Exclusive editing of Marketing Case Picks (ID:m-cases).

Source: Pineapple Soda (ID: boluoqs)

3:30 p.m

Enter today's afternoon tea time

Two days ago 315 party exposed the unprinted good products will be Japan's nuclear-contaminated areas of food sold to China, interestingly, many netizens have taken the initiative to open the "help MUJI whitewash" model:

OK, let's not say what the truth is, m-cases believes that unprinted ads are its best PR draft.

Here's a collection of unprinted 2002-2014 ads, including newspapers, posters, magazines, and videos, to see the minimalist aesthetics of unprinted goods:

01 Newspapers/posters

2003/

Newspaper: "The horizon"Mongolia

Theme: Unprinted products on the scale of the earth

Newspaper: "Horizon" Uyone

Theme: Unprinted products on the scale of the earth

Poster: "Horizon"

The way you get along with nature is actually "waiting". Waiting, waiting, unknowingly, we feel the abundance of nature. - Design in Design

2004/

Newspaper: "Home" Africa

Theme: Home without printed products

Mountain region of northern Cameroon, Africa

A small village called Deli

Poster: "Home"

Living space, is the accumulation of daily life after the gradual formation of living space, should be the most natural state.

2005/

Newspaper: "Tea Room" Japan

Theme: Tea room with unprinted products

"Tongren Jai" at tonjai temple in Tzuzhao Temple, Japan

Poster: "Tea Room"

Make the tea room more comfortable, in order to be more quick and happier to calm down and look at themselves. Unprinted products and tea room cross-time space cooperation, showing Japan's unique quaint and quiet beauty.

2006/

Newspaper: "Naturally"

Theme: Naturally

Unprinted white wax wood beds and chairs

Poster: "Natural occurrence"

There may be thousands of ways we see and feel the world, and as long as we can subconsciously apply these perspectives and ways of feeling to our daily lives, it is design. - Design in Design

2007/

Newspaper: "The Topic of Home"

Subject: Home conversation

Poster: "The Conversation at Home"

Removing all the structures, such as beds or walls, and getting everything to zero, from 0 to 9, takes a lot of courage, but as a result, you may find a new and more comfortable world as well as a new self.

2008/

Newspaper: "A more intimate existence"

Theme: A more intimate presence

Poster: "The Conversation at Home"

Because in the fierce competition, because people are loved, so should be more careful and intimate.

2009/

Newspaper: "Like Water"

Theme: Like water

Poster: "Like Water"

Good as water, water conservancy everything is indisputable. Unprinted good products are willing to be like water in general, long and long, long and long with customers around.

2010/

Newspaper: "Return to Origin and Think about the Future"

Theme: Return to the origin and think about the future

Nothing, all the complicated, messy, colorful things,Come down to a point of origin and re-examine it. - The original research

2012/

Poster: "Warm Man"

Theme: Warm world

Unprinted products respect the natural and production methods of the origin of the material, using uncolored alpaca hair to make products, although a limited number, but retain the most primitive form of alpaca hair.

2014/

Poster: "Natural, of course, unprinted"

Theme: Natural, of course, unprinted

"Naturally, of course, there is no print." Personally, I think this is the most reflected in the philosophy of the brand of unprinted good products.

02 Magazine

2002-2003

2004-2005

2006/

2007/

2008/

03 Video

2004/

Nature

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播放

2014/

Nature, of course, no print.

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播放

For unprinted products and its advertising, perhaps many people's first reaction is three words: sexual cold!In fact, this has a lot to do with the background of its birth.

In 1980, Japan suffered a severe energy crisis, consumers want to be able to buy good quality goods at the best prices, so Japan began to popular "brandless" concept, that is, no trademark.

Unprinted good products were born in this context.At the beginning of the venture, the founder put forward the brand concept of "simple and even living on luxury".

It's not so much a brand as an unprinted product, it's a life-like attitude from the start: simple, natural, textured.

Original article reprinted, please reply to "reprint" in the background to view the format.

Unauthorized, private reprints are all considered plagiarism.