Consumer sharing is the best advertisement
1. Consumer sharing is the best advertisement
Driven by the sharing economy, the company's largest marketing resource is not advertising in any one media, but the power of sharing with every consumer.
Harvard Business Review
2. Ali mother opens a new future of digital marketing, releases "Ali mother buying intention index"
On September 17, Ali's mother held the first M Marketing Summit in Hangzhou with the theme "Opening a New Future in Digital Marketing". The conference unveiled a secret project, "Alimama Purchase Intent Index", that is, through Ali's mother's unique data and technical capabilities, the consumer purchase intention of this indicator fully digitized, measuring the impact of each brand marketing launch on consumer purchasing decisions, brand marketing on the rational brain, truly "consumer-centric new marketing."
3. Alipay's small program announced its contact with Sina Weibo
Alipay's small program recently announced that it and Sina Weibo in the scene, products and platform three levels of interoperability. According to reports, based on the two sides unified underlying framework and background, the future, Sina Weibo will use the social relationship chain and content diffusion ability to help Alipay small program merchants better reach the service to users, and Alipay small program will also be Sina Weibo content consumption belt service closed. It is reported that Alipay platform has accumulated more than 1 million small programs, the number of monthly active users exceeded 500 million.
4. IKEA once again test water catering industry launched the first baking workshop
Recently, IKEA opened a bakery in Xuhui, Shanghai, China's first IKEA mall. According to IKEA Home, the bakery has been transformed from a first-floor restaurant and coffee shop to include a variety of desserts and coffees, with support for code-sweeping orders and mobile phone payments. The restaurant industry has provided some new ideas for IKEA's current woes of slugged growth, and bakeries have s come into being. Previously, IKEA plans to open small shops, layout e-commerce channels are included in this column. The bakery is just one of the attempts, and IKEA Homes says it plans to turn restaurants and cafes into multi-purpose venues for relaxation, dining and fun in the future.
5. It is difficult for enterprises to make money alone
For the purpose of making money, a person's life will be very painful.For enterprises, the sole purpose of making money will be to some extent at the expense of product quality, consumer interests and social valuesTherefore, "quality takes precedence over profit, brand takes precedence over speed, social value takes precedence over enterprise value" is the basic requirement for myself and the team. We not only serve individuals and families, but also create value for society and future generations.
Li Jianquan, founder of the Cotton Age
6. Marketing to return to the original heart, so that users see the good
Advertising is about making business information and users match and link more efficiently. Digital marketing should return to the beginning of advertising, so that users see "happiness, beautiful" things.
Pu Yan, Vice President of Sales of Jumbo Engines
7. Service is the new luxury industry
The four keys to traditional retail change are: first, effective technology, second, cooperation, third, creating brand confidence, and fourth, creativity and talent. In the face of the plight of the retail industry, owning a brick-and-mortar store is not a burden, but rather the opposite: it means an opportunity.Enterprises return to the original heart, the service to all the core, the new luxury industry is "service."
Dimas Himelo, former CEO of Inglis, Spain
8. Two key points of content community development:Tools, incentives
First, tools: empower the user.In 2011, Ma cellular co-founders Chen Wei and Lu Gang found that whether Baidu or Google, belong to the city or scenic keywords, the associated recommendations are always "travel strategy" - this is the most urgent needs of travelers. So, after the start of the company operation, Ma cellular quickly began the transformation from community to tool, the formation of PGC content editing team, through manual editing, the UGC content analysis out, gathered into a city travel strategy. In the emerging era of the mobile Internet, this offline downloadable tool has become a new need for many travelers.Second, incentive: positive incentive long tail content production。E-commerce platforms can be materially stimulating, but the content community is different, and positive incentive feedback mechanisms must be established to drive content producers.There are two kinds of spiritual incentive mechanisms for horse cells:Motivate content output- Horse honeycomb through the hierarchy, medals, virtual currency (honey), rudder, city activities and drying tourism assets-like "footprint" to encourage users to publish travel.Motivate high-quality content output- Every day to choose high-quality travel to the top of the home page, the best resource bit only left to the user's high-quality content. This horse honeycomb set up to adhere to the system to date, to the user formed a strong guidance and spiritual motivation.For the 365 users selected each year, there is a corresponding beehead club activities and benefits, highlighting the sense of privilege.
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