Facebook, as a social giant, especially in the social world of foreigners, has a very strong stickiness in user habits.In addition to being a chat software, Facebook can also send status, videos, images and it has more marketing value。 For many foreign trade companies, Facebook is a very important channel of diversion, so it becomesThe main marketing channels of foreign trade enterprises。

But be warned that if you're planning to do a marketing campaign on Facebook, you first have to let your customers know you already have an account on Facebook.

Well, the nonsense doesn't say we go straight to Facebook marketing strategy!

Do foreign trade, will have their own official website, if you do not have a website, then this move is meaningless.The first thing you need to do is put all your social channels in the most prominent position on your site。The goal is to tell customers that you already have your own account on these social media accounts, so you can interact directly with you on your social account by clicking on the relevant link.

According to China's way of thinking, feel that this usage rate is very low, in fact, otherwise, foreigners' ideas and we are not the same, many Chinese will not pay attention to"About us"But foreigners are different, and they love to see it.

If most of your customers areContact by mailCommunication, then the editor suggests you inSet your social icon in the messageIf you're hosting an event on Facebook, you'll also add a link to the event in your email.

Since it's an event, you need itSend this message to all your customers for promotion, it's also worth noting that the message is sent at the best timeSent Monday through Wednesday morning, which will result in higher click-through rates。

Many users have their own Facebook accounts, but that's itThere are too few fansI don't know how to increase the number of fans, this is actually a lot of publicity.

1

Put a short Facebook connection on your business card to increase exposure

2

Put it on a wrapped gift

3

Put it on the product book and so on

A lot of people post on Facebook, the purpose is to let more people see, then because of the time difference problem, so we have to go through the test, to see that time period release will be better. Or you can take advantage of itfacbeook insight viewThis tool can help you see what day of the week, when, and what keywords are better published.

Facebook has 1 billion active users every day, generating a lot of content every day, and you think that if your post goes out and goes back to nothing, it's bound to be drowned out in a lot of dynamics, so that's all you need to doPreset posts, so timely updates。

Many websites can now log in directly from Facebook.The product details are also placed with a like or share buttonThese are plug-ins provided by facbeook. These plug-ins are conducive to users to quickly shop, or directly share your products to other social platforms, if you do not know, I say, for example, the domestic website 100% will add WeChat, Weibo and other social software on the right side of the site, the purpose is this is conducive to promotion.

When it comes to advertising, a lot of people's first feeling is to spend money, but also to spend money, in factAds on Facebook are not as expensive as you thinkAnd advertising on Facebook can have a direct impact on your followers and business performance. But I'd like to mention that when you advertise, you have to be clear about your goals, so you have to do the following:

1

Ads must be accurate to your target audience

2

Ads are imaged with attractive content

3

The description of the advertisement should also have participatory, easy-to-understand content

Facebook's current ads fall into several categories:

• Facebook Page Engagement

  Increase the number of likes, shares, comments, video presentations, and image arrivals for posts

• Facebook Page Likes

  Increase your Facebook followers

• Clicks to Website

  Introduce people of interest on Facebook to your site

• Website Conversions

  Set up some special callto action buttons on Facebook, and you'll first get tracking pixels on Facebook to measure your performance

• App Installs

  The app is installed on your phone

• App Engagement

  Call on people to be more engaged in the app

• Event Responses

  It's just advertising an event

On FacebookHosting an event can attract a lot of user attention and participation, which increases your page quality score.

The use of tags is now a feature that most social media now has, and the use of these tags not only directly targets people,And some special labels, but also can do viral marketing, for example, now more hot "skin shrimp" terrier, in fact, is a label, many people are using.

Do foreign trade, don't think that doing a good job of Facebook marketing on it, in fact, marketing is complementary. We're going to combine Facebook with other platforms, like the one above and the mail, so it's okayAnd LinkedIn, YouTube。

No matter what social media,Pictures and videos are much more effective than mere text.According to the data, using pictures can increase participation by 120%, and you can also use shortened links.

Well, about Facebook's eleven marketing methods, small editors have said, if there is still unclear can add small editor WeChat to join SNS social media answer group!

SourceState reading The copyright of the article belongs to the original author,If the content of the work, copyright and other issues, please contact us to delete!

The Social Media Course is online

Six major overseas social media

From account registration to customer development skills and content management

Enterprise account number and data analysis, increase exposure method

Advertising and other content, sweep the code can be free audition

●Foreign Trade Travel Alert - South Korea, Russia, Nigeria, Kenya, Ukraine, Somalia

●Seport! New rules! Impact customs clearance! Be careful of these countries lately!

●Foreign trade elite commonly used 7 black science and technology tools, collection!

●Must-see! Foreign trade goddess ten years of actual combat, summarized 25 gold experience