified temperament;
Summary paragraph:Summarize the things that advertising endorsement should pay attention to, and play the biggest role of advertising endorsement.50 words.This question has a total of about 850 words.
Look at the score to the number of words at a glance: 👇
20 points below the title, the number of words close to the first middle of the interval;
1, handwritten on A4 paper, a finished;
Review of previous framework training
Question 1:Mobile media and public opinion guidance
Question 2:Reasons and measures for news rent-seeking
Question 3:The influence of the Anti-Japanese War on the journalism
Question 4:Shenzhen Yangwu Incident and Media Ethics Ethics
Question 5:College entrance examination covert visits and career requirements, moral ethics, legal knowledge
Title 6: Whether the customs clearance person disappears or not in the context of the new media
Closed on Sundays
Question 7:Whether Weibo is a public space for Habermas
Question 8:Media Normative Theory - The Difference between Chinese and Western Mergers and Monopolies
Question 9:The scope of use of hidden interviews and how to do them well
Question 10: Examples and comments on the transformation of traditional media
Question 11:The change of news professionalism under the development of new media
Question 12:The People's Daily Revision and the Relationship between News Reform and News Tradition
Closed on Sundays
Title 13: Sichuan Government Photo PS and Crisis Management
Question 14:The difference between traditional and current news production methods
Question 15:News Practice - Media is Information
Question 16:The relationship between symbols and international communication
Question 17:Problems and countermeasures for shaping the international image
Question 18:Two extreme acts of the public - to enhance the media literacy of users
Closed on Sundays
Question 19:Problems and countermeasures of international communication capacity
Question 20:An understanding of telling a good Chinese story and spreading a good Chinese voice
Question 21:Analysis of the communication mode and elements of public service advertisement
Question 22:Analysis of a reality TV show using the principles of communication
Question 23:How to shape the domestic image and international image
Question 24:Analysis of the reasons for the "rumours are swirly and the facts are lame"
Closed on Sundays
Question 25:WeChat group discussions and face-to-face discussions about the differences in graduation travel
Question 26:Intensive reporting of the overbearing incident - the blowout of the overbearing event?
Question 27:The similarity of opinion leaders in the age of tradition and new media
Question 28:The applicability and limitation of agenda setting function in the new media age
Question 29:The discussion of communication is power
Question 30:Discussing culture is the soul of advertising creativity
Closed on Sundays
Question 31:This paper discusses the role and influence of big data on advertising communication
Question 32:Challenges and opportunities for advertising and PR communication strategies in the age of social media
Question 33: The advantages of the two brands and the benefits to brand development
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