"Asa japanese advertising reward"

An old Japanese print advertising award, this old award was founded in 1952 by the Japan Asahi Shina news agency advertising bureau, divided into "general public fund-raising department" and "advertiser participation department", the former is a general public competition, the latter is print advertising as the object, the winning works are selected by representatives from all walks of life. Today Xiaocha will take the next appreciation of last year's award-winning works

(Dry battery)

"Panasonic Evolta NEO"

Nagaoka Huazi

—

With black humor to convey the durability of the product, the user into a skull cleverly point out the product features - no need to change the battery can last a long time - this is a good idea, containing a variety of elements. Even if the flashlight user dies and becomes a skull, the flashlight continues to shine. The picture mood with a bit of Monk's famous masterpiece shouting feeling, black humor.

(Pencil ad for stationery)

「TOMBOW」

Except for Ben 

—

It's like a girl, stopping on a pencil, ready to go. With the advertising document "From now on, start here." TOMBOW's brand logo is a dragonfly, both in image and in moral. It conveys the common feelings of young girls and is a nostalgic work. Show the vulnerability and intensity of the pencil.

(Candle 蜡烛)

「kameyama」

 Natsuko Takizawa

—

Take a bath

Meditation

Study

Advertising for young people creates a few scenes of candles in modern life, and the fact that young people use candles. The illustrations are exquisite. It's not like Kameyama in the past, it's like falling into the world of fragrant candles. If you look closely, the room curtains, bathtub tiles and other scenes are a lot of use of product packaging texture, as if the dream. The image of the candle was strongly conveyed.

(Saving medicine and 锭剂)

"Peace of mind"

岛 Aya Shibata, 冈, Hitoshi Honmura

—

Clever use of news events. The announcement of the Japanese New Year's Day has attracted much attention, especially in the moment when the board is about to be officially unveiled, albeit briefly, in the most tense moment. Capture the atmosphere of this moment and extend to the theme of "Heart-Saving Ingots".

(Soap ads)

"Perfumes that won't be banned by school rules"

Takashi Yamagata

—

(The ad also gets a reader's appreciation from the Asa japanese news) is a clever ad that triggers a smell through visual perception.

(TOMBOW stationery.)）

"Dragonfly Pencil"

Northward by reason

—

Mr. 薫 the ad caught people's eye at a glance. The child's little hand was placed on the pencil-drawn piano, imagining the feeling of playing, and the paper was a little wrinkled because of the alteration. "He must want to play the piano."

(Special fraud ads)

"Different places, have you noticed?"

呉 house wins

—

The paper says, "Difference, have you noticed?" The people you see will therefore constantly go up and down to find out the difference between the two signs. In fact, the advertisement is printed with two identical police signs. The sentence in the lower right corner is the point: "The fraud is as clever as this now." Through the interaction with the reader, the advertisement makes people understand the cunning and cleverness of fraud. The use of police badges suggests that units (police) that people trust can also be exploited by criminals.

(MONO Eraser)

"Tracks"

Hashimoto Shuliang

—

The idea of using an eraser to wipe out lines is very creative. Use the speed and strength of the jet rocket to convey the pleasure of wiping with an eraser.

(Fuji Rush Amusement Park)

"Practice in advance."

Miyata 柊 flowers

—

黑 调 white 让I recall怀 the old Osaka 时's, the reason for the distribution plan 须关 I'm not 练习". (I'm 练习呢). He is 广 a pet-like child 孩 the 样 of my image, a 这样 乐 of 孩 association. 这 is a work that is both 鸣 Noh.

(Beverage advertising)

「POCARI SWEAT」

ミウラユウタ

—

The ad uses the romantic custom of a Japanese junior high school student to ask his beloved boy for a second button on his uniform (because it's closest to the heart) to show his love. Without any words, it accurately expresses the so-called "youth". The second button reveals a lot of information. It also conveys the comfort of the product.

(Reading makes people happy)

"My private jet."

Temple Sicher

—

He conveys the luxury and pleasure of reading. In the word "Ben" hides a plane that can take people to the clouds, and the reader is flying on a plane to convey the comfort and freedom of reading.

(NAIGAI Socks Ad)

"You have to wear socks when you sex."

Temple Sicher

—

Cleverly in the bottom line of the ad, it says that the paper claim is based on scientific data. Very persuasive.

(Corporate Advertising)

"Apologies from Netflix"

Jinshan Dahui, Zhongdao Zhihui

—

The big red letter on the work reads: This year's Academy Award winners will not be seen in cinemas. Below: Netflix's original "Rome" won three awards, including the 91st Academy Award for Director. Netflix and its productions were not well known in Japan until recent years, and "Rome" won an Oscar. Ads convey new messages in an easy-to-understand way, similar to newspaper advertisements.

(NAIGAI Socks Ad)

"I'm sorry; I want to wear socks; I can; really. "

Three good flowers

—

On the right of the first picture are two octopuses suspected of obsessive compulsive disorder (they all wear a sock), and one of them angrily says, "What are you doing when you're late?" The octopus on the left replied, "Because I've been hesitant not to know which sock to wear." 」

The second, the frog: "After becoming an assem." I want to wear socks, too. 」

Third, the snake: "It feels good to wear only one sock".

Fourth, the cat in socks: "Put on socks, the meatballs become soft." Cat without socks: "True fake!? The ad conveys not only the look of the socks, but also the warmth, comfort and fun. It's a thoughtful message.

(TOMBOW stationery)

"Pencil"

Fishing bottle ang right, asakusa flower pity

—

This ad uses the form of Internet search keywords to guide out that what you're looking for is a pencil. The point is that the keywords used in the advertisement are very good, including: note utensils and simplicity, pressing points and recommendations, pudding and no chopsticks, confessions, smooth progress, invention of the king, etc. , point out the advantages of the product and a variety of small uses.

(Japan Central Horse Racing Association)

"Tell inexperienced people how to enjoy horse racing"

Kazuho Harada

—

There are 24 races in total, with different themes. The ad borrows the shape of a paper clip to depict the shape of the track for each race.

(NAIGAI Socks Advertising)

"My hair really doesn't want to use socks."

Light 岛 greens

—

With the illustration of the advertising text reads: "My hair really don't want to use socks" as if to say, this material is good enough for sheep also want to keep their own use!

(Maru Mei House Food Industry )

"Three-color pack"

Ayaka Wada

—

(Breakfast: rice, fish, jade burning) looks like a set meal, the eyes will be fixed at a glance, they are basically white rice, but sprinkled on top of the three-in-one rice seasoning. (After sprinkling, it's a rich breakfast order)

"High Island House"

Yuya Nakashima达 Rikiya Nakamura, Dai Hirose

—

Use 4 ads to convey the pleasure of shopping at Tsukjima House. (There's money to buy and what you can't buy; finally decide to send something different; buyers and givers are happy, and that's the real shopping; cherish what you buy here))

(Fuji Rush Amusement Park)

"ScreamIng Department"

The original dish

—

Discovering the cross-section of green peppers is like screaming in general, the creators used this inspiration, using red, yellow and green green peppers to form a picture, poked out two holes when the nostrils, chili seeds are teeth, vivid and interesting.

(Advertisement for the new book of Guangwen Society)

"Next generation"

Water male too

—

There is a saying that when the year number was changed from "Dazheng" to "Showa", it was later replaced by "Showa" because the original name "light text" was exposed. Therefore, the next year's number of "Showa", "light text" may be alternate. The ad boldly predicts the New Year's day before "Order and" are released.

Source: Perceptible

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