Big-name learning . . Instagram Image and Ad Size Guide 2020
Strong social media displays are critical to your product, brand or personal image. From Facebook, Instagram, Twitter, Pinterest and even YouTube, each platform has a different picture size selection, which means that each user needs to create a different size, zoom out or stretch the same image on a different platform.So how to optimize your Instagram image today!
1. Profile lmage
Keep in mind that the selected photos will be cropped into a circular image and displayed, so your choice company LOGO is the best choice, without having to use the avatars of various products as avatars. Select the size of the picture110 x 110Pixel.
2. Thumbnail
The size of the thumbnail is selected in161 x161Resolution. And it needs to be combinedINS Home Operations AttackSlightly.to select a series of actions such as color, composition, etc.
3. Stories
Posting videos through Ins Stories provides faster traffic. The minimum resolution of the ins story is 600x1067, but is recommended1080x1920Resolution, aspect ratio is9:16。The maximum size of the file is4Gb
4. Landscape Photo
Landscape Photo size is1080 x 566Resolution.
5. Squarel
Squarel's video size is1080 x 1080resolution, with a scale of1:1。
6.Portrait Photo
Portrait Photo's picture size is1080 x 1350Resolution.
Next you'll find examples of Instagram ad sizes and sizes, as well as different types of ads.
Instagram ad specs
01. Image ads
Feed: Minimum width: 500 pixels. Minimum aspect ratio: 400x500. Maximum aspect ratio: 191x100.
Stories: Minimum width: 500 pixels. Maximum aspect ratio: 90x160.
02. Rotating advertising
FeedRecommended resolution: 1080x1080 pixels.
Stories:Recommended resolution: 1080x1920 pixels.
03. Video ads
Feed and Stories: Minimum width: 500 pixels. Minimum aspect ratio: 400x500. Maximum aspect ratio: 191x100. Maximum file size: 30MB. Maximum duration: 2 minutes.
Different types of ads
Whether you're using image or video ads on an Instagram feed or Stories, you should follow these rules:Avoid using URLs in captions because they are not clickable on Instagram.Subtitles can be up to 2200 characters.Don't add text or flags at the top and bottom of your ad.If you do this, the content will be overwritten by other advertising elements, such as CTA or profile icons.
Detailed specifications for each ad type
01. Image ads
An image ad consists of an image that promotes your business, brand, or product. Image ads are an effective way to transform social media fans. According to Omnicore, 60 percent said they found a new product on Instagram, and 70 percent of shoppers said they would look for a product on Instagram.
Here are the detailed specifications for Facebook Business:
Feed
File type: jpg or png
Recommended resolution: Upload the highest resolution image that meets the scale requirements.
Minimum width: 500 pixels
Minimum aspect ratio: 400x500
Maximum aspect ratio: 191x100
Aspect ratio tolerance: 0.01
Square
Minimum resolution: 600x600 pixels
Highest resolution: 1936x1936 pixels
Landscape
Minimum resolution: 600x315 pixels
Highest resolution: 1936x1936 pixels
Vertical (Vertical)
Minimum resolution: 600x750 pixels
Maximum resolution: 1936x1936 pixels
Stories
Image scale: 9:16;16:9;4:5.
Images with more than 20% text may be less delivered.
Minimum width: 500 pixels
Maximum aspect ratio: 90x160
Aspect ratio tolerance: 0.01
02. Rotating advertising
Acarly ad is an ad type that displays multiple images.InStories, there are two types of wheeled ads:Native or extensable advertising.Native Stories can display three images, Stories can be extended to display one to three images, and people can choose to "continue watching" to view the rest of the images (10 in total).
Here are the detailed specs from Facebook Business:
Feed
Minimum number of pictures: 2
Maximum number of pictures: 10
Picture file type: jpg or png
Video file type: Supported file format
Video maximum file size: 4GB
Video length: Up to 60 seconds
Recommended resolution: Minimum 1080x1080 pixels
The scale of the rotation: 1:1
Images with more than 20% text may reduce transmission.
Aspect ratio tolerance: 1%
#标签中的文字数量上限:30 p.m
Stories
Aspect ratio tolerance: 1%
The largest number of images in acarlycast ads: 10
Maximum video duration for acarlycast video: 60 seconds
Maximum video duration: 120 seconds
Native Stories rotation
Minimum number of pictures: 2
Maximum number of pictures: 3
Scale: 9:16
Recommended resolution: 1080x1920 pixels
Expandable Storiescar
Maximum number of pictures: 10
Scale: Same as newsfeed
Images with more than 20% text may be less transmitted.
03. Video ads
Video ads can bring your product or service to life. According to Omnicore, Instagram video ads are more than twice as engaged as Instagram image ads.
Here are the detailed specs from Facebook Business:
Feed
Recommended resolution: Uploads the highest resolution that meets file size and scale limits.
Maximum video length: 120 seconds
Minimum width: 500 pixels
Maximum video file size: 30MB
Minimum aspect ratio: 400x500
Maximum aspect ratio: 191x100
Aspect ratio tolerance: 0.01
Video thumbnail size
Minimum width: 500 pixels
Stories
Video ratio: 9:16;16:9;4:5.
Video length: Up to 120 seconds
Minimum width: 500 pixels
Maximum video file size: 30MB
(1)
Minimum aspect ratio: 400x500
Maximum aspect ratio: 191x100
Aspect ratio tolerance: 0.01
(2)
Maximum aspect ratio: 90x160
Aspect ratio tolerance: 0.01
Video thumbnail size
Minimum width: 500 pixels
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