Become a better social media marketer:

33itemFacebookUser data statistics report (2020Years)

This.FacebookThe list of statistics contains all the data needed to develop policies, reports, presentations, and so on, including the primary usersDemographic information and user behavior。

So far, based on almost all indicators,Facebookis the largest social network of all social networks. But this is an evolving platform based on algorithmic changes, new tools and constant changes

demographic information. EffectiveFacebookMarketing needs to be up-to-dateFacebookStatistics and how they apply to your social marketing strategy.

Here, we delved into itFacebookstatistics, these data will be in2020is critical to marketers.

Directory.

OneFacebookGeneral statistics

TwoFacebookUser statistics

ThreeFacebookUsage statistics

FourFacebookBusiness statistics

FiveFacebookAdvertising statistics

SixFacebookPublish statistics

SevenFacebookVideo statistics

OneFacebookGeneral statistics

1.Facebook Monthly24.1100 million active users

And.2018Year-on-year, year-on-year growth8%。 If there is a data proof will beFacebookThat's the importance of incorporating your marketing strategy. There is no other platform that can provide this coverage.

2. FacebookIt is the third most visited website in the world

It's second only to thatGoogleAnd.YouTube。 When people spend their time online, it's likely to be thereFacebooktime spent on it. So is itGoogleThe highest ranked search query.

3. FacebookIs.App Storethe fifth most downloaded free app

AndFacebook MessengerIt's the first4Name.YouTube，InstagramAnd.SnapchatAt the top of the list. Again, this showsFacebookThe popularity of our daily life, whether on the Internet or on mobile phones.

4. Facebook In.2020at least16Years old.

Teen users have never had one withoutFacebookthe world. There is no doubt about it here16Mid-year,FacebookYou've firmly established our position as a place where we get news, learn about new products, and communicate with friends, family, and businesses, as you'll find belowFacebookYou see this in the statistics.

TwoFacebookUser statistics

5. 71% used by U.S. adultsFacebook

By far the most permeable of all traditional social networks. (YouTubeAttract more Americans:74%。 However, whether or notYouTubeIt remains to be seen as a true social networkdebate。 By contrast, the United States38% used by adultsInstagramand, as for it23% of people use itTwitter。

Remember,FacebookThe usage rate is significantly different between the sexes, there are63% compared to women who use this website,75% is male. There are also significant differences in age groups:

18-24：76％

25–29：84％

30–49：79％

50–64：68％

65Over:46％

But, along withFacebookThe user base is starting to look old, and the demographic balance is changing, as followsFacebookThe statistics prove it.

6. 51% used by American teenagersFacebook

Pew Research Center (Pew Researchthis figure than2015years71% decreased. Only.10%% of teenagers said thatFacebookis the social network they use most often.

eMarketerrepresented, in12To.17Among young people, there are currently only40.5% of people use itFacebook。 They expect that number to come2022will be reduced to the year37.1％。

FacebookNot as wide a range of teen tentacles as in the past, but targetedFacebookThe ad's wide targeting options mean it's still a viable platform for engaging young users.

7. The old are FacebookThe fastest growing group of users

As teen usage declines,eMarketerforecast, this year65Users aged and over will grow7%。 Part of the reason is that this population has the greatest room for growth.

The Pew Research Center has similar findings. They found that2019The biggest change in annual usage is for1945people born in years or earlier. In.2018year, which26% usedFacebook。 In.2019that number rose37%。 Millennials are using it from82% increased to84%, while the tidal generation's usage from59% increased to60％。XGeneration usage from76% down74％。

8. 74% used by high earnersFacebook

For annual income in75,000people with dollars or more,Facebookis the preferred social network. In this group, onlyYouTubeHas a high coverage rate, reached83%。 The second most popular social networking site in this revenue category isLinkedIn, the ratio is reached49％。

FacebookIt is also the most popular social network among college graduates (YouTubeexcept), which74% of people use the platform.LinkedInagain to51% came in second.

9. Only.10.1%FacebookUsers in the United States or Canada

Europe, by contrast, is15.9%, Asia Pacific41.5％。

ButFacebookadvertising revenue47.8% comes from the United States and Canada, which is based on "estimates of the geographic location of our users when conducting revenue-generating activities."

Advertisers will spend itFacebookNearly half of the money in the ad went to the entire audience10.1% in . If you sell products that can be sold globally, or if you sell digital products or services that are not affected by geographic location, you have significant development potential to enter the advertising market without much competition.

For moreFacebookFor user statistics, check out what all of our marketers need to know aboutFacebookDemographic information.

ThreeFacebookUsage statistics

10. 74%FacebookThe user logs on every day

Almost three-quarters of users must sign in every dayFacebook。 More than half of every day (51%) of the user logs on several times. Only.9% of users sign in less than once a week.

Consider how often to updateFacebookPage, keep this in mind. Schedule in advanceFacebookPosts can help you maintain a consistent sharing schedule and balance promotional posts with the content you build relationships with.

11. FacebookUsers spend on the platform every day38Minutes.

eMarketerexpected, to2020this time will be slightly reduced37minutes, but this indicates that people are logged inFacebookThe time is not just to scroll quickly. Here it is38What are they doing in minutes? Read on.

12. 52% of U.S. adults fromFacebookGet the news

That's better than that2018years43% has increased significantly. The news is now throughFacebookReaching the vast majority of the U.S. population, this is the only social network to achieve this goal.

About.FacebookAs a news source, an important discussion is taking place, a topic that all businesses should pay close attention to.

But it's also important for marketers to consider this data pairFacebookA view that serves as a platform for announcing new product launches, events, or collaborations. If what you're working on has news value, make sure yours isFacebookFollowers know this.

13. 15% of U.S. social media users are inFacebookGo shopping

That's second only to thatPinterest, the latter to47% lead.

Build a good mix of content to be inFacebookIt's important to build a loyal following, but remember that people who follow your brand want to know about your product. Can be about in your post30Promote them in % .

14. Every day3used by hundreds of millions of peopleFacebookStory.

This is far less than using every dayInstagram Storiesof the5billion, but still a huge audience.

For.Facebook StoriesCreating content is different from forNews FeedCreate the content. Faster, longer and wider than different, you can handle much less text. However, the story has the strategic advantage of appearing at the top of the screen.

For those who work hard to useFacebookFor the algorithm's marketers, this is an easy way to make sure your content is actually relevant.

15. 14used by hundreds of millions of peopleFacebookGroup.

Facebookthere are more than that100010,000 groups. Although businesses and brands can create their ownFacebookGroups interact with existing fans, but marketers can connect with potential customers through other groups in a variety of ways.

Facebookon the age18To.24Research by users shows that as long as these posts provide real value, not just promotions, they will be thereFacebookBrand open for publishing in the group.

16.Each.FacebookUsers like it on average every month13post

Almost every other day. Each regular user also publishes5comments, shared monthly1posts.

Posting engaging content that encourages participation will help ensure that you share your likes, comments, and shares.

17. Last year there was42% of the users are inFacebooktake a break

FacebookAfter a tough few years, there have been a lot of scandals and bounces. Although users have not yet left the network in groups, many of them have been resting for weeks or more.

For marketers, this does not raise alarms in the face of a growing number of users. But it does mean that it's a good idea to plan your social marketing strategy to include multiple social networks to make sure you get the most fans each time.

18. FacebookThe most-watched moment was#internationalwomensday

This does not mean that brands should be in3Month.8International Women's Day is a promotional opportunity. After all, forgotten self-promotion comes first among the nasty things brands do on social media.

But you might want to consider creating something real and relevant to highlight the work of women in your organization, or how companies can help women.

The key is to use this as an opportunity to connect, not to sell products.

FourFacebookBusiness statistics

19. 900010,000 small businesses to useFacebook

Many of them insist on using things likeFacebook Pages，groupsAnd.MessengerFree tools. Organic engagement is becoming more and more challenging, but you don't have to use ads to get away from itFacebookMarketing benefits. Only.24.6%Facebook PagesUse paid media.

20. To.2020year, there was87.1% of U.S. marketers will use itFacebookMarketing.

Under.eMarketerestimates. And.2019years86.8% is only a small increase, but when you're at such a high saturation level, there's no more room for growth.

Facebookis still the most popular social network among U.S. marketers.InstagramTo.75.3% came in second.

21.The average monthly change for page top likes is only0.13％

Build yoursFacebookThe audience is definitely a slow and steady game.

FiveFacebookAdvertising statistics

22. 2019The average price of advertising fell in the second quarter of the year4％

That's good news for advertisers because it means you can (slightly) make more money. What's more, this is a change in trend, and for some time now,FacebookThe price of advertising has been rising.

23.Ad impressions have increased33％

At the same time, prices are falling and impressions are rising. More good news for advertisers who want to attract new audiences on this social network.

24.Each.FacebookUsers click on average every month11ads

Every three days. It doesn't seem to have a lot of numbers, but keep in mind that not all ads need to be clicked to be effective. Most importantly, thisFacebookStatistics indicate that users continue to pay attentionFacebookAds and interact with them, not eliminate them.

Women click on ads (monthly14than males (10more.

25. FacebookAdvertising revenue94% comes from a mobile device

That's better than that2018Q2 of the year91% increased. Think twice:FacebookOnly advertising revenue6% comes from a desktop. This clearly indicates user accessFacebookand where advertisers choose to target their ad spending.

26. Facebookaccounted for the share of social recommendations for e-commerce sites in the United States80.4％

This is important for marketers. Of course, you want to be inFacebookbuild communities and encourage participation there. However, the click-through rate of websites where people can actually buy your product is an important social media metric linked to specific business goals.

InstagramOnly to10.7% came in second.

27. FacebookEarned annual digital display advertising revenue40％

That's the biggest share, Google to12% of the share was closely followed. For mobile ads,FacebookRevenue accounts for more than half of total revenue58%。 For social media ads,Facebook occupy the market75%。 Advertising revenue is growing, up year-on-year28％。

SixFacebookPublish statistics

28. FacebookThe average engagement rate for posts3.6％

Use it to measure your participation rate. If you haven't, check out our additionsFacebookA list of methods for engagement.

29. FacebookThe average natural coverage of a post is5.5％

This means that only natural positions are occupiedPageFollowers5.5%, down from last year2.2%。 It's a real challenge for marketers, and there's more and more motivation to use stories, groups,Messengerand advertising and other tools to raise their visibility.

30. In.FacebookMen appear twice as often as women in news pictures

Yes, thisFacebookStatistics come from the news world, not marketing. But this is an important reminder to consider in your choice withFacebookThe content above shows the inclusiveness and representation in the image together.

SevenFacebookVideo statistics

31. 60% of Americans are inFacebookwatch the digital video

Only.YouTubehas a high coverage rate, where90% of digital video viewers use the network.InstagramTo.35The % ratio ranks third.

32. FacebookAverage engagement rate for video posts6.13％

Keep in mind that the overall average participation rate is only3.6%。 A strong incentive to incorporate video content into your marketing strategy.

33.Mobile-first video drives brand growth27％

Video, by contrast, is not optimized for mobile devices. As a result, mobile-first video occupiesFacebookVideo revenue50More than % is not surprising.

Mobile-first video is a video designed specifically for mobile, not adapted from other forms. It's lightweight, short, fast-paced, and is usually optimized to play soundless sounds.

Source: International Internet fb Social Media Data Report

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